Janel Scherrer

Portland, Oregon Area United States

Senior B2B Marcom Strategist

Advertising / Marketing / PR

My work as a senior digital marketing strategist includes managerial and leadership experience integrating strategies across digital domains. My primary expertise is in B2B for deep technology and SaaS solutions – and where technology intersects to improve lives from healthcare to wearables to a wide swath of retail verticals. I also characterize my expertise as "B2B2C" with a strong connection to consumer engagement.My approach is to understand the business problem, then propose holistic, integrated marketing strategies to drive solutions and positive business impacts based on KPIs and analytics for continuous acceleration.