Personal Information
Organização/Local de trabalho
Greater Philadelphia Area, Delaware United States
Cargo
VP Marketing
Setor
Consumer Products
Sobre
Greg Bonsib is a trade marketing, category management and e-commerce expert in the consumer durables sector. He has extensive experience working in senior marketing roles at Owens Corning and Newell Brands and is currently leading marketing at General Tools. He specializes in selling branded and private label consumer products through mass retailers like Wal-Mart, Target, Home Depot, Lowe’s and Amazon. Greg also publishes an industry-leading blog on channel marketing (channelinstincts.com) and is an author of the eBook Data Disruption.
Marcadores
sales
marketing
customer
#brand #marketing #marcom #consumer #advertising #
brand
innovation
customer relationship management
channelinstincts.com
retail
positioning
story telling
channel marketing
presentation
milestone
stagegate
product marketing
new product development
product commercialization
launch
npd
#value #mindset #results #accountability #marketin
powerpoint
presentations
silos
marketing strategy
goal setting
bonsib
products and services
turnaround
strategy
management
packaging
shopper
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