Personal Information
Organização/Local de trabalho
Greater Boston Area United States
Cargo
Author of "Email Marketing Rules" and Head of Research at Oracle Marketing Consulting
Setor
Advertising / Marketing / PR
Sobre
CHAD S. WHITE is the author of four editions of "Email Marketing Rules" and nearly 4,000 posts and articles about email and digital marketing. He has served as lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association and Litmus. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year.
Marcadores
email marketing
email
email design
digital marketing
internet marketing
triggered emails
marketing automation
subject lines
mobile marketing
personalization
mobile design
email strategy
email swipe file
digital strategy
list growth
christmas and holiday season
marketing
lifecycle marketing
deliverability
shopping cart abandonment
quality assurance
web design
best practice
email service providers
viral marketing
permission marketing
welcome emails
big data
list building
email authentication
omnichannel marketing
email deliverability
customer experience
machine learning
privacy
marketing mistakes
viral
email forwarding
social sharing
landing pages
a/b testing
responsive design
salesforce.com
holidays
exacttarget
mail privacy protection
privacy laws
artificial intelligence
automation
metrics
crisis management
email annotations
amp for email
voice assistants
email optimization
segmentation
budget
technology implementation
change management
return on investment
email analytics
analytics
trust
regulations
legal
workflow
internet of things
correction
apology email
oopsies
correction email
trends
online marketing
salesforce exacttarget marketing cloud
gmail
google
swipe file
thanksgiving
black friday
cyber monday
birthday
holid
audit
digital
christmas
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