Personal Information
Organização/Local de trabalho
Greater New York City Area, ny United States
Cargo
President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Sobre
The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age.
I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions.
Some important assignments:
--redesigning global brand tracking systems into guidance systems that include digital and social data
--working with a leader to offer cross-media optimization based on a big data, consumer-centered approach
--changing media planning to a path to purchase framework
Marcadores
marketing research
marketing
digital marketing
media
brand tracking
social media marketing
digital
targeting
consumer segmentation
rubinson
advertising
multi touch attribution
programmatic advertising
digital media
brand
shopper marketing
insights
roas
roi
mta
shopper insights
social media strategy
arf
research transformation
tv
advertising roi
segmentation
#marketing
#datascience
reach and frequency
numerator
neustar
mma
brand growth
movable middle
marketing analytics
brand equity
branding
rct
ad effectiveness
ncs
frequent shopper data
nielsen
marketing evolution
catalina
programmatic
innovation
behavioral economics
iiex
cross-media
marketing rese
brand management
bigdata
data science
moneyballl
facebook
mobile marketing
social media
wharton
advertising and marketing
foa
levis
starbucks
social
old spice
loyalty
consumer
unilever
mobile
shelf back
retail
shopper
video
meta-analysis
effectiveness
mix
modeling
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