Yellow Walnut is an Dutch organization promoting and supporting entrepreneurship and intrapreneurship. They focus on people on startups beyond proof of market and projects within businesses. During the day we did a training for their GrowthClass (www.growthclass.co), in the evening to hold a 20' keynote to 40 invited guest.

1. Keynote @YellowWalnut
Amsterdam, 2015.11.18
Jasper Bouwsma
Founder & CEO, Vujàdé Ltd.
COMPARING APPLES WITH PEARS
STARTUPS ≠ SME ≠ CORPORATE

2. Vujàdé
Vujàdé is looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words, Vujàdé stands for innovation.

4. TEAM
A BUNCH OF THINKER-DOERS
Jasper Bouwsma
Founder & CEO
Strategy
Innovation
Incubation
BMGen
Eric Kuenzi
Co-Founder Vujàdé Law
Legal
Startup
Serial entrepreneur
Judith Wimmer
Associate
Web
Technology
Customer experience
Process design
John Forslund
Associate
Apps & Services
Go-to-Market
Mobile
User experience
Wouter van der Burg
Associate
Innovation Strategy
New Business Discovery
Customer Inisghts
#BMgen

5. Picture: CC Vujàdé
Innovation Support
• Consulting
• Training
• Co-Creation

6. JASPER BOUWSMA
CORPORATE INSULTANT
Jasper is a true entrepreneur. After his career
as Head of Incubation at Swiss national tele-
communications provider Swisscom he founded
Vujàdé in 2008, established Vujadé Law with
Eric Kuenzi in 2014 and is co-founder of
attrackting AG, a startup developing tracking
solutions.
Through the combination of startup and
corporate activities, Jasper has a unique insight
in innovation, the success factors and typical
reasons for failure.
jasper.bouwsma@vujade.com
+41 79 308 37 93

7. MY DNA
…AND WHY MY STUDY WAS #BULLOCKS
1977 - 2000 2000 - 2007 2008 >

8. HOW I BECAME 3D
…AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)
• X: Size
From Startup to Multinational
and everything in between
• Y: Geography
From Switzerland to Sweden
and New York to Berlin
• Z: Industries
From Life-sciences to Fashion
and Food to Insurances
X
Y
Z

9. HOW I BECAME 3D
…AND WHY I THINK I UNDERSTAND INNOVATION (A BIT…)
• X: Size
From Startup to Multinational
and everything in between
• Y: Geography
From Switzerland to Sweden
and New York to Berlin
• Z: Industries
From Life-sciences to Fashion
and Food to Insurances
X
Y
Z

10. AND MAYBE MOST IMPORTANT
I KNOW THE ABOUT SUCCESS & FAILURE…
Jungle Guides Expedition Members Sherpas

11. Agenda…
Waar ik het in de komende 15’
over wil hebben

12. #SHIFTHAPPENS
THE WORLD IS FLAT THE WORLD IS FAST
#1

13. INNOVATION #BLAHBLAHBLAH
LETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS
#2

14. DO NOT TALK
SHAKEN NOT STIRRED
#3

15. AGENDA
#ShiftHappens01
Innovation ≠ Innovation02
Corporate Schizophrenia is Key03
Let’s share our experiences!

16. The world
is flat
The world
is fast

19. EARTH’S BIGGEST BOOKSTORE
JEFF& BEZOS STARTED AMAZON IN 1994

20. More Moore

23. 2007

25. www.wired.com/2015/04/50-years-moores-law-still-pushes-tech-double

26. MUSIC INDUSTRY
NEWTON GRAVITATION CONSTANT?

27. 30 YEARS OF MUSIC INDUSTRY UPHEAVAL
http://www.huffingtonpost.com/2014/08/22/music-industry-shift-gif_n_5697945.html
1983 201320031993
Vinyl Single
7.1%
CD
0.5%
LP/EP
44.6%
Cassette
47.8%
Vinyl Single
0.5%
CD
64.8%
LP/EP
0.1%
Cassette
29.0%
Cassette Single
3.0%
Music Video
2.1%
CD Single
0.5% Vinyl Single
0.2%
CD
95.5%
Cassette
1.7%Music Video
2.3%
CD Single
0.2%
DVD Audio
0.1%
LP/EP
0.2%
CD
30.4%
Synchronization
2.7%
Download
Music Video
0.2%
Download Album
17.6%
Ringtones &
Ringbacks
1.4%
SoundExchange
Distributions
8.4%
Music Video
1.5%
LP/EP
0.3%
Paid Subscriptions
9.0%
On-Demand Streaming
2.9%
Kiosk
0.1%
Download Single
22.4%

28. http://en.wikipedia.org/wiki/Rita_Gunther_McGrath

29. The world
is flat
The world
is fast

30. You may hate gravity,
but gravity doesn't care.
Clayton Christensen,
Harvard Professor & Author

31. AGENDA
#ShiftHappens01
Innovation ≠ Innovation02
Corporate Schizophrenia is Key03
Let’s share our experiences!

32. No one has to change.
Survival is optional.
Edward Deming
(1900–1999) American statistician,
professor, author, lecturer, and consultant

33. WHEN DISCUSSING INNOVATION
LETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS

34. In exponential times,
if you improve
your performance
incrementally
you fall behind
exponentially.
Curt Carlson,
CEO SRI International

35. http://iliketowastemytime.com/2012/08/08/deepwater-horizons-final-hours-7-pics

36. https://en.wikipedia.org/wiki/Unicorn

37. SINCE A BILLION IS THE NEW MILLION
UNICORNS ARE THE LATEST BREED OF STARTUPS

38. WITH THEIR OWN HIERARCHY OF VALUATIONS
AND VERY OFTEN SHADY BUSINESS MODELS

39. Back to topic...

41. INVESTMENTS IN UNICORNS ARE IRRELEVANT
MICROSOFT’S 5X RoI ON ITS FACEBOOK INVESTMENT
http://whoownsfacebook.com/

42. STARTUPS ≠ SME ≠ CORPORATES
THE GAME IS COMPLETELY DIFFERENT
REVENUE
TIME
THE
VALLEY
OF DEATH

43. 3 NON-EXCLUSIVE TARGETS WITH INDIVIDUAL JOURNEYS
ARE WE AIMING FOR ONE TARGET ALONE OR
SEVERAL AT THE SAME TIME?
Aim to radically change
your business with
considerable top- and
bottom-line impact.
The path if you do not
do anything.
“You might hate gravity
but gravity doesn’t care.”
3
2
Aim to linearly grow
your business by x% p.a.
1
Aim to keep your
current level of operation.

44. ICONIC INNOVATORS
DIMENSION INCREMENTAL - RADICAL
DISCLAIMER
Please note that all of the above mentioned companies have an innovation
track-record in all types of innovation. Somehow they have ended up being
equaled to one of the specific types.

45. ICONIC INNOVATIONS
DIMENSION ATOMS – BITS & BYTES
DISCLAIMER
Please note that all of the above mentioned companies have an innovation
track-record in all types of innovation. Somehow they have ended up being
equaled to one of the specific types.

46. INNOVATION MATRIX
BOTTOM-LINE: INNOVATION ≠ INNOVATION
© 2015, Vujàdé Ltd.
1 https://hbr.org/2004/04/the-ambidextrous-organization
VUJÀDÉ’S
INNOVATION
MATRIX
Hardware
(Atoms)
Services
(Flesh & Sweat)
Software
(Bits & Bytes)
Discontinuous1
(Disruptive, Radical)
Architectural1
Incremental1

47. IN OTHER WORDS YOU NEED TO BE LIKE THE RED QUEEN
BE ALL OVER THE BOARD AND RUN TWICE AS FAST

48. AGENDA
#ShiftHappens01
Innovation ≠ Innovation02
Corporate Schizophrenia is Key03
Let’s share our experiences!

49. AMBIDEXTROUS
ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L
R

50. Source: Mercedes Benz

51. AMBIDEXTROUS
ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L
R
those focused on
exploiting existing
capabilities for profit!
exploring new
opportunities for
growth.!

52. ACCORDING TO SCHUMPETER AND CHRISTENSEN
COMPANIES TEND TO HAVE TWO LEFT HANDS
L
L

53. Source: Mercedes Benz

54. AMBIDEXTERITY IS LOGICAL IN THEORY
BUT ALMOST SCHIZOPHRENIC IN REALITY

55. An anecdote and
Some examples…

57. AMBIDEXTROUS
ABLE TO USE THE RIGHT AND LEFT HANDS EQUALLY WELL
L
R
those focused on
exploiting existing
capabilities for profit!
exploring new
opportunities for
growth.!

58. SUCCESS BECAUSE OF AMBIDEXTROUSNESS
THREE EXAMPLES

59. TRADITIONAL THINKING
STAGE GATE

60. NEW THINKING
DESIGN THINKING

61. VUJÀDÉ’S THINKING
SHAKEN NOT STIRRED

62. AGENDA
#ShiftHappens01
Innovation ≠ Innovation02
Corporate Schizophrenia is Key03
Let’s share our experiences!

63. #SHIFTHAPPENS
THE WORLD IS FLAT THE WORLD IS FAST
#1

64. INNOVATION #BLAHBLAHBLAH
LETS ASSURE WE DO NOT COMPARE APPLES WITH PEARS
#2

65. DO NOT TALK
SHAKEN NOT STIRRED
#3

66. Pictures: CC Vujàdé

67. Vujàdé Ltd. – Consulting I Training I Co-Creation
Subergstrasse 13 I CH-3257 Grossaffoltern I Switzerland
+41 79 308 37 93 I contact@vujade.com I www.vujade.com
CONTACT
THANK YOU