1. Media & Entertainment

5. Key Drivers of the Indian M&E Industry Key Drivers Consumerism Advertising spend Pricing Content Technology Regulation

6. Source: IMaCS Analysis (b) up to 26% in publishing News Papers and Periodicals dealing in News and Current Affairs subject to a few conditions (a) up to 100% in publishing/printing scientific & technical magazines, periodicals & journals 3. Print Media for the full value chain like film financing, production, distribution, exhibition and marketing upto 100% 2. Films upto 100% through the automatic route 1 . Advertising Guidelines for Foreign Direct Investment in the Indian M&E Industry

7. FDI Regulations for Indian M&E Industry…2 a)TV Software Production 100% foreign investment allowed subject to a few conditions b) Setting up hardware facilities, such as uplinking, HUB, etc. upto 49% paid up share capital c) Cable Network upto 49% of paid up share capital. d) Direct-to-Home Maximum foreign investment of 49% paid up share capital include e) Terrestrial Broadcasting FM to the extent of 20% of the paid up share capital of the company. The licensee should be a company registered in India under the Companies Act. f) Establishment and Operation of Satellite FDI up to 74% is permitted with prior Government approval 4. Broadcasting Guidelines for Foreign Direct Investment in the Indian M&E Industry Source: IMaCS Analysis

10. Porter’s Five Forces Analysis of Entertainment Industry

14. Source: TAM Media Research Genrewise Television Viewership Share in India 39% 38% 5% 8% 2% 4% 3% 1% News Channels Sports Channels Mass Entertainment Hindi Film Channels Kids Channels Regional Channels English Entertainment Music Channels

15. Largest TV network with 19 channels reaching 90% of the population Entered in 1991 and offers more than 10 channels in mass entertainment, sports, news,, music, movies etc. Pioneers of the Indian Television industry with 22 channels. It is present in broadcasting, cable distribution, production and distribution of films, creation of animation software Present with 3 channels focusing on Hindi entertainment and sports Based in South India with 14 channels in four languages and offers news, movies, music, kids shows. Present in India through two kids channels and has recently bought one more kids channel

23. Rating Points & Market Share

28. Breakup of Indian films market Source: IMaCS Analysis, Industry estimates 5 4 % 2 % 2 % 1 0 % 1 7 % 1 5 % 1 % 8 % H i n d i C r o s s o v e r H i n d i T a m i l T e l u g u F o r e i g n M a l a y a l a m B e n g a l I O t h e r s

41. Top key players News paper players Founded Avg. Daily Circulation (2008) IRS (2008) Times of India 1838 3.14 million 13.3 million The Hindu 1875 1.45 million 5.2 million Hindustan Times 1924 1.14 million 4.8 million

49. Relative Shares of Hindi News Channels (2008)

50. Relative Share Of English News Channels (2008)

51. CONTD……

53. Event Manager: To coordinate activities of staff and convention personnel to make arrangements for group meetings and conventions

54. Marketing Manager, Media : To determine the demand for products and services offered and identify potential customers

55. Channel Sales Manager : Ensure execution of the developed sales strategies, plans and advertising or promotional programs

56. Business Development Manager : To Plan, direct, or coordinate the operations & develop strategic alliances and partnerships for Media And Entertainment companies

57. Journalist : Collect and analyze facts by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio or television

58. Brand Manager : To maintain and promote brand names through various methods

59. Production Management- To help in the production of films, serials, news and entertainment channels

60. Entertainment Industry

61. Internet Advt.

62. Media Network Industry

63. Printing & Publishing Industry