With the official deadline of GDPR (that is, May 25, 2018) just around the corner, businesses now want to ensure that they have taken all the requisite measures to uphold the data privacy rights of their customers.
As marketing is one business function that has been considerably affected, we’re organizing a live webinar to help marketers work toward becoming GDPR-compliant.
KEY TAKE AWAYS
1. Understanding the key requirements of GDPR from a marketing perspective
2. Learning about on-ground changes marketers need to make as part of becoming compliant
3. Implementing the steps and measures required for in-house GDPR compliance
Unlocking Passive Income: The Power of Affiliate Marketing
Gearing up for GDPR with VWO and HubSpot
1. Gearing up for GDPR
David Fallarme
Head of Marketing, HubSpot SEA & India
Anmol Oberoi
Marketing Manager, VWO
Actionable Tips for Marketers
Sandeep Singh
Head of Program Management, VWO
19. VWO’s In House Cookie Consent
THE IMPACT OF GDPR ON MARKETERS
Trigger VWO’s GTM
setup [Fire necessary
Tags only]
Clear Browser
Cookies
Opt - out
VWO’s Cookie Consent Manager
[Shown to a new visitor]
- Display Cookie by type
- Ability to opt in
- Clearly explain use case of
each cookie
Opt - in
Consent/Preference
Stored in GTM
Relevant Cookies
Generated
20. Marketing Tips
THE IMPACT OF GDPR ON MARKETERS
- Events
- Use QR Codes to capture consent
- Consent
- Have a clear electronic record with time stamp for consent
- Data
- Do away with nice to have things when collecting data/information
- Organize Events?
- Avoid sharing delegate lists, unless they consent to hearing from people
22. Security and Compliance as a Program
Top Management
[CEO, CTO, CFO, COO]
Corp. Security and Compliance Committee (CSCC)
[Head: CEO]
[DPO, Head of Program Management, Functional Heads]
Marketing
[Lead: Anmol]
[Team]
[Consent Management,
Preference Manager,
Policies and Procedures]
Product & Eng
[Lead: Head of Product]
[Team]
[Product Changes (Data
Subject Rights), Policies
and Procedures]
Sales
[Lead: Head of Sales]
[Team]
[Tools Changes, Policies
and Procedures]
Admin & IT
[Lead: Head of Admin&IT]
[Team]
[Information Security,
Physical Security, Policies
and Procedures]
….
CSC Execution Teams
Program Goals
● GDPR Compliance
● Certifications: BS 10012, ISO
27001
● Definition and Execution of
Security and Compliance
Roadmap
● Establish Ongoing Process,
Personnel and Tools for
Security and Compliance
23. How We Did It
Act [Ongoing Cadence]
Address Gaps from Audits, Tweak Security
and Compliance Roadmap
Check [Ongoing Cadence]
Periodic Internal and External Audits
Plan [2 months]
Stakeholder Awareness, GDPR Gap
Analysis, Data Inventory, Company Policies,
Implementation Plan, Establish CSCC and
Compliance Program
Do [5 months]
Website Changes, Product Changes, DPO
Appointment, Departmental Procedures for
Data Subject Rights, Customer Facing
Policies, Internal Awareness Program
Act Do
Plan
Check
26. In a Nutshell...
THE IMPACT OF GDPR ON MARKETERS
Tangible certifications add
weight to your GDPR readiness03
● BS 10012
● ISO 27001
● They don’t guarantee readiness though
Culture of ‘Privacy by Default
and by Design’02
● Stakeholder buy-in is key
● Internal policies, procedures, awareness, and training
for real change
Don’t treat GDPR as a one off
project01
● GDPR should be a project within ongoing Security
and Compliance Program
● If you don’t have a Security and Compliance Program
yet, it is high time you start one!
● GDPR impact goes far beyond just Marketing team