Christian Titze, "Hello From the Other Side: Adapting the Agile Agency to Clients’ Realities"
Many agencies have become frustrated with over-specced sequential waterfall projects. Their inflexible methodologies have too often led to outcomes that didn’t realize their full potential. In contrast, agile methods like Scrum and Kanban have proven successful ways to build and run software. But how do you apply agile methods to the reality of an agency’s project based work? There are many challenges and the most crucial question is: what if our ideal work method and our clients’ realities don’t match? Edenspiekermann have been working agile since 2009. They’ve since achieved terrific results and have never looked back. They now employ about as many developers as designers, creating meaningful digital products and services for global clients like Red Bull, Cisco Systems, The Economist and the German and Dutch Railways. Christian will talk about the often challenging contrast between wanting to deliver the best possible product and making sure you’re satisfying the client’s internal project needs. How to deliver excellent customer satisfaction while working as agile as possible? . . . . . . . . . . . . . . . . Christian is the guy designers are ambivalent about. He’s not a font guy. He’s the business guy—the one who works the odd hours creating and maintaining relationships with some of the largest companies in the world. Over the past decade, he has led business development efforts for numerous agencies on three continents.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (9)
Semelhante a Christian Titze, "Hello From the Other Side: Adapting the Agile Agency to Clients’ Realities"
Semelhante a Christian Titze, "Hello From the Other Side: Adapting the Agile Agency to Clients’ Realities" (20)
Mais de WebVisions
Mais de WebVisions (20)
Último
Último (20)
Christian Titze, "Hello From the Other Side: Adapting the Agile Agency to Clients’ Realities"
- 1. Adapting the Agile Agency to Clients’ Realities edenspiekermann_
- 2. berlin amsterdam los angeles san francisco singapore edenspiekermann_ @herr_ttz@herr_ttz
- 3. guten tag. i’m christian. @herr_ttz
- 5. 120 people.
- 8. Heard of our founder?
- 9. typomaniac …
- 10. We shape brands with user-centric design.
- 12. People Brand Products Services The promise of a social interaction The delivery on that promise of a social interaction
- 13. ProductsServices PeopleBrand + = Business
- 14. What is a great brand experience?
- 15. Presentation title here xx.xx.xxxxedenspiekermann_ 15 • Useful • Easy • Enjoyable • Satisfying
- 16. What is a great brand experience? • Useful • Easy • Enjoyable • Satisfying not useless not complicated not frustrating not depressing
- 21. Supervisory Board Meeting 10.06.2014edenspiekermann_ 21
- 22. Supervisory Board Meeting 10.06.2014edenspiekermann_ 22
- 23. Supervisory Board Meeting 10.06.2014edenspiekermann_ 23
- 26. To build a great experience
- 27. To build a great experience put people in the center of what you do.
- 28. User testing
- 29. User testing means talking to people.
- 30. Building a great experience @herr_ttz
- 31. Building a great experience
- 33. Products do not fail because they are technically broken,
- 34. they fail because nobody needs them. Products do not fail because they are technically broken,
- 35. at home at Akira’s place Tokyo airport transfer Frankfurt Schiphol airport Do we still have time to get something to eat? edenspiekermann_ @herr_ttz
- 36. Building a Great Experience
- 38. edenspiekermann_
- 40. Your Job: To deal with change.
- 42. It’s complex.
- 44. The Waterfall
- 45. Scrum
- 47. The Roles In Scrum The Product Owner manages the product The Scrum Master manages the process The Team manages itself
- 48. Why did we go agile?
- 49. We want to be the best partner for our clients’ most exciting projects.
- 50. Exciting projects today: Complex. Cross-Discipline. Cross-Platform. Long-Term. Constantly Changing.
- 51. No more spec sheets.
- 52. If you want to create relevance in a very fast changing world, work agile.
- 53. But Christian, why is this difficult?
- 54. We have a client! Duh!
- 55. Every client is different.
- 56. Every client is different. Every project is different.
- 57. But we also have to be agile evangelists. You cannot ignore your clients’ processes, requirements and realities.
- 58. 1_ Build your clients’ trust.
- 60. Waterfall Predicts Agile Forecasts Pretty accurate!“NO”stradamus
- 61. The client wants a website.
- 62. The client wants a website. (You should probably build them a website.)
- 63. Scope change? You can handle it.
- 64. 2_ You need to operate within your clients’ budgets.
- 68. But they also want a promotion. Or a bonus. Or a pat on the back. (And sometimes you just want to have some fun together ❤) Yes, they want a great product…
- 69. Nervous about launch deliverables? The scrum master will walk your client through the progress. Scrum Master
- 70. Worried about the prototype? Have them come over, and test it together. Our clients Scrum Master Andrea
- 71. Don’t hide progress Always let your client know where you stand.
- 72. 4_ Make your clients part of the team.
- 74. Two Product Owners = double the fun
- 75. Design thinking with clients You’ll gain better insight by letting clients solve problems, then analyzing their solutions.
- 79. There is no such thing as a dumb client.
- 81. Deadlines are a reality. You’ll have to deliver.
- 82. But what you deliver exactly is adapted on a daily basis.
- 83. Work with a transparent prioritized backlog Sprint Release Future Releases Priority
- 84. You’ll know early on if there’s a potential delivery issue. Delivery Quality Assurance Prototype Updates Daily Rituals
- 87. Run by IT.
- 90. And HR.
- 91. And the London office.
- 92. Oh, and the China team.
- 93. Launching in two months.
- 94. With a global brand campaign.
- 96. Develop copy with the PR agency!
- 97. Make sure it’s SEO compatible!!
- 99. Ugh.
- 100. You have to work in teams of different experts.
- 101. You have to work in teams of different experts. Or with your clients’ in-house teams.
- 102. Don’t design a website… … without a developer by your side.
- 103. 7_ Investing in your culture will be good for your client’s bottom line.
- 104. An agile mindset is embedded in company rituals.
- 105. Maker Days
- 106. Brainfood
- 107. Design/Dev Couch
- 108. Thrive on your rituals. Love a good balance of work and play.
- 111. Working agile means being agile.
- 112. As agencies, we must constantly adapt to our clients’ realities.
- 113. It only works if we stay true to ourselves. Our philosophy. Our culture.
- 114. edenspiekermann_ Thank you_ 604 Arizona Avenue, Los Angeles, CA 90401 (323) 373 3533 www.edenspiekermann.com