Personal Information
Organização/Local de trabalho
Manchester, United Kingdom
Cargo
Managing Partner, Bottom Line Analytics (EMEA)
Setor
Apparel / Fashion
Sobre
Leader in Performance Analytics (Econometrics, Media Mix ROI)
Exceptional presenter who can convey complex technical information in an easy-to-understand way from junior to board level.
Able to bring a commercial angle to temper any analytics for the real world.
Thought leadership and innovations in analytics
www.bottomlineanalytics.com
Marcadores
econometrics
social media roi
media mix modeling
time series econometrics
social media effect on sales
media mix optimisation
social media insights
marketing mix modeling
social media
social media marketing
social media econometrics
social media analytics
text analytics
social media strategy
marketing roi
structural equation modeling
correspondence analysis
message mix
marketing effectiveness
customer journey analytics
linguistics
bottom line analytics
pricing optimisation
media mix
integrated media
optimisation
media synergies
radial landscape maps
brand perception maps
brand mapping
analytics
stance shift analysis.
p&g
unilever
personal care
content strategy
earned media
healthcare
protein purification
bla social
listening
tripadvisor
content
digital media
big data
content creation
digital strategy
pharmaceutical
social
corpus analytics
customer experience
customer insights
statistical analysis
tourism
med
airline analytics
airline modeling
advanced lottery sales analysis
sports analytics
lottery analytics
gaming analytics
pricing analytics
pricing strategies
social media engagement
social media measurement
supply and demand
forecasting
factor analysis
media measurement
long term ad effects
brand charts
competitive maps
long term advertising impact
digital synergies
social engagement
big data analytics
digital media measurement
social meda roi
Ver mais
Apresentações
(21)Documentos
(1)Gostaram
(6)Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
Há 10 anos
Earned Media Amplification - Personal Care Brand
Masood Akhtar
•
Há 8 anos
Customer Journey Mapping
Lenati
•
Há 10 anos
How To Thrive In A World of Connected Customers
Peter Coffee
•
Há 10 anos
Econometric modeling in Media
Kseniia Kalashnyk
•
Há 10 anos
Google Adword Guide
Targetseo.com
•
Há 16 anos
Personal Information
Organização/Local de trabalho
Manchester, United Kingdom
Cargo
Managing Partner, Bottom Line Analytics (EMEA)
Setor
Apparel / Fashion
Sobre
Leader in Performance Analytics (Econometrics, Media Mix ROI)
Exceptional presenter who can convey complex technical information in an easy-to-understand way from junior to board level.
Able to bring a commercial angle to temper any analytics for the real world.
Thought leadership and innovations in analytics
www.bottomlineanalytics.com
Marcadores
econometrics
social media roi
media mix modeling
time series econometrics
social media effect on sales
media mix optimisation
social media insights
marketing mix modeling
social media
social media marketing
social media econometrics
social media analytics
text analytics
social media strategy
marketing roi
structural equation modeling
correspondence analysis
message mix
marketing effectiveness
customer journey analytics
linguistics
bottom line analytics
pricing optimisation
media mix
integrated media
optimisation
media synergies
radial landscape maps
brand perception maps
brand mapping
analytics
stance shift analysis.
p&g
unilever
personal care
content strategy
earned media
healthcare
protein purification
bla social
listening
tripadvisor
content
digital media
big data
content creation
digital strategy
pharmaceutical
social
corpus analytics
customer experience
customer insights
statistical analysis
tourism
med
airline analytics
airline modeling
advanced lottery sales analysis
sports analytics
lottery analytics
gaming analytics
pricing analytics
pricing strategies
social media engagement
social media measurement
supply and demand
forecasting
factor analysis
media measurement
long term ad effects
brand charts
competitive maps
long term advertising impact
digital synergies
social engagement
big data analytics
digital media measurement
social meda roi
Ver mais