It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
2. Takeaways
• Why you should step away from the search
engine
• Other places to find prospects
• How you can do this more efficiently
3. Spend more of your time
• doing things where you can make a difference
• that need the personal touch,
• planning, researching, delivering great
campaigns,
• building relationships
16. We’re still not done with lists
• Blogrolls
• “list of blogs I love” and “Places I’ve been
featured / interviewed / guest posted” style
pages
• Linkclump works well for all of these
18. Comments
• Commenters on articles that have covered your
stuff or a similar topic
• Collect and review those with sites.
• Linkclump or Scraper extension works on
majority of formats.
• Blogger.com, Disqus powered trickier
19. Disqus
• Name links to disqus
profile
• Profiles include site &
social details
• And other sites
they’ve commented
on!
22. Common linky tools
• misterlinky.net – linkclump does a nice job as
does scraper with xpath tweaks
• inlinkz.com & linkytools.com - hop through
redirect. Scraper and linkclump don’t work,
Outwit Hub does.
37. What do they talk about?
advertising bbc radio 1 blogging brighton
business christmas east midlands facebook google
infographics london manchester marketing microsoft
windows music public relations ricky gervais search
engine marketing seo social
media software sussex twitter web analytics wordpress
38. What else did it find?
MySpace 1 Occupation 50
Age 2
Other: Vimeo,
Foursquare etc 50
Skype / gtalk 3 LinkedIn 53
Flickr 3 General Location 88
YouTube 8 Klout 92
Google+ 17 Bio 94
Facebook 33 Name 95
Gender 36 Photo 95
Company 50 Website 95
48. A Problem with Facebook
• 50% profiles we tested didn’t display website
details anywhere!
• Is email outreach the best way?
• Facebook advertising to individual ids.
50. Step 1: Scraper or Linkclump Chrome Extension
Groups members page > scroll to show all members > scrape
similar on last member > swap numbers with * in expath >
scrape
Method also works for
Events & Graph search
51. Step 2: Facebook Graph API & SeoTools for Excel
=JsonPathOnUrl("https://graph.facebook.com/username","id")
52. What about Pages?
• Can’t get all fans, but Facesniper will get engaged ones.
56. Which sites linked to a few competitors?
• Moz competitive link finder & Majestic Clique
Hunter
Great, but based
on historical data
57. Which sites linked to a few competitors?
• Link intersect excel template by @mihaiaperghis
• Last 6 – 12 months backlink data from ahrefs or Majesticseo.
58. What are they up to lately
• Open Site Explorer Fresh links – no api yet
• Majestic Seo fresh links - has api
• Ahrefs - sort by date - has api
59. What are they up to lately
• Monitorbacklinks.com handy if you don’t have a developer
60. What’s their best performing content?
But what does best performing mean?
Used to check for top linked pages.
61. What’s their best performing content?
Now find social performance more helpful
71. Remember
• Not about spamming people
• It’s about being more efficient
• Spend less time collecting and more validating
and on the stuff you shouldn't outsource or
automate.
72. Thanks!
Find links to all tools, files, templates and
tutorials at
http//www.webdurance.co.uk/brightonseo-
slides/
Find me on twitter @carolynlyn