Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Head of Strategy at Digital Whiskey
Setor
Advertising / Marketing / PR
Sobre
"One of 5 people I know who gets Web PR/Marketing/Social" (disappointingly specific praise from Mike Butcher, Techcrunch's editor-at-large.)
Mat Morrison has had a rich and broad career within the digital marketing comms field; working for large successful businesses (often just as they were starting out, as in the case of AKQA and Tribal DDB) across the digital agency, media agency, and public relations disciplines.
In the mid 2000s he helped found an independent social media strategy consultancy; but was lured away to help Omnicom’s public relations network Porter Novelli make the transition to digital.
More recently, he headed Social Media planning at Publicis’s Starcom MediaVest. H...
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facebook
social media
social media marketing
social network analysis
twitter
data analysis
analytics
fans
facebook page
sharing
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viral marketing
sentiment analysis
social media analysis
social proof
social crm
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integration
metadata
open graph
customer relationship management
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fan pages
social network
network chart
scripts
word of mouth
social media listening
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social norms
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