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GoSquared
James Gill
CEO, GoSquared
Utkarsh Rai
Growth Marketer,
VWO
10 Steps To Double Your Website
Conversions With Live Chat
Ask Questions on Twitter
#Ask VWO
vwo.com |GoSquared
Buying process
Selling process
How live chat can help
Intro
vwo.com |GoSquared
VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat
VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat
1,000+ paying customers
50% off for three months
($150 value)
😮
gosquared.com/join/vwo
vwo.com |GoSquared
The buying
process is broken
vwo.com |GoSquared
Marketing sites today
are a mess.
vwo.com |GoSquared
VWO Webinar: 10 Steps To Double Your Website Conversions With Live Chat
58%
B2B buyers decide based on experience.
Gartner
vwo.com |GoSquared
Buyers don’t want to be
interrupted.
vwo.com |GoSquared
We’ve already decided this isn’t
the way we like to communicate.
vwo.com |GoSquared
vwo.com |GoSquared
vwo.com |GoSquared
Buyers want information NOW.
vwo.com |GoSquared
8Seconds to convince a visitor
before they leave your website.
GoSquared data
vwo.com |GoSquared
This is your competition
vwo.com |GoSquared
The selling
process is broken
(Also)
vwo.com |GoSquared
The typical sales funnel…
vwo.com |GoSquared
1. Get visitors to site
2. Get visitors fill in a dumb lead form
3. Lead details get sent to a sales person
4. Sales person has to qualify, prioritise
5. Sales process begins with a cold conversation
6. Sales person: 😐 Buyer: 😐😴
vwo.com |GoSquared
vwo.com |GoSquared
Live Chat is your
secret sales weapon
vwo.com |GoSquared
vwo.com |GoSquared
vwo.com |GoSquared
1. Less friction for buyers
2. Sales teams waste less time qualifying
3. Qualify and prioritise earlier in journey
4. Insights to sell from a warm start
5. Modern, friendly experience
vwo.com |GoSquared
Tips + Tricks
10
to close more deals with live chat
vwo.com |GoSquared
It’s not email
😎
1 / 10
Be quick, less formal, use images, emoji, GIFs 🎉
vwo.com |GoSquared
Be proactive
👋
2 / 10
Don’t just hope visitors will chat with you.
vwo.com |GoSquared
Automatically prompt visitors with the
right message at the right time.
vwo.com |GoSquared
Manually reach out to visitors with
potential to convert.
Be helpful
🙋
3 / 10
Engage and help. Helping is the best selling.
vwo.com |GoSquared
Be contextual
🤝
4 / 10
Understand behaviour. E.g. blog visit vs pricing
page visit – very different situations.
vwo.com |GoSquared
Speak their language
)*+
5 / 10
English may not be first language. Live Translate.
vwo.com |GoSquared
Be fast
🐆
6 / 10
100x more likely to contact lead if <5 mins.
vwo.com |GoSquared
Start small
🐭
7 / 10
Common objection. One page, grow from there.
vwo.com |GoSquared
Nail your process
📝
8 / 10
Have a rota. Saved Replies. Build culture.
vwo.com |GoSquared
Know when to transition
📲
9 / 10
To phone / email. Connect to other systems to
avoid losing context. Handovers are potential for
breakdown in communication.
vwo.com |GoSquared
Be yourself, have fun
😅
10 / 10
You’re doing it wrong if it feels like hard work.
vwo.com |GoSquared
GoSquared
vwo.com |GoSquared
50% off for three months
($150 value)
😮
gosquared.com/join/vwo
vwo.com |GoSquared
james@gosquared.com
@JamesJGill
vwo.com |GoSquared
@JamesJGill
Q&A
Thank You

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