Melanie Minnaar

Johannesburg Area, South Africa South Africa

Not average. Not boring. Has fun.

Advertising / Marketing / PR

Experience across varied industries - from Gaming, Hospitality, FMCG through to Advertising, Media, Banking & Financial Services, but always within Marketing and Communications. Started off in PR as a generalist role, moved through marketing to specialise in brand marketing and comms. Experience also includes organisational & marketing systems design, global agency & creative management and development of content strategies. Passionate about Integrated Marketing Communications (IMC) and Customer Relationship Management (CRM) as the basis for effective marketing outputs that can actually deliver real ROI. B2B and B2C track record.