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Social Media Strategies that Work for Small Business

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Wevival
Wevival

If your social media efforts aren't making the phone ring or moving products off the shelves, then you have a major problem. None of us want to spin our wheels. We know there are incredible small business marketing opportunities online. It's just a matter of knowing how. This presentation makes the case for social media marketing and presents strategies from business owners in Carroll County, Maryland.

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SHOW ME THE MONEY Social Media Strategies that Work for Small Business Moderated by Jason Stambaugh of Wevival Wednesday, September 26, 2012
AGENDA Panel Introductions Social Media Overview Keys to Success Blogging, Facebook, Twitter, Social Ads Q&A Wednesday, September 26, 2012
OUR PANEL [ They are Great! ] Wednesday, September 26, 2012
MEET THE PANEL Todd Burrier / LifePlus Million Lives Team www.toddburrier.com Sherri Hosfeld Joseph / Birdie’s Cafe www.birdiescoffee.com Ben Scheper / Apple Plumbing & Heating www.appleplumbing.com Wednesday, September 26, 2012
SOCIAL MEDIA [ Pretty much the whole internet. ] Wednesday, September 26, 2012
CHANNELS [ Personal ] [ Business ] Wednesday, September 26, 2012
Social networking. Wednesday, September 26, 2012
It happens online too. Wednesday, September 26, 2012
Open 24/7. Wednesday, September 26, 2012
PERSONAL It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living. - Bob Burg Wednesday, September 26, 2012
Getting the word out. Wednesday, September 26, 2012
It happens online too. Wednesday, September 26, 2012
Itʼs “free”. Wednesday, September 26, 2012
BUSINESS Here’s why I love social media: It sells sh*t. - Gary Vaynerchuck Wednesday, September 26, 2012
CAUTION! “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” - Sonia Simone Wednesday, September 26, 2012
5 KEYS TO SUCCESS [ Be a human. ] Wednesday, September 26, 2012
1. Lifestyle Change Wednesday, September 26, 2012
2. Pace Yourself Wednesday, September 26, 2012
3. Great Content Wednesday, September 26, 2012
4. Be Human Wednesday, September 26, 2012
5. Experiment Wednesday, September 26, 2012
Social Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better social networker if you remember that. – Dr. Ivan Misner Wednesday, September 26, 2012
BLOGGING [ Todd Burrier ] Wednesday, September 26, 2012
BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
BLOGGING Wednesday, September 26, 2012
FACEBOOK FAN PAGE [ Sherri Hosfeld Joseph ] Wednesday, September 26, 2012
FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
FACEBOOK FAN PAGE Wednesday, September 26, 2012
TWITTER [ Jason Stambaugh ] Wednesday, September 26, 2012
TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
TWITTER Wednesday, September 26, 2012
SOCIAL ADVERTISING [ Ben Scheper ] Wednesday, September 26, 2012
SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
SOCIAL ADVERTISING Wednesday, September 26, 2012
Q&A [ Panel ] Have more questions? Jason Stambaugh www.wevival.com jason@wevival.com / @jaytheson / 410.857.7525 Wednesday, September 26, 2012

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Social Media Strategies that Work for Small Business

  • 1. SHOW ME THE MONEY Social Media Strategies that Work for Small Business Moderated by Jason Stambaugh of Wevival Wednesday, September 26, 2012
  • 2. AGENDA Panel Introductions Social Media Overview Keys to Success Blogging, Facebook, Twitter, Social Ads Q&A Wednesday, September 26, 2012
  • 3. OUR PANEL [ They are Great! ] Wednesday, September 26, 2012
  • 4. MEET THE PANEL Todd Burrier / LifePlus Million Lives Team www.toddburrier.com Sherri Hosfeld Joseph / Birdie’s Cafe www.birdiescoffee.com Ben Scheper / Apple Plumbing & Heating www.appleplumbing.com Wednesday, September 26, 2012
  • 5. SOCIAL MEDIA [ Pretty much the whole internet. ] Wednesday, September 26, 2012
  • 6. CHANNELS [ Personal ] [ Business ] Wednesday, September 26, 2012
  • 8. It happens online too. Wednesday, September 26, 2012
  • 10. PERSONAL It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living. - Bob Burg Wednesday, September 26, 2012
  • 11. Getting the word out. Wednesday, September 26, 2012
  • 12. It happens online too. Wednesday, September 26, 2012
  • 14. BUSINESS Here’s why I love social media: It sells sh*t. - Gary Vaynerchuck Wednesday, September 26, 2012
  • 15. CAUTION! “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed.” - Sonia Simone Wednesday, September 26, 2012
  • 16. 5 KEYS TO SUCCESS [ Be a human. ] Wednesday, September 26, 2012
  • 17. 1. Lifestyle Change Wednesday, September 26, 2012
  • 18. 2. Pace Yourself Wednesday, September 26, 2012
  • 19. 3. Great Content Wednesday, September 26, 2012
  • 20. 4. Be Human Wednesday, September 26, 2012
  • 22. Social Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in ‘premature solicitation’. You’ll be a better social networker if you remember that. – Dr. Ivan Misner Wednesday, September 26, 2012
  • 23. BLOGGING [ Todd Burrier ] Wednesday, September 26, 2012
  • 24. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
  • 25. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
  • 26. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
  • 27. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
  • 28. BLOGGING Drives Organic Search Traffic Demonstrates Expertise Adds Value to Target Customers Builds Trust Generates Leads Wednesday, September 26, 2012
  • 30. FACEBOOK FAN PAGE [ Sherri Hosfeld Joseph ] Wednesday, September 26, 2012
  • 31. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
  • 32. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
  • 33. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
  • 34. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
  • 35. FACEBOOK FAN PAGE Access 1 Billion People (Approx. 120K Local) “Free” Two-Way Marketing Channel Deepen Relationships with Fans Simple Customer Referrals and Endorsements Drive More Website Traffic Wednesday, September 26, 2012
  • 36. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 37. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 38. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 39. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 40. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 41. FACEBOOK FAN PAGE Wednesday, September 26, 2012
  • 42. TWITTER [ Jason Stambaugh ] Wednesday, September 26, 2012
  • 43. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
  • 44. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
  • 45. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
  • 46. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
  • 47. TWITTER Demonstrate Thought Leadership Discover Great Content Access National & International Audience Make Outstanding Professional Connections Drive More Website Traffic Wednesday, September 26, 2012
  • 49. SOCIAL ADVERTISING [ Ben Scheper ] Wednesday, September 26, 2012
  • 50. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
  • 51. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
  • 52. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
  • 53. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
  • 54. SOCIAL ADVERTISING Access to Millions of Prospects Hyper-Target Customers and Messaging Cheaper than Traditional Ads Low Cost of Media Production Drive More Website Traffic Wednesday, September 26, 2012
  • 56. Q&A [ Panel ] Have more questions? Jason Stambaugh www.wevival.com jason@wevival.com / @jaytheson / 410.857.7525 Wednesday, September 26, 2012