Humberto Serrano
372
Seguidores
Personal Information
Organização/Local de trabalho
Ecuador, Pichincha Ecuador
Cargo
Consultant and Professor of Marketing, Competitive Strategy and Marketing Research: @uasbecuador, @ESPEU, @UDLAQuito. #MarketingMarketer. INCAE Business School's alumni.
Setor
Advertising / Marketing / PR
Sobre
Specialties: Marketing Management, Marketing Strategy, Competitive Strategy, Consumer Behavior, Market Research, Design and ejecution of training programs, Elearning, Customer Service, Team Work and Change Management. Project Management: design and ejecution of R&D's projects
Marcadores
marketing
ecuador
brand equity
brand management
entrepreneurship
emprendimiento
marketing strategy
marketing plan
investigacin de mercados
plan
artesano
sostenibilidad
marketing research
investigación de mercados
interbrand
brand
latinamerica
banco mundial
management
entrepreneur
capital de marca
marketing analysis
michael porter
capacitacion
porter
empresas
decision making
toma de decisiones
market research
setec
andragogía
competencias laborales
formación de formadores
capacitación
feria artesanal
manual
fair
ipanc
perreault
mccarthy
kotler
strategy
estrategia
segmentos meta
artesana
mercado artesanal
artesanos
segmentacin de mercados
principios de administracin
proceso administrativo
mercadeo
cadena de valor
competitividad
quito
restaurantes de lujo
Ver mais
- Apresentações
- Documentos
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The Future of Marketing 2016: New Roles, and Trends
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