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THE INTERNET OF THINGS
WHAT IS THE INTERNET OF THINGS?
2
WHERE ARE WE
3
WEB 1.0 WEB 2.0 WEB 3.0
Computers Talking to Computers People talking to other people and
producing dynamic social content
Computers Talking to Products
“A mini-revolution
enabled by instantaneous connections
to our favorite products and services
is upon us.”
—PSFK Labs 2015
The way we are accessing
the Internet is continually
changing and what we perceive
as the role of the Internet in our
lives
is shifting.
We started on PCs and moved
to smartphones, tablets and
social media.
Now our physical actions
and social activity can
trigger our home’s
physical objects and vice
versa.
5
This is the Internet of Things, or the Internet of Everything
and it’s set to become the world’s largest device market.
By 2017 the IoT market will be biggerthan
the PC, tablet and phone market combined.
6
It is estimated that by 2020 there could be roughly
200 billion devices
connected to the internet.
7
PRODUCTSBrand diversity and innovation
What brands are the leaders in Internet of Things?
You are in good company! These are big companies making big moves in the space.
9
HOME IS WHERE THE SMART IS;
with home focused products leading the IoT market.
LED Lightbulbs
Connected ovens
Coffee makers
Dog feeders
Garage Doors
Outlets
Switches
10
Smoke alarms
Thermostats
Piggy banks
Cars
Watches
Fitness trackers
Beds
These devices aren’t new but the Internet is
changing the way we use them on a daily basis and
the functions that they can perform.
Individuals are purchasing these new bulbs, cars,
and watches every day and brands can tap into
that developing market.
11
Smart light bulbs are not only about on/off functions
but also altering the environment you choose to be in
and interact with. Whether it is a bulb changing to the
music playing in the room or a light blinking when
your oven is preheated, smart bulbs have many
applications.
SMART LIGHT BULBS
12
EDYN is a device that tracks the health of your garden to
maximize your plant growth. In drought stricken California, this
device can assist individuals in maintaining the beauty of their
home while being more conscious of the current environment.
EDYN
13
Beyond schedules, a smart coffee machine will interact
with your watch or smart mattress
to know when you are waking up so it can brew coffee at
the perfect time.
How about a trigger that brews a cup
when it detects you’re sleepy?
The nest replaces the traditional thermostats allowing you to
change the room temperature, adjust your heating schedule
and view your energy use remotely
from mobile, tablet or laptop.
Additionally, it allows your environment to interact
with online services and be triggered based on online activity
such as tweets, cars approaching home,
and the status of your sleep cycle.
14
INTEGRATIONMaking smart connections
15
As the world becomes increasingly connected to the IoT in
the next five years, ever increasing amounts of data will be
generated. This gives brands unique insights into their
customers behaviours. Marketers will be able to predict
the development of new trends and target their social
campaigns towards them.
Watching habit data will become more democratized as
individuals stream from various sources: Netflix, Hulu,
Amazon, Crackle, Periscope, etc.
CUSTOMER ANALYSIS AND PREDICTIVE MARKETING
16
The IoT will be invaluable in bringing social
media and healthcare closer together.
Patients will be able to connect easily to
professionals using social media tools and
health data will become more easily
accessible.
Example: The Withings Activite is an analog
watch that tracks movement, sleep and
swimming… with the option of sending that
data to your doctor and/or triggering
actions.
Wearables will become more diverse, as
fabrics become “smart” and connectivity
becomes the norm.
HEALTHCARE
17
Products that take care of themselves so you
don’t have to such as the Poppy pour-over
coffee maker automatically tracks supply of
beans and orders more through Amazon
when you are getting low.
Integrations of devices with services
facilitate brand loyalty and lock users into a
convenience ecosystem.
ECOMMERCE
18
The IoT is optimised for social
media use as new online micro-
communities develop for the users
of a particular device. This could
provider a richer context to a
human being’s everyday life.
COMMUNITY
19
ACTIVATIONS
Examples of how brands are leveraging the IoT
Brands can form partnerships with smart product
manufacturers in order to tap into an existing customer
bases.
This will go way beyond FMCG refill orders, as a broader
variety of devices become connected
BRAND ACTIVATIONS & PRODUCT ENHANCEMENT
21
Syfy partnered with Philips to integrate users’ Hue bulbs so they changed during the show 12 Monkeys.
LIGHTING & TELEVISION
22
Hilton hotels has been installing mobile enabled keys to rooms to better allow tracking and convenience.
Actions could be next!
CONNECTED HOTEL
23
After an earthquake in
California, Jawbone published a
report on how the quake
impacted Bay Area sleepers.
Tapping into this data can assist
with finding ideas
for future campaigns
and partnerships.
DATA, DATA, DATA
24
WHAT COMES NEXT
Taking the Internet of Things wide AND making it social
WHAT NEXT
26
WEB 1.0 WEB 2.0 WEB 3.0
Computers
Talking to
Computers
People talking to
other people and
producing
dynamic social
content
Computers Talking
to Products
?
When connected
devices become the
default, the really
exciting stuff will
start to happen
WHAT NEXT
27
WEB 1.0 WEB 2.0 WEB 3.0
Computers
Talking to
Computers
People talking to
other people and
producing
dynamic social
content
Computers Talking
to Products
!
Everything and
Everyone Talking to
Everything and
Everyone
It’s likely that existing social platforms will embrace the
IoT, along with the users they’re eager to keep engaged
with their wider offerings.
The IoT currently focuses on individual users’ device
ecosystems, but as it matures, look for IoT to:
● Incorporate more sharing and content creation
mechanics
● Empower user collaboration and creativity
● Pioneers new ways to create seamless buying
AND sharing experiences
●
What’s for dinner? Soon enough, you might be able to
browse your oven’s built in recipe library, order the
ingredients in app and then share a photo of your latest
culinary exploit with guests directly from an in oven
camera.
NEW WAYS TO CONNECT
28
Does your oven letting you know that you have a new
Snapchat sound appealing? Probably not, but a light bulb
flashing when your phone is ringing in another room has
obvious appeal.
More connected devices and more will mean that users
will be as connected as they want to be. 2nd and 3rd
screens will have to compete with 4th, 5th and 6th
screens.
As consumers connect their homes and lives like
never before, brands will need to find ways to
step up and provide value in new contexts,
without overstepping their bounds or
overstaying their welcome.
COMMUNICATION EVERYWHERE
29
BARRIERS & CONCERNS
Hurdles but not insurmountable
If your whole house becomes IoT
enabled, could hackers infiltrate and
control your home? Security issues
are going to be a huge challenge,
especially when smart locks are
involved.
SECURITY
31
At the moment there are a half dozen wireless standards for
connected devices but interoperability is critical moving forward.
Hubs and certain device manufacturers are solving this and 2015
is a huge year for inter-device compatibility.
INTEROPERABILITY
32
Who owns the data from your devices and
how could companies and other people
use it?
● Wearable data and
location tracking
● Energy usage habits and home
location awareness
DATA OWNERSHIP
33
What should my brand do?
34
The age of integrated products has arrived, but it might take a while for all consumers to embrace it.
The next five years are going to be crucial for the development of the IoT.
Apple, Samsung, Philips, GE, and Honeywell and Google are integrating their technologies into devices that are starting
to ship TODAY.
35
Is your product/service
smart and connected?
Or can it become so?
36
Device connectivity will become the new norm
How can you develop your product in a way that benefits the
customer and makes their experience
of using the product easier and more rewarding?
37
Involve web developers and IoT architects that can
best integrate products, services, and the X factor
that makes them unique together.
38
THANK YOU
talktous@wearesocial.net

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Internet of Things

  • 2. WHAT IS THE INTERNET OF THINGS? 2
  • 3. WHERE ARE WE 3 WEB 1.0 WEB 2.0 WEB 3.0 Computers Talking to Computers People talking to other people and producing dynamic social content Computers Talking to Products
  • 4. “A mini-revolution enabled by instantaneous connections to our favorite products and services is upon us.” —PSFK Labs 2015
  • 5. The way we are accessing the Internet is continually changing and what we perceive as the role of the Internet in our lives is shifting. We started on PCs and moved to smartphones, tablets and social media. Now our physical actions and social activity can trigger our home’s physical objects and vice versa. 5
  • 6. This is the Internet of Things, or the Internet of Everything and it’s set to become the world’s largest device market. By 2017 the IoT market will be biggerthan the PC, tablet and phone market combined. 6
  • 7. It is estimated that by 2020 there could be roughly 200 billion devices connected to the internet. 7
  • 9. What brands are the leaders in Internet of Things? You are in good company! These are big companies making big moves in the space. 9
  • 10. HOME IS WHERE THE SMART IS; with home focused products leading the IoT market. LED Lightbulbs Connected ovens Coffee makers Dog feeders Garage Doors Outlets Switches 10 Smoke alarms Thermostats Piggy banks Cars Watches Fitness trackers Beds
  • 11. These devices aren’t new but the Internet is changing the way we use them on a daily basis and the functions that they can perform. Individuals are purchasing these new bulbs, cars, and watches every day and brands can tap into that developing market. 11
  • 12. Smart light bulbs are not only about on/off functions but also altering the environment you choose to be in and interact with. Whether it is a bulb changing to the music playing in the room or a light blinking when your oven is preheated, smart bulbs have many applications. SMART LIGHT BULBS 12
  • 13. EDYN is a device that tracks the health of your garden to maximize your plant growth. In drought stricken California, this device can assist individuals in maintaining the beauty of their home while being more conscious of the current environment. EDYN 13
  • 14. Beyond schedules, a smart coffee machine will interact with your watch or smart mattress to know when you are waking up so it can brew coffee at the perfect time. How about a trigger that brews a cup when it detects you’re sleepy? The nest replaces the traditional thermostats allowing you to change the room temperature, adjust your heating schedule and view your energy use remotely from mobile, tablet or laptop. Additionally, it allows your environment to interact with online services and be triggered based on online activity such as tweets, cars approaching home, and the status of your sleep cycle. 14
  • 16. As the world becomes increasingly connected to the IoT in the next five years, ever increasing amounts of data will be generated. This gives brands unique insights into their customers behaviours. Marketers will be able to predict the development of new trends and target their social campaigns towards them. Watching habit data will become more democratized as individuals stream from various sources: Netflix, Hulu, Amazon, Crackle, Periscope, etc. CUSTOMER ANALYSIS AND PREDICTIVE MARKETING 16
  • 17. The IoT will be invaluable in bringing social media and healthcare closer together. Patients will be able to connect easily to professionals using social media tools and health data will become more easily accessible. Example: The Withings Activite is an analog watch that tracks movement, sleep and swimming… with the option of sending that data to your doctor and/or triggering actions. Wearables will become more diverse, as fabrics become “smart” and connectivity becomes the norm. HEALTHCARE 17
  • 18. Products that take care of themselves so you don’t have to such as the Poppy pour-over coffee maker automatically tracks supply of beans and orders more through Amazon when you are getting low. Integrations of devices with services facilitate brand loyalty and lock users into a convenience ecosystem. ECOMMERCE 18
  • 19. The IoT is optimised for social media use as new online micro- communities develop for the users of a particular device. This could provider a richer context to a human being’s everyday life. COMMUNITY 19
  • 20. ACTIVATIONS Examples of how brands are leveraging the IoT
  • 21. Brands can form partnerships with smart product manufacturers in order to tap into an existing customer bases. This will go way beyond FMCG refill orders, as a broader variety of devices become connected BRAND ACTIVATIONS & PRODUCT ENHANCEMENT 21
  • 22. Syfy partnered with Philips to integrate users’ Hue bulbs so they changed during the show 12 Monkeys. LIGHTING & TELEVISION 22
  • 23. Hilton hotels has been installing mobile enabled keys to rooms to better allow tracking and convenience. Actions could be next! CONNECTED HOTEL 23
  • 24. After an earthquake in California, Jawbone published a report on how the quake impacted Bay Area sleepers. Tapping into this data can assist with finding ideas for future campaigns and partnerships. DATA, DATA, DATA 24
  • 25. WHAT COMES NEXT Taking the Internet of Things wide AND making it social
  • 26. WHAT NEXT 26 WEB 1.0 WEB 2.0 WEB 3.0 Computers Talking to Computers People talking to other people and producing dynamic social content Computers Talking to Products ? When connected devices become the default, the really exciting stuff will start to happen
  • 27. WHAT NEXT 27 WEB 1.0 WEB 2.0 WEB 3.0 Computers Talking to Computers People talking to other people and producing dynamic social content Computers Talking to Products ! Everything and Everyone Talking to Everything and Everyone
  • 28. It’s likely that existing social platforms will embrace the IoT, along with the users they’re eager to keep engaged with their wider offerings. The IoT currently focuses on individual users’ device ecosystems, but as it matures, look for IoT to: ● Incorporate more sharing and content creation mechanics ● Empower user collaboration and creativity ● Pioneers new ways to create seamless buying AND sharing experiences ● What’s for dinner? Soon enough, you might be able to browse your oven’s built in recipe library, order the ingredients in app and then share a photo of your latest culinary exploit with guests directly from an in oven camera. NEW WAYS TO CONNECT 28
  • 29. Does your oven letting you know that you have a new Snapchat sound appealing? Probably not, but a light bulb flashing when your phone is ringing in another room has obvious appeal. More connected devices and more will mean that users will be as connected as they want to be. 2nd and 3rd screens will have to compete with 4th, 5th and 6th screens. As consumers connect their homes and lives like never before, brands will need to find ways to step up and provide value in new contexts, without overstepping their bounds or overstaying their welcome. COMMUNICATION EVERYWHERE 29
  • 30. BARRIERS & CONCERNS Hurdles but not insurmountable
  • 31. If your whole house becomes IoT enabled, could hackers infiltrate and control your home? Security issues are going to be a huge challenge, especially when smart locks are involved. SECURITY 31
  • 32. At the moment there are a half dozen wireless standards for connected devices but interoperability is critical moving forward. Hubs and certain device manufacturers are solving this and 2015 is a huge year for inter-device compatibility. INTEROPERABILITY 32
  • 33. Who owns the data from your devices and how could companies and other people use it? ● Wearable data and location tracking ● Energy usage habits and home location awareness DATA OWNERSHIP 33
  • 34. What should my brand do? 34
  • 35. The age of integrated products has arrived, but it might take a while for all consumers to embrace it. The next five years are going to be crucial for the development of the IoT. Apple, Samsung, Philips, GE, and Honeywell and Google are integrating their technologies into devices that are starting to ship TODAY. 35
  • 36. Is your product/service smart and connected? Or can it become so? 36
  • 37. Device connectivity will become the new norm How can you develop your product in a way that benefits the customer and makes their experience of using the product easier and more rewarding? 37
  • 38. Involve web developers and IoT architects that can best integrate products, services, and the X factor that makes them unique together. 38