Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

marketing management creative thinking out of the box thinking brand polarizing brand case study business value customer value marketing plan planning strategy organization public speaking leadership communication body language non verbal amy cuddy

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Sameer Mathur

product mix and product lines

How is strategic planning carried out at different levels of the organization

Psychological factors

What decisions do companies face in designing and managing a sales force

How can sales people improve their selling, negotiating, and relationship marketing skills

Advertising analytics 2.0

Become a powerful orator

Psychological processes

What are pros and cons of database marketing?

How can companies attract and retain right customers and cultivate strong customer relationship?

How can companies carry out effective interactive marketing

Saxonville Sausage Company

How power-posing can change your life

Power of voice

Aquatred case

Body Language

How does word of mouth affect marketing success

How do consumer characteristics influence buying behavior

Preserve the luxury or extend the brand

how can companies attract or retain the right customers and cultivate strong customer relationships?