Welcome to the wonderful world of making money by actually charging for stuff.

1. Fire Your Boss!!1
Blog revenue that makes sense for 2009
with Yongfook of ~ a digital business incubator, based in Tokyo

2. BUT FIRST, A
COWARDLY DISCLAIMER

4. Now I can say everything I need
in 140 chars or less.

6. Earned $1039 in his best month.

7. Some people are making money
from blogging, it seems...

8. Some people are making money
from blogging, it seems...

9. Some people are making money
from blogging, it seems...

10. Some people are making money
from blogging, it seems...

11. Some people are making money
from blogging, it seems...

12. !
Advertising is not a way to
monetise your blog, it is a way
for someone else to monetise
your blog.

13. Difficulties of building a massive audience
•Fragmentation
•It takes a long time
•Massive audience scale
brings new problems.

15. When this story broke, it was both factually
incorrect and damaging to the reputation of the
sole source.

16. Yellow Journalism / Sensationalism /
Manufactured Drama:
Top-earning blogs indulge in this because the
advertising model rewards it.

18. How do you want to grow in 2009?
or
Audience Size Profit
PROTIP: Aim for this

19. What’s the revenue
model?

20. Things have been free for so long
we’ve developed an “entitlement”
mentality.
WTF, I have to PAY???

21. Audience Size
Free Paid

22. Audience Size
Free Paid

23. Audience Size
Free Paid

25. As bloggers you are already creating content.
You write frequently.
You write authoritatively.
You know what audiences respond to.
You have a built-in audience already.

26. But who the hell is going to pay for my content?
We have to get over the notion that people won’t pay
Niche
Trust
Authority
Convenience
Regularity
Impulse
Benefits
Vanity / Improvement

27. What can you write about that you
are an expert on?
The nicher the better. Be granular.

28. +
Your blog (always free) Your niche eBook @ $30
✓ Everyone has a book in them!
✓ You’re an expert on something no matter how niche.
✓ You aren’t selling just to your blog audience, you’re selling to everyone
coming in from search engines. Someone, somewhere will buy.
✓ How many books would you need to sell to earn more per month than
the ads on your blog?

29. +
Your blog (always free) Your eLearning site @ $30 p/m
✓ Can you teach something in the form of a course?
✓ You’re an expert on something no matter how niche.
✓ How many subscribers before you have a stable monthly income?

30. THE MATH
Subscription Fee Members Revenue Per Month
$10 20 $200
Subscription Fee Members Revenue Per Month
$30 50 $1500
Subscription Fee Members Revenue Per Month
$50 100 $5000

31. You
Your eLearning site @ $30 p/m
this is not a full time job, but this might be.
Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m Your eLearning site @ $50 p/m
$15,000 p/m

33. thousands x $100 p/m = $x million p/year

35. US$10 million p/year

37. One of their properties = $2.5 million p/year

39. Profitable from day 1.

40. What scales vertically?

41. Tools
http://www.amember.com
http://www.mailchimp.com
http://www.aweber.com
http://www.mindvalley.com
http://www.teachingsells.com
http://www.waterfrontmedia.com

42. You can ask me about this or any of
the other stuff. Happy to chat.
View / Download this presentation:
http://www.slideshare.net/yongfook

43. CEO of
http://www.yongfook.com
Digital Business Incubation
http://www.egg-co.com
http://www.opensourcefood.com
http://www.sweetcron.com
http://www.rippl3.com
Coming soon - an easy-to-use tool related to the stuff I talked about today...
http://www.rippl3.com

44. Thank You!
If you need to get in touch, for the rest of my trip I can be
found sitting in front of a bowl of this: