While drones deliver our purchases and cars drive themselves, there’s something special about the personal touch that only a one-on-one interaction with a human assistant can provide. It’s special because humans have expertise, empathy, and insight that robots lack. Unfortunately, the “concierge experience” is expensive to offer, and scales slowly. In this session, we’ll discuss how technology can help businesses leverage their experts to scale the concierge experience cheaply and effectively, without losing the human qualities that make it great. . . . . . . . . . . . . . . . . Nate is the Director of Strategy at Cooper. In his role, he blends the decisiveness and collaborative skills of a Product Manager with the acumen of an Economist to build bridges with people and organizations. Equal parts teacher and student, Nate leads initiatives in content creation, business development, and creative leadership.

1. Conversations with machines
Nate Clinton — @nclinton
Managing Director, Cooper — @cooper

3. Alexa, play the Oompa Loompa song.
I don’t know what you’re asking.
Alexa, PLAY. THE. OOMPA. LOOMPA. SONG.
I can’t find the song “El Paso” in your Library.
Alexa, play the Oompa Loompa song on Prime Music
You want to hear the song “Moon River”, is that
right?
No
Alexa, play Willy Wonka and the Chocolate Factory on Prime
OK, here’s a preview of the music from the soundtrack
“Willy Wonka and the Chocolate Factory”
(plays 15-second clips from each song)

8. K-T-B
(writing)
[1]..i..[2]..aa..[3]
(container of X)
[1]..aa..[2]..i..[3]
(person who does X)
ma..[1][2]..a..[3]..a(t)
(place where X happens)
KiTaaB
(book)
KaaTiB
(writer)
maKTaBat
(library)

9. D-R-S
(study)
[1]..i..[2]..aa..[3]
(container of X)
[1]..aa..[2]..i..[3]
(person who does X)
ma..[1][2]..a..[3]..a(t)
(place where X happens)
DiRaaS
(lesson)
DaaRiS
(student)
maDRaSa
(school)

11. Time flies like an arrow,
and fruit flies like a banana.

13. “I love you”

18. bot
humans

19. bot

34. Playing music
Telling me the weather
Impressing dinner guests

35. Alexa, play [station name] on TuneIn
“Alexa, what’s the current moon
phase?”
“Alexa, switch accounts.”
“Alexa, play the Ed Sheeran and
More Prime Playlist.”
“Alexa, turn popcorn on.”

36. First, set the mood—“Alexa, play
Ocean Waves from Prime Music”
Next, set the timer—“Alexa, set a
sleep timer for 30 minutes.”
Then, turn off the lights—“Alexa, turn
off the bedroom lights.”
Finally, don’t forget to say, “Alexa,
goodnight”

37. Fashion
Friends
Family
Animals
Careers
Guessing games
Favorite colors
New Years
Christmas
Diwali
Kwanzaa
Hanukkah
Desserts
Halloween
Horseback riding
Surfing
Hawaii
Chores
Food

38. Hey…wanna talk about
fashion for a bit?
Awesome!!
Oh pleeeease?
It’ll be fun, I promise!
So now that we’ve been used
our imagination and played
games, (MOCK SERIOUS) let’s
get serious and talk about
something really important…
FASHION!

39. I mean, a magical horse with a
horn is a unicorn, obviously.
But with wings.. hmm, what do
you think?
Oh.. I’m not sure. I came in
halfway through when it was on
TV. But just as I turned it
on.. there was this beautiful
unicorn with wings. Now what
do you call a unicorn with
wings?

40. Oh right! A pegacorn!
Oh right! An Alicorn!
Hmm.. but I don’t think a
pegasus has a horn.
I guess maybe they’re just
extra special flying
unicorns.

48. thank you