2. • Marketing isn’t just billboards and TV ads
anymore. Nowadays, the Internet is the
primary source for gathering information, so
search engine optimization has to be part of
your marketing strategy in order for you to
stay relevant online.
3. • SEO is a relatively new, constantly evolving
concept for Internet marketers. No marketing
expert automatically knows how to play ball
with SEO.
4. • Here are 20 inspirational quotes from some of
the industry’s leading figures to get you
pumped for SEO.
5. • “The objective is not
to ‘make your links
appear natural’; the
objective is that your
links are natural.”
• Matt Cutts
6. • “Content is king, but marketing is queen, and
runs the household.”
• Gary Vaynerchuk
7. • “Search engine
optimization does not
specialize in tasks that
will make pigs soar high
up in the sky. Its real
task is to dig deeper into
the genetics of a
website and reengineer
the essential elements
until it transforms into
an eagle.”
• Bruce Clay
8. • Search engine optimizers
are the future’s most
successful real estate
tycoons. Our formidable
capabilities have provided
us with an incredible
opportunity to gather great
viewers at an inexpensive
cost.”
• Brian Provost, Scoreboard
Media
9. • “It is up to you to
choose the best
keywords and phrases
for your website needs,
but in the end, it all
boils down to how you
transform them.”
• Matt Web, SEO
Honolulu
10. • “Search engine optimization plays a major role
in the language of the World Wide Web as a
noun, verb and adjective.”
• Todd Malicoat, Stuntdubl
11. • “Integrating your online
marketing efforts is all
about breaking down
silos and delivering
amazing results. Social
and SEO marketers are a
big part of this.”
• Jim Yu, CEO, BrightEdge
12. • “[Content marketing] is a
more competitive
environment certainly, but
those who have real
empathy for web users and
influencers AND have the
SEO skills to infuse their
work with great keyword
targeting, search
accessibility, etc., are going
to have ongoing success.”
• Rand Fishkin, CEO/CoFounder, Moz
13. • “Everything you do has to drive content, and
the rest takes care of itself.”
• Chris Bennett, Founder/CEO, 97th Floor
14. • “If there’s anything
that SEO’s can be
assured of, it’s that
things will change
tomorrow, that things
will change next week.
No one is better
prepared to handle
change than we are.”
• Rand Fishkin, CEO of
Moz
15. • “Trust is the #1 SEO ranking
factor. Earn trust from your
visitors (through providing
great content) and search
engines will follow suit.
Establish yourself as an
expert – create excellent
content that people will want
to link to and share. Keep a
long term focus; tricks and
shortcuts are not the way to
earn trust.”
• Matt McGee
16. • “Google only loves you when everyone else
loves you first.”
• Wendy Piersall
17. • “SEO gets the visitor to the door. It’s up to
your site’s content to welcome and retain that
visitor.”
• John I. Jerkovic
18. • “SEO fosters the natural, longterm growth of a website, and
once you achieve its benefits,
there is usually a ripple effect
where you’ll be getting traffic
from sources other than
search engines by means of
other websites linking to
yours. If you have the content
or product that people want
to see, it is only natural to
attract inbound links.”
• John I. Jerkovic
19. • “The three essential elements of an effective
SEO are effective communication, useful
information and high quality backlinks.”
• SEO Refugee
20. • “The best place to hide a dead body is page 2
of Google search results.”
21. • “My rule of thumb is
build a site for a user,
not a spider.”
• Dave Naylor
23. • “Good SEO work only gets better over time.
It’s only search engine tricks that need to keep
changing when the ranking algorithms
change.”
• Jill Whalen