Gia Lyons
258
Seguidores
Personal Information
Organização/Local de trabalho
Greater Minneapolis-St. Paul Area United States
Cargo
Director, Product Marketing
Setor
Technology / Software / Internet
Site
giatalks.com
Sobre
I am responsible for outbound marketing activities for Jive's internal product portfolio, for Jive's focus on the North American Healthcare vertical, and for Jive's partnership with Cisco.
ACCOMPLISHMENTS
Published a top 10 thought leadership article on CMSWire.com that became globally syndicated and drove greater brand awareness.
Created and launched a CIO-targeted campaign in 2014 that successfully sustained lead generation rates during a competitive market shift in our software category.
Launched our first-ever vertically focused integrated marketing program designed to drive greater revenue in the North American healthcare sector.
KEY RESPONSIBILITIES
Inform product direction u...
Marcadores
jive
jive software
social media
e20
community
social network
online communities
enterprise 2.0
adoption
dachis group
social business
design community cat10 burtongroup
education
diy
engagement
ongoing engagement
smes
advocates
community managers
communication
sbs
zingale
keynote
e2conf
newway
sofresh stl socialfresh
tmc09 taxonomy bootcamp tomatoes emergent
kmworld kmc09 future vision
gaffes
twitter
mistakes
remedy
good practice
sofresh
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