Hovercar assignment 2 (3) 07112012 ahh

Vision – Strategy – Execution plan
of the Hover Car concept

Stanford University On-Line Course ―Entrepreneurship‖
– Future is Now Design Team
Karina Vissonova, Bernard Kwok, Jared Croitoru, Faisal Arsalan, Arv Hardin

* Stanford University On-Line Course ―Entrepreneurship‖
* Future is Now Design Team
* Karina Vissonova – Team Leader
* Bernard Kwok,
* Jared Croitoru,
* Faisal Arsalan,
* Arv Hardin

*

Stanford University On-Line Course
2 11/7/2012
―Entrepreneurship‖

The H Car Vision
Our vision is to design a city commuting system
that is clean, more intelligent in use of
resources than current systems, safe, and
contributes to cities‟ sustainable living.
_______________________________________
The H Car should offer the sense of freedom for
individuals to travel in the city in a personal
vehicle suited for their time schedules and
sense of adventure.

3 11/7/2012

Megacity commuting presents several problems:
- road maintenance and development costs are growing with
raising oil prices, as roads are made from oil.
- too many large, polluting personal vehicles, typically
transporting one or 2 people.
- needs for parking are taking away public spaces.
- traffic in peak hours has become unbearable
The city governance has only one alternative – to increase
public transport services, while variously restricting the use
of private transport. This however, continuously fails to
solve problems in urban commuting.
4 11/7/2012

Why The H Car
The H Car concept is designed to tackle urban commuting challenges:

- Lifting traffic off the roads and replacing with technologies based on
electromagnetism may create lower cost commute infrastructure in terms of road
development and maintenance. The H Car will hover above the existing roads.

- Urban pollution and numbers of empty “car seats” in regular commuting situations for
2 people (work, school runs, leisure, tourism) will be replaced with operational
emission free 2-seater personal vehicle

- Intelligent use of resources and design may lighten the costs in product life cycle
management: e.g. landfill of tyres, fibreglass parts, toxic paints; and use of oil for
road production.

The H Car will work with full “take back” policy for up/down scaled recycling of the
entire group of materials used in the production.

- GPS traffic system and sensor equipment makes city traffic safer, reducing traffic jams
and accidents.

5 11/7/2012

The H Car is a passenger vehicle. It‟s design aims
at clean, resource intelligent, and safe city
commuting.

The H Car technology is entirely based on
existing technologies of electromagnetically
powered hover crafts. The hovering is caused
by magnetic reaction between the vehicle and
magnetite, a mineral found in the earth.

*
6 11/7/2012

The H Car Concept
* The H Car concept is inspired by a Volkswagen prototype of
electromagnetic technology causing vehicle to hover above the ground.

http://www.scribd.com/doc/92829805/Volkswagen-crowdsources-its-way-to-a-Hover-Car
7 11/7/2012

The H Car Concept
Hover technologies are several, mostly based on horizontal or
vertical propulsion.
The electromagnetic technology of the Volkswagen prototype is
unique in hover/ flying car designs.
The magnetite is commonly mined, and we begin with
presumption that this mineral can be worked into road
systems where it is not naturally occurring.
What otherwise can be utilised as an organic – naturally
occurring reaction for developing alternative to conventional
transportation systems, remains to be researched and
discovered.
8 11/7/2012

9 11/7/2012

The H Car Strategy
The H Car is to become the preferred personal vehicle for city
commuting and to replace fuel based traditional car technology in
mega cities.
Sub-strategies:
- To be introduced in city zones where the traffic is presenting the most
problems in the first 3 years of its market introduction. To expand to
large areas in 5 years of market introduction.
- To dramatically reduce “meta-costs” of transportation: road
development and maintenance, fuel stations, garages, parking spaces,
pollution, noise pollution, tires, traffic accidents
- To make a personal vehicle fully recyclable and offer a complete “take
back” of all its parts for putting the materials back into production
cycles.
- To make The H Car sales, driving, and maintenance accessible and
familiar to use for all.
10 11/7/2012

―1. The first and easily the most common sin is the worship of high profit margins and of
―premium pricing‖.
2. Closely related to this first sin is the second one: mispricing a new product by
charging, ―what the market will bear‖
3. The third deadly sin is cost-driven pricing. The only thing that works is price-driven
costing. Most American and practically all European companies arrive at their prices by
adding up costs and then putting a profit margin on top. And then, as soon as they have
introduced the product, they have to start cutting the price, have to redesign the
product at enormous expense, have to take losses — and, often, have to drop a perfectly
good product because it is priced incorrectly. Their argument? ―We have to recover our
costs and make a profit.‖
4. The fourth deadly business sins is slaughtering tomorrow’s opportunity on the altar of
yesterday.
5. The last of the deadly sins is feeding problems and starving opportunities. For many
years Drucker asked new clients to tell who their best-performing people are. And then
he asked:
―What are they assigned to?‖ Almost without exception, the performers are assigned to
problems — to the old business that is sinking faster than had been forecast; to the old
product that is being outflanked by a competitor’s new offering; to the old technology.
Almost invariably, the opportunities are left to fend for themselves. All one can get by
―problem-solving‖ is damage-containment.‖
http://www.innovationmanagement.se/2012/11/05/the-case-of-vestas-wind-systems-and-
peter-druckers-five-deadly-sins-of-business/
11 11/7/2012

* “The market for renewable energy is complicated and more than
most other markets governed by the whims of politics. Hence, the
analysis should not be seen as „being clever in hindsight‟, but
rather as a discussion about, how other companies may recall to
use Peter Drucker‟s five simple insights of deadly business sins to
steer clear of getting into making the same mistakes over again.”
* “Norway‟s Renewable Energy Company (REC) was a world leader in
the solar panel industry. REC filed for bankruptcy of its Norwegian
manufacturing silicon wafer plant in 2012, primarily due to fierce
price competition from Chinese companies.”

12 11/7/2012

“New technologies and their patents will likely be
directed towards six core areas:
*Reducing component weight and manufacturing
costs
*Transport and assembly
*Monitoring and control
*Turbine Reliability
*Grid integration
*Optimizing performance”

13 11/7/2012

The H Car Execution Plan –
Market Creation
The H Car is not only a personal choice of individuals. The
car is a sustainable urban development initiative, and as
such is part of city development. Therefore, Public
Private Partnerships (PPP) must be established to carry
out the concept introduction to the market, along with
regular retail distribution systems.
- This entails: public entity makes a contract with the manufacturer
to place an order on the H Car batch for a city‟s specified area
transportation system. In exchange for the city saving costs on
roads, traffic, pollution, a tax brake is given to the manufacturer.
This makes the car production and distribution viable and
affordable for the end user– the city commuters.
- Additional possibility is to offer subsidies to the end users, much
like in the solar PV markets, this way easing the market creation.
- As a revenue stream, the H Car is leasable.
14 11/7/2012

Swedish Innovation Management Institute
* „Challenges addressed in the October 18 Expert Panel discussion
• Managing high-impact innovation depends on many moving parts:
• balancing radical, strategic and incremental innovation
• keeping long-term, strategic goals in sight while at the same time
meeting quarterly business objectives
• ensuring scale and relevance for your innovation programs.
• Creating sustainable, agile innovation is a challenge for many
organizations
• even companies which are globally-acclaimed innovation leaders
experience roadblocks and missteps in the search for the right balance in
their innovation portfolio.”

15 11/7/2012

―Executive Summary – Survey Findings
*Nearly half of the respondents felt that their organizations were average or below average at
both generating ideas and converting them to projects…
* …which has implications on financial performance – companies that are highly effective at idea
generation and conversion outperform their peers in revenue, market cap, and EBITDA growth
*  majority of new ideas still come from traditional sources and rigorous process management
The
– going against popular innovation concepts in mainstream media (e.g., “crowd-sourcing”)
* External networks that are part of the ecosystem are used by companies to generate ideas
(e.g., customers, suppliers) but those outside of the ecosystem (e.g., government and
universities) are not considered primary sources of ideas
* Consistent with our definitions, the innovation strategy models have a distinct set of front-end
innovation mechanisms and use different networks for generating ideas:
* –Need Seekers focus on discovering unarticulated customer needs through direct customer
observation, end-user focus groups and idea work-out sessions
* –Market Readers “cherry pick” from existing ideas by mining traditional market research and
feedback from their sales and customer support channels
* –Technology Drivers focus on developing technology-based breakthrough products “
* www.booz.com/media/file/BoozCo_The-2012-Global-Innovation-1000-Results-Summary.pdf
http://

16 11/7/2012

The H Car Execution Plan – R&D
The technology we believe to be the highest development
potential is the electromagnetism, as prototyped by
Volkswagen. The IP rights are yet to be investigated.

The H Car further development may research in other
potential technologies that meet the vision of the H Car. For
this purpose, an open source innovation platform may be
established.

17 11/7/2012

The H Car investigations
“If I had asked people what they wanted, they would have said faster
horses. ”
…………..Henry Ford

The H Car concept team has so far contacted 2 professionals for review
and comment.
- Jan H. (Minneapolis-St. Paul, Solar Power / Sustainability Expert)
- Team member Colleague from Sustainatlytics
(www.sustainalytics.com), asked "what it would run on and be made
out of...because that's how it will be worthwhile to offset all of the
road maintenance costs, depending on what is used. also it would be
good to reference that they are self driving (are they?) because i feel
that would be way safer than allowing others to drive them"
They were generally in agreement with the concept but had key
technical question that need to be addressed.
18 11/7/2012

The mineral needed is MAGNETITE, which in fact is mined, not naturally occurring everywhere equally. So, the mineral would
have to be worked into road type of surface (instead of oil e.g. it can be fiberglass and magnetite mix of some sort) to
produce the inertia for the car to hover and move.
• NOTEWORTHY LOCALITIES
• Magnetite is a common mineral. Much commercial magnetite is of massive form and lacks interest to collectors. Only
localities where well-crystallized forms were found are mentioned here. Some of the best and most lustrous octahedral
crystals come from Cerro Huanaquino, Potosi, Bolivia. Single octahedral crystals often in a matrix are well known from
Binn Tal, Wallis, Switzerland, sometimes with modified layer growths or triangular striations. Some of the largest
Magnetite deposits are in northern Sweden, and good crystals have come from Nordmark, Sweden and the Kovdor Mine in
the Kola Peninsula, Russia. Heavily striated crystals with growth layers come from Parachinar, Pakistan.
• In the U.S., large masses come from Franklin and Ogdensburg, Sussex Co., New Jersey, and perfect octahedral crystals
from Chester, Windsor Co., Vermont. Lustrous cubic crystals occur in Balmat, St. Lawrence Co., New York. (This is the
only occurrence to date of cubic Magnetite.) The French Creek Mine, St. Peters, Chester Co., Pennsylvania has produced
some large octahedrons. The magnetic variety Lodestone comes from the Iron Springs area (Dixie National Forest),
Washington and Iron counties, Utah; and Magnet Cove, Hot Spring Co., Arkansas.
• There are several classic Magnetite localities on the East Coast which are long extinct but have once produced excellent
specimens. Large octahedrons were found in Monroe, Orange Co., New York, and very interesting dodecahedral crystals,
often with rounded corners were at one time abundant at the old Tilly Foster Mine, Brewster, Putnam Co., New York.
Laurel Hill (Snake Hill), Secaucus, Hudson Co., New Jersey has produced classic octahedrons, and massive and poorly
crystallized examples were once found in abundance in the dumps of the 19th century iron mines in the Ramapo
Mountains, Sterling Forest, and Hudson Highlands region of Orange and Rockland Counties, New York., as well as the
Jersey Highlands of Passaic County, New Jersey.
19 11/7/2012

20

http://www.youtube.com/watch?v=gIYF9NaGRsk

http://www.youtube.com/watch?v=gIYF9NaGRsk
11/7/2012

21 11/7/2012

* http://www.youtube.com/watch?v=gIYF9NaGRsk
22 11/7/2012

http://www.youtube.com/watch?v=0RBl1LFUQ4c&feature=related
23 11/7/2012

“An amazing affordable auto that runs on air!

AIRPod is the culmination of MDI studies on pollution and urban mobility.
This concept will be the first to leave the production line in spring 2009.
MDI will respond to an invitation to tender of the city of Paris, "Autolib'",
and is already the subject of applications for various municipalities.
With small size, a tiny price, zero pollution, fun and futuristic design,
AIRPod mark a turning point in the range of urban vehicles while renewing
the idea of the automobile and transportation. You can drive with a
joystick, it only costs one euro per 200 km and leaves no one indifferent
in crept in traffic.
It is a real breath of fresh air in our cities and the prelude to travel
without pollution. Its small size make it easy to park, keeping still a large
internal volume. AIRPod help us to forget the price of petrol.
AIRPod is part of the MDI production license of "less than 500kg vehicles",
and is manufactured in the same factories as OneFlowAir, following the
original production concept proposed by MDI.”

24 11/7/2012

―AIRPod
The standard version is designed for the transport of persons. It has four seats (3 adults
and one child) and has space for luggage. It is dedicated to multiple uses as in the
private and public sectors. Airports, train stations and municipalities also need a
cheap, non-polluting car with high mobility.
This vehicle is changing our urban life in the city center in freeing ourselves of the
prohibitive cost of petrol and offering us mobility never gained until today.

AIRPod Cargo
This carriage version with a single place has a load volume greater than one meter
cube that makes deliveries easy in town. Designed for runners, messaging, and the
artisans and communities, Cargo AIRPod brings Zero Pollution in institutions. The Post,
factory handling and delivery are markets of choice for AIRPod Cargo.

AIRPod Baby
Two front seats and a chest of more than 500 liters, all for less than 1,80m long, it's
the most extreme, a real challenge for car design. This model was created keeping in
mind the most congested cities by traffic. It is a versatile which can also be used for
deliveries, municipal services, roads and small logistics.”

25 11/7/2012

Hovercar assignment 2 (3) 07112012 ahh

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Hovercar assignment 2 (3) 07112012 ahh