Natalia Molchanova

Milan Area, Italy Italy

Digital Strategist and Communication Designer

Advertising / Marketing / PR

Key Activities: — Loyalty Marketing — Benchmarking & Competitor Analysis — Digital Communication Strategy — Brand Audience Research and Segmentation — Sentiment Analysis — Brand Identity: Look&Feel, Tone of voice: concept development - design research — Social Network Influence Design — Social Media PR, Social Media Advertising — Digital Reputation and Awareness Audit — Information Architecture and Navigation Design — UX, Usability and Accessibility Audit for Web — Social Media listening, community scouting and data mining for user and buyer research — SEO & Content Strategy — Community Management, Audit and Analytics — Real-Time Event management on social media: photography, micro journa...