SlideShare uma empresa Scribd logo
1 de 38
Mad Max i Digitalni Darvin
Nova pravila biznisa u doba društvenih medija
Mel Gibson u Mad Max
Tom Hardy u Mad Max: Fury Road (2014)
Bonus u Mad Max: Fury Road :)
Vladimir Vulić
Ekonomski fakultet Podgorica, asistent
@vulicvladimir
www.vanja.me
Digitalizuj.Me, suosnivač
Sa liste 500 najvećih kompanija
u SAD u 1999. godini,
skoro 50%
nije bilo na listi u 2009. godini!
Sa liste 25 najvećih kompanija na svijetu u 1999,
čak 17
nije bilo na listi u 2009. godini!
6 od 10
najvećih bankrotstava u istoriji se desilo od 2008!
2010. 2013.
Nokia $58mlrd $7,2mlrd
BlackBerry $40mlrd $4,7mlrd
“Nostalgija nije poslovni model.”
John Naughton
istraživač na Cambridgeu i technološki novinar
Od 1980. do 2005. godine velike kompanije
NISU stvorile
nijedno (neto) novo radno mjesto!
Svih 40 miliona novih radna mjesta
stvorila su preduzeća
mlađa od 5 godina!
“Ne opstaju
ni najsnažnije,
ni najinteligentnije vrste,
već one koje se najbrže
prilagođavaju
promjenama.”
Charles Darwin, tvorac teorije evolucije
“Današnje kompanije koriste poslovne
procese iz 21. vijeka i menadžment
procese iz 20. vijeka koji su zasnovani na
menadžment principima iz 19. vijeka.”
Gary Hamel, menadžment mislilac
Što se dešava kad nastupi
“digitalni darvinizam”?
“Doba u kojem se društvo i tehnologija
mijenjaju brže nego sposobnost većine
preduzeća da se prilagodi.”- Brian Solis, analitičar dr. medija
”Two men enter, one man leaves!”
”Tomorrow’s profitability depends
on today’s evolvability.”
Gary Hamel, menadžment mislilac
Milijardu dolara za tri dana!
X
Tri osobine svake organizacije
1. Svrha (razlog postojanja)
2. Organizaciona struktura
3. Organizacioni proces
Svrha
“Who will cry when you die?”
“Cilj biznisa je da stvori kupca.”
Peter Drucker, filozof menadžmenta
“Ako kažem mojim Facebook prijateljima o vašem
proizvodu, to je zbog toga što volim moje prijatelje,
a ne zbog toga što volim vaše proizvode.”
Mike Arauz, konsultant
“Naši potrošači će pričati
o našem brendu moćnije nego
što bismo mi to ikada mogli!”
Josef Tripodi
zamjenik izvršnog direktora
The Coca-Cola Company
“Plemena” Seth Godin
“Cilj biznisa u današnje vrijeme je da
stvori kupca koji će stvoriti kupca.”
Organizaciona
piramida
Raspon kontrole
Raspon kontrole u Googleu je 60!
“C&C” - Naredba i kontrola
“T&T” - Povjerenje i mjerenje
“No door policy” u Zappos.com
Decentralizacijom
i autonomijom do
profita!
“Da bi bili izgrađeni da
trajete, morate biti
projektovani
da se mijenjate.”
Jim Collins
Menadžment mislilac
Mad Max i Digitalni Darvin - Nova pravila biznisa u doba drustvenih medija

Mais conteúdo relacionado

Destaque

Lenguaje programacion y base de datos para ppoyecto
Lenguaje programacion y base de datos para ppoyectoLenguaje programacion y base de datos para ppoyecto
Lenguaje programacion y base de datos para ppoyectocun(pakito)
 
ประวัติส่วนตัว1
ประวัติส่วนตัว1ประวัติส่วนตัว1
ประวัติส่วนตัว1kaittisak wonmala
 
Relação dos professores cursistas
Relação dos professores cursistasRelação dos professores cursistas
Relação dos professores cursistasmclp
 
3. lista 3 de exercícios 15 02-12
3. lista 3 de exercícios 15 02-123. lista 3 de exercícios 15 02-12
3. lista 3 de exercícios 15 02-12Marcos Júnior
 
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden Euro
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden EuroZahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden Euro
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden EuroTWT
 
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014Vladimir Vulic
 
CV Andrea Amatori-New per Linkedin_27.04.2016_EN
CV Andrea Amatori-New per Linkedin_27.04.2016_ENCV Andrea Amatori-New per Linkedin_27.04.2016_EN
CV Andrea Amatori-New per Linkedin_27.04.2016_ENAndrea Amatori
 
Društvene mreže danas činjenice i fenomeni
Društvene mreže danas   činjenice i fenomeniDruštvene mreže danas   činjenice i fenomeni
Društvene mreže danas činjenice i fenomenivandocommunication
 
Rewriting the Rules of Management for the Facebook Generation
Rewriting the Rules of Management for the Facebook GenerationRewriting the Rules of Management for the Facebook Generation
Rewriting the Rules of Management for the Facebook GenerationVladimir Vulic
 
Concurso de desenho mibe 2015
Concurso de desenho mibe  2015Concurso de desenho mibe  2015
Concurso de desenho mibe 2015Sandra Pratas
 
Content Marketing - The Case of Coca-Cola Bloggers Network Adria
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaContent Marketing - The Case of Coca-Cola Bloggers Network Adria
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaVladimir Vulic
 
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...Vladimir Vulic
 
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016Vladimir Vulic
 

Destaque (15)

Lenguaje programacion y base de datos para ppoyecto
Lenguaje programacion y base de datos para ppoyectoLenguaje programacion y base de datos para ppoyecto
Lenguaje programacion y base de datos para ppoyecto
 
ประวัติส่วนตัว1
ประวัติส่วนตัว1ประวัติส่วนตัว1
ประวัติส่วนตัว1
 
Un Solo Weon
Un Solo WeonUn Solo Weon
Un Solo Weon
 
Relação dos professores cursistas
Relação dos professores cursistasRelação dos professores cursistas
Relação dos professores cursistas
 
Slide
SlideSlide
Slide
 
3. lista 3 de exercícios 15 02-12
3. lista 3 de exercícios 15 02-123. lista 3 de exercícios 15 02-12
3. lista 3 de exercícios 15 02-12
 
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden Euro
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden EuroZahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden Euro
Zahl des Tages: Exportvolumen im eCommerce steigt auf 96 Milliarden Euro
 
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014
The Great Transformation - 33 Top Quotes from Global Peter Drucker Forum 2014
 
CV Andrea Amatori-New per Linkedin_27.04.2016_EN
CV Andrea Amatori-New per Linkedin_27.04.2016_ENCV Andrea Amatori-New per Linkedin_27.04.2016_EN
CV Andrea Amatori-New per Linkedin_27.04.2016_EN
 
Društvene mreže danas činjenice i fenomeni
Društvene mreže danas   činjenice i fenomeniDruštvene mreže danas   činjenice i fenomeni
Društvene mreže danas činjenice i fenomeni
 
Rewriting the Rules of Management for the Facebook Generation
Rewriting the Rules of Management for the Facebook GenerationRewriting the Rules of Management for the Facebook Generation
Rewriting the Rules of Management for the Facebook Generation
 
Concurso de desenho mibe 2015
Concurso de desenho mibe  2015Concurso de desenho mibe  2015
Concurso de desenho mibe 2015
 
Content Marketing - The Case of Coca-Cola Bloggers Network Adria
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaContent Marketing - The Case of Coca-Cola Bloggers Network Adria
Content Marketing - The Case of Coca-Cola Bloggers Network Adria
 
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...
Organizaciona transformacija - Kako drustveni mediji razgradjuju korporativnu...
 
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016
The Entrepreneurial Society - 33 Top Quotes from Global Peter Drucker Forum 2016
 

Mais de Vladimir Vulic

Huawei Digital Transformation of Industries Summit - Top 11 Quotes
Huawei Digital Transformation of Industries Summit - Top 11 QuotesHuawei Digital Transformation of Industries Summit - Top 11 Quotes
Huawei Digital Transformation of Industries Summit - Top 11 QuotesVladimir Vulic
 
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...Vladimir Vulic
 
10 lekcija za liderstvo - Aleksandar Saša Đorđević
10 lekcija za liderstvo - Aleksandar Saša Đorđević10 lekcija za liderstvo - Aleksandar Saša Đorđević
10 lekcija za liderstvo - Aleksandar Saša ĐorđevićVladimir Vulic
 
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...Vladimir Vulic
 
4 vazna pitanja prije nego sto pocnete biznis
4 vazna pitanja prije nego sto pocnete biznis4 vazna pitanja prije nego sto pocnete biznis
4 vazna pitanja prije nego sto pocnete biznisVladimir Vulic
 
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...Vladimir Vulic
 
Delivering Customer Experience Excellence
Delivering Customer Experience ExcellenceDelivering Customer Experience Excellence
Delivering Customer Experience ExcellenceVladimir Vulic
 
Digital Darwin meets Mad Max - Managing in the Social Media Era
Digital Darwin meets Mad Max - Managing in the Social Media EraDigital Darwin meets Mad Max - Managing in the Social Media Era
Digital Darwin meets Mad Max - Managing in the Social Media EraVladimir Vulic
 
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...Digital Darwin and the Health Care Industry - The New Rules in the Social Me...
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...Vladimir Vulic
 

Mais de Vladimir Vulic (9)

Huawei Digital Transformation of Industries Summit - Top 11 Quotes
Huawei Digital Transformation of Industries Summit - Top 11 QuotesHuawei Digital Transformation of Industries Summit - Top 11 Quotes
Huawei Digital Transformation of Industries Summit - Top 11 Quotes
 
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...
Growth & Inclusive Prosperity - 44 Top Quotes from Global Peter Drucker Forum...
 
10 lekcija za liderstvo - Aleksandar Saša Đorđević
10 lekcija za liderstvo - Aleksandar Saša Đorđević10 lekcija za liderstvo - Aleksandar Saša Đorđević
10 lekcija za liderstvo - Aleksandar Saša Đorđević
 
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...
Claiming our Humanity - Managing in the Digital Age. 33 Top Quotes from Globa...
 
4 vazna pitanja prije nego sto pocnete biznis
4 vazna pitanja prije nego sto pocnete biznis4 vazna pitanja prije nego sto pocnete biznis
4 vazna pitanja prije nego sto pocnete biznis
 
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...
Feel Like Being a Hero? Help the Balkans Recover From a Catastrophic Natural ...
 
Delivering Customer Experience Excellence
Delivering Customer Experience ExcellenceDelivering Customer Experience Excellence
Delivering Customer Experience Excellence
 
Digital Darwin meets Mad Max - Managing in the Social Media Era
Digital Darwin meets Mad Max - Managing in the Social Media EraDigital Darwin meets Mad Max - Managing in the Social Media Era
Digital Darwin meets Mad Max - Managing in the Social Media Era
 
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...Digital Darwin and the Health Care Industry - The New Rules in the Social Me...
Digital Darwin and the Health Care Industry - The New Rules in the Social Me...
 

Mad Max i Digitalni Darvin - Nova pravila biznisa u doba drustvenih medija