Guilherme Gonzalez

São Paulo Area, Brazil Brazil

UX Lead & DesignOps

Technology / Software / Internet

I am a product designer, who has gone through startups, advertising agencies and has serviced multinationals. Basically I work with development of products that improve lives of other people and generate new experience business. I love to do researchers, interviewing and understanding people, creating personas and user journeys, prototyping solutions with business stakeholders, testing with users and collecting feedback to deliver a product of value that meets the wishes of both companies, consumers and users. I believe that UX is NOT a special spice that you can splash on a ready product, but really the understanding and a creation of a solution altogether.