Paul Laughlin

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I help companies make money from customer insight. That means helping them maximise the value they can drive from using data, analysis & research to intelligently interact with customers. It also means enabling them to sustain their own value generation, through coaching customer insight leaders. Customer Insight has the potential to grow the bottom line, increase sales, improve retention and sustain better customer satisfaction or advocacy. I’ve led teams that added over £10m to the bottom line each year by removing common barriers to realising that value. Every business is different, so the help that’s needed can vary to suit that company. Examples are: * “Health Checks” on a compa...

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