1. Communication
in 2014 and beyond
!
Few thoughts from
Communication Strategist
perspective
Zigurds Zaķis
!
@zz_zigurds
www.ZigurdsZakis.lv
!
Club of Venice
Riga, 05/06/2014
7. Platforms for
!
listening
getting know more
conversations
cooperation
sharing
solving
entertaining*
telling stories*
informing*
building relationships
creating value
organizing groups
Social networks: think platforms, not media
12. 5. Mobility
Their mobility, no just mobile phone
For us: Delivering 4W:
✦ What they want ✦
✦ When they want ✦
✦ Where they want ✦
✦ How they Want ✦
+
For them:
Powerful Communication Tool
June, 2007
14. Every
campaign is
integrated
campaign
Strategy to
Communications strategy & role
!
Campaing architecture
Synergies / Consistence
!
Real time (24/7)
Open ended
1
17. “Designer (marketer) is master storyteller
whose skill is measured by his or her ability
to craft a compelling, consistent and believable narrative”
!
“Change by Design” Tim Brown, IDEO
Story,
not information,
in the center
3
18. Using all senses
Multi-media
Visual Storytelling
“Pictures speaks louder
than words”
(slideshows, video, audio)
Aesthetics
Interactivity
Variety of formats
now deliverable
through most of devices
our people use
Creating experiences, not just bringing more information
4
19. Creating value
!
!
!
!
= making their lives easier/better5 For people (for him/her!)
For society
For country
For the World
Insights —> Designing Services
21. “It’s not what you say
that matters, it’s what you do”
… but don't forget to tell the story
5 Initiatives > Campaigns
Code of Conduct / Guiding Principles