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TITOLO PRESENTAZIONE
Sottotitolo presentazione
Alessandra Petromilli
CXO, the User Experience Strategy and Team
at Ibuildings Italia
The purest design
challenge
User
Under the hood
Device FulfillmentIntelligenza
artificiale
Filastrocche della buona notte
Design for good,
i principi
• Comprehension
• Empathy
• Inclusiveness
• Openess
• Curiosity
Comprehension
Comprehension
Customer
Development
Interviews
Francesca e
Luigi
Beatrice
Comprehension –
personas
La cantastorie
Definire l’obiettivo
systempersonas
Comprehension user
stories
Utente: Alexa apri Filastrocche della buona notte
Alexa: Ciao, con Filastrocche della buona notte possiamo ascoltare insieme delle belle
filastrocche! Posso suggerirtene alcune io, puoi chiedermi tu un titolo preciso tra quelli
disponibili sull'app o puoi ascoltare tutta la collezione dall'inizio alla fine. Vuoi ascoltare la
luna, Guido il Ghiro o il sole?
Empathy
Empathy
Conversation
Flow
Empathy
Dettaglio Flow conversazionale
Launch
request
First
run?
Welcome to text (introduce
your skill)
Welcome to text (introduce
your skill)
Welcome to text (introduce
your skill)
< intent > Nursery rhyme
suggested by alexa
< intent > Nursery rhyme
suggested by the user
< intent > play all (audio
player mode)
Help
yes
no
Inclusiveness
Inclusiveness
put your ego aside
Curiosity
La tecnologia non è un problema degli altri
Openness
Openness
Test di usabilità
Voice X
Anil Kumar Krishnashetty founder
of Berlin Lean Prototyping
The process
Goal Definition
Personas and
User Stories
Script and
Conversation Flow
Test di usabilità
Cosa non
dobbiamo
dimenticare
User control and
freedom
EXIT
Flexibility
and
efficiency of use
Help documentation and error
recovery
Always
expect the
unexpected
VOICE is the future
It is based on:
• Comprehension
• Empathy
• Inclusiveness
• Openess
• Curiosity
● When we design without following the stated principles
● When the user doesn’t feel safe or in control
● When the user can’t reach his primary goal easily

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