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Millenials?
Who are
Millenials: 1977 - 1990
Millenials: 1977 - 1990
X Generation: 1963 - 1976
Baby boomers: 1942 - 1962
Z Generation: 1991 - Today
Millenials & Tourism
Millenials?
Who are
Millenials are an enigma.
Millenials & Tourism
Millenials are unique,
not a homogeneous cohort.
Millenials & Tourism
Millenials are always
flowing.
Millenials are a moving target.
Millenials & Tourism
Millenials are silent
(but only in physical world).
Millenials are invisible.
Millenials are
Millenials are visual.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials are social.
Millenials & Tourism
Millenials love relationships.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials are connectors.
Millenials & Tourism
Millenials think high-speed Internet is
almost like air.
Millenials & Tourism
Millenials & Tourism
Millenials are prosumers.
Millenials & Tourism
Millenials are their own channel.
Millenials & Tourism
Millenials love sharing.
Millenials are co-creative.
Millenials are likely to participate into
your marketing.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials are good citizens.
Millenials support for a
good cause
Millenials support for a
good cause
but will sacrifice their
beliefs for a good deal.
Millenials are not
loyals.
But if you reward
them, they’ll seek you
out.
Millenials know?
What do
Millenials know what they want to do
now.
Millenials & Tourism
Millenials & Tourism
Millenials don’t know
what to do next.
And they don’t care.
Millenials make
quick decisions.
Millenials need peer affirmation
before making decisions.
Millenials & Tourism
Millenials want?
What do
Millenials want to learn.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials like?
What do
Millenials like experiences, not
possessions.
Millenials are more likely to spend
money on experiences than products.
Millenials are not collectors.
Millenials & Tourism
Millenials love stories.
Millenials & Tourism
Millenials love…
But above many other things
Millenials love travelling.
Millenials travel a lot.
Millenials: Long-term
travellers
(avg. 58 days)
Millenials: 20% of total
international
travellers
2014: 190 Million
Millenials: 20% of total
international
travellers
2020: 300 Million
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials: Spend 50 € /day
Millenials: Spain is 3rd most
visited destination
Millenials: Spain is 3rd most
visited destination
32% stay at hostels
Millenials think “interesting” is more
important than “comfort”.
Millenials & Tourism
Millenials & Tourism
Millenials never travel alone.
Millenials & Tourism
Millenials want to be locals.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Millenials don’t trust you.
Millenials don’t trust you.
But they do trust peers.
Millenials & Tourism
Millenials & Tourism
Millenials & Tourism
Wow…
Where do we
start?

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