Petri Vatanen

9 Seguidores

Experienced digital business professional with strong technical and business development background. Building bridges between Sales, Marketing and IT - helping in digital transformation. What I do and know: - Marketing technology - Understanding the cross-channel interaction - Creating customer orientated omni-channel journeys - Delivering coordinated, multi-channel messaging. - Delivering relevant and goal orientated display advertising - Measuring everything, but focusing on what matters - Turning social media data into actionable insight - Addressing your strategic concerns - Building a bridge between Sales, Marketing and IT - Enabling agile marketing - Helping to choose right partne...

programmatic rtb data dsp markkinointiautomaatio asiakasdata teknologia markkinointi martech markkinointiteknologia ohjelmallinen ostaminen dmp data-driven attribution predictive targeting machine learning ai adform metriikka mittari kpi analytiikka mittaaminen iab mvv asiakaskokemus asiakaspolku mvv2014 hoitomalli verkkomainonta markkinointiviestinnän viikko datastrategia mvv2015 työkalut asiakasymmärrys mainonta ohjelmallinen cxense dagmar dynamic banners

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Petri Vatanen

Apresentações

The right message to the right customer at the right time

Ohjelmallisen ostamisen ABC 2014

Ohjelmallinen ostaminen brändimainostajille

Data ja teknologiat päivittäisessä markkinoinnissa

Markkinoinninautomaatiotyökalun valinta ja käyttoonotto

Datastrategialla asiakaskokemuksen ytimeen - tietoisku

Asiakashankinnan ja sitoutuneisuuden kehittäminen digitaalisen asiakaskokemuksen parantamisella - tietoisku 2014

IAB Finland - Tavoitteiden asettaminen ja mittaaminen

Gostaram

Dmp - cookie synching (11-15-11)

Case Study: Mastering digital disruption in retail

The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate Performance (#INBOUND15)

U.S. Technology Funding -- What's Going On?

High Tempo Testing

The Beginner’s Guide to Growth Hacking

Digitaalisen transformaation johtaminen

Percolate's Company Values

Customer Retention Through Advanced Data Driven Marketing - Windsor Circle & Artbeads eTail West 2015

The Evolution of Data Privacy - A Symantec Information Security Perspective on EU Privacy Regulations

15 Startups to Watch in 2015 -2016 by Brian Solis

Design Principles of Excel Dashboards & Reports

Culture First - A Successful Organization's "Secret" Formula

How Leaders Will Enable Digital Transformation in the 21st Century - Ignite Talk at #IBMInterConnect

Start over strategy for tomorrow's future - ThoughtWorks Live China 2014

Create A Great Social Media War Room

Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts Everywhere

Big Data- The Key To Data-Driven Marketing

10 Truths to Great Product Experiences

LUMA's "The Evolving Digital Marketing Technology Landscape"

Alliances in the Enterprise: How Brands + Agencies Can Thrive & Drive SEO

Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012