Christian Crumlish

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I lead product teams with an approach rooted in UX. I recruit top talent and set them up to try, fail, learn, and succeed. I am particularly interested in holistic cross-platform experiences with a mobile fulcrum and, while I have never seen data design or invent anything, I believe that data-informed product ideation (and rapid iteration based on empirical feedback) is the key to progressing beyond a primitive, brute-force approach to digital product design. At AOL I helped Matte Scheinker build a consumer experience practice and directed a strategic projects team that roamed the company doing good and avoiding evil. I launched user blogging on (and developed a social strategy for) Pat...

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Christian Crumlish

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Content Strategy: Content is King!

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ActivityStrea.ms: Is It Getting Streamy In Here?

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Experience Themes: An Element of Story Applied to Design

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