Personal Information
Organização/Local de trabalho
Madrid Area, Spain Spain
Cargo
Strategy, Consulting- brand, innovation, communications
Setor
Advertising / Marketing / PR
Sobre
Born and raised in Spain from Taiwanese parents I had the fortune of growing up bicultural
and trilingual (and perhaps even with what some call 'cultural sensitivity').
This global mindset and a love for problem-solving, creativity and culture are the forces that drive me.
Specialties: design of qualitative and quantitative research, branding, brand strategy, communications strategy, digital planning, trendwatching, ideation and innovation, writing and storytelling.
- Apresentações
- Documentos
- Infográficos
2011 Customer Experience Impact Report
RightNow Technologies
•
Há 12 anos
Customer journey mapping
Erik Roscam Abbing
•
Há 13 anos
60 Content Predictions for 2015 by Content Marketing Institute
Content Marketing Institute
•
Há 9 anos
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
Joe Pulizzi
•
Há 10 anos
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
•
Há 9 anos
10 Inspiring Zappos Customer Support Stories
Infinit-O Global, Limited
•
Há 10 anos
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
•
Há 8 anos
6 Questions to Lead You to a Social Media Strategy
Mark Schaefer
•
Há 10 anos
Brand Archetype | An Introduction + Overview
John W. Manley
•
Há 9 anos
Archetype Overview with brand examples & character compass
Emily Hean
•
Há 10 anos
Does Your Content Work for People? Essentials for Evaluating Your Client's Content
GatherContent
•
Há 10 anos
Content Strategy for Everything
Kristina Halvorson
•
Há 8 anos
The Future of Advertising: Death of Advertising
Planning-ness
•
Há 11 anos
When the Marketing Becomes the Product 2
Helge Tennø
•
Há 14 anos
Stakeholder mapping
Erik Roscam Abbing
•
Há 12 anos
Brand driven innovation, why culture is key for breakthrough innovations
Erik Roscam Abbing
•
Há 9 anos
Top 10 Trends of 2015
Buzz Marketing Group
•
Há 9 anos
JWT: Generation Z Brazil – Executive Summary English
J. Walter Thompson Intelligence
•
Há 8 anos
What Matters to Millennials?
Peter Jordan
•
Há 9 anos
Value Proposition Design
Yves Pigneur
•
Há 8 anos