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WHO	 BUYER PERSONA
	 Description
	 Who is this person?
	 What problems does the buyer have?
WHAT	 Problems you solve for this buyer
	 Why are they buying from you?
WHY	 How are you remarkable?
	 What value do you bring?
	 Proof
	 Credibility indicators, media/analysts,
	 testimonials, etc.
WHERE	 Where are they?
	 Google, blogs, Facebook, Twitter, etc.
HOW	 Your company personality
	 What kind of company are you?
	 Creative/Design
	 Look and feel
	 Tone of voice
	 Language you’d use
	 Keyword phrases
	 What buyers type into search engines
	 Marketing tactics & content strategy
	 Blog, Twitter, YouTube, email newsletter,
	 Google Ads, e-books, webinars, podcasts, etc.
WHEN	 Things to do today	 			Things to do next week
	 1.)______________________________	1.)________________________________________________
	 2.)______________________________	2.)________________________________________________
M A R K E T I N G & P R S T R A T E G Y
P L A N N I N G T E M P L A T E
Understanding your customers and creating content especially
for them is the key to reaching your audience. Use this interactive
template to strategically develop your next plan.
http://bit.ly/NewRules5e
Developing a planning template is a great start to building a solid marketing strategy. Learn more about
how to publish your content online and successfully drive your customers to action.

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Marketing & PR Strategy Planning Template

  • 1. WHO BUYER PERSONA Description Who is this person? What problems does the buyer have? WHAT Problems you solve for this buyer Why are they buying from you? WHY How are you remarkable? What value do you bring? Proof Credibility indicators, media/analysts, testimonials, etc. WHERE Where are they? Google, blogs, Facebook, Twitter, etc. HOW Your company personality What kind of company are you? Creative/Design Look and feel Tone of voice Language you’d use Keyword phrases What buyers type into search engines Marketing tactics & content strategy Blog, Twitter, YouTube, email newsletter, Google Ads, e-books, webinars, podcasts, etc. WHEN Things to do today Things to do next week 1.)______________________________ 1.)________________________________________________ 2.)______________________________ 2.)________________________________________________ M A R K E T I N G & P R S T R A T E G Y P L A N N I N G T E M P L A T E Understanding your customers and creating content especially for them is the key to reaching your audience. Use this interactive template to strategically develop your next plan. http://bit.ly/NewRules5e Developing a planning template is a great start to building a solid marketing strategy. Learn more about how to publish your content online and successfully drive your customers to action.