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Gearing up for GDPR with VWO and HubSpot

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With the official deadline of GDPR (that is, May 25, 2018) just around the corner, businesses now want to ensure that they have taken all the requisite measures to uphold the data privacy rights of their customers.

As marketing is one business function that has been considerably affected, we’re organizing a live webinar to help marketers work toward becoming GDPR-compliant.

KEY TAKE AWAYS
1. Understanding the key requirements of GDPR from a marketing perspective
2. Learning about on-ground changes marketers need to make as part of becoming compliant
3. Implementing the steps and measures required for in-house GDPR compliance

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Gearing up for GDPR with VWO and HubSpot

  1. 1. Gearing up for GDPR David Fallarme Head of Marketing, HubSpot SEA & India Anmol Oberoi Marketing Manager, VWO Actionable Tips for Marketers Sandeep Singh Head of Program Management, VWO
  2. 2. Ask Questions on Twitter #AskVWO
  3. 3. Today’s Agenda - An Overview - Data statistics - GDPR in Practice - Quick Tips for Marketers - GDPR as a Program
  4. 4. SOME STATS
  5. 5. 59% consumers would ask a company to delete their records DID YOU KNOW
  6. 6. Do you belong to the 64% DID YOU KNOW
  7. 7. Is it time to focus on SEO? DID YOU KNOW
  8. 8. Is it time to focus on SEO? DID YOU KNOW
  9. 9. GDPR IN PRACTICE
  10. 10. Introduction to GDPR DID YOU KNOW
  11. 11. Data Protection Principles DID YOU KNOW
  12. 12. Data Subject Rights DID YOU KNOW
  13. 13. Consent THE IMPACT OF GDPR ON MARKETERS How VWO captures consent on its digital properties
  14. 14. Consent Management - Hubspot THE IMPACT OF GDPR ON MARKETERS Consent Stored for each user as Yes/No
  15. 15. Preference Manager THE IMPACT OF GDPR ON MARKETERS Preference Manager built using Hubspot’s preference capabilities
  16. 16. Withdraw Consent THE IMPACT OF GDPR ON MARKETERS Ability to withdraw consent
  17. 17. Preference Management - Hubspot Backend THE IMPACT OF GDPR ON MARKETERS
  18. 18. Cookie Consent THE IMPACT OF GDPR ON MARKETERS
  19. 19. VWO’s In House Cookie Consent THE IMPACT OF GDPR ON MARKETERS Trigger VWO’s GTM setup [Fire necessary Tags only] Clear Browser Cookies Opt - out VWO’s Cookie Consent Manager [Shown to a new visitor] - Display Cookie by type - Ability to opt in - Clearly explain use case of each cookie Opt - in Consent/Preference Stored in GTM Relevant Cookies Generated
  20. 20. Marketing Tips THE IMPACT OF GDPR ON MARKETERS - Events - Use QR Codes to capture consent - Consent - Have a clear electronic record with time stamp for consent - Data - Do away with nice to have things when collecting data/information - Organize Events? - Avoid sharing delegate lists, unless they consent to hearing from people
  21. 21. GDPR: Lessons from the Trenches of Program Management Act Do Plan Check
  22. 22. Security and Compliance as a Program Top Management [CEO, CTO, CFO, COO] Corp. Security and Compliance Committee (CSCC) [Head: CEO] [DPO, Head of Program Management, Functional Heads] Marketing [Lead: Anmol] [Team] [Consent Management, Preference Manager, Policies and Procedures] Product & Eng [Lead: Head of Product] [Team] [Product Changes (Data Subject Rights), Policies and Procedures] Sales [Lead: Head of Sales] [Team] [Tools Changes, Policies and Procedures] Admin & IT [Lead: Head of Admin&IT] [Team] [Information Security, Physical Security, Policies and Procedures] …. CSC Execution Teams Program Goals ● GDPR Compliance ● Certifications: BS 10012, ISO 27001 ● Definition and Execution of Security and Compliance Roadmap ● Establish Ongoing Process, Personnel and Tools for Security and Compliance
  23. 23. How We Did It Act [Ongoing Cadence] Address Gaps from Audits, Tweak Security and Compliance Roadmap Check [Ongoing Cadence] Periodic Internal and External Audits Plan [2 months] Stakeholder Awareness, GDPR Gap Analysis, Data Inventory, Company Policies, Implementation Plan, Establish CSCC and Compliance Program Do [5 months] Website Changes, Product Changes, DPO Appointment, Departmental Procedures for Data Subject Rights, Customer Facing Policies, Internal Awareness Program Act Do Plan Check
  24. 24. The Most Important and Difficult Bit: Culture
  25. 25. In a Nutshell... THE IMPACT OF GDPR ON MARKETERS Tangible certifications add weight to your GDPR readiness03 ● BS 10012 ● ISO 27001 ● They don’t guarantee readiness though Culture of ‘Privacy by Default and by Design’02 ● Stakeholder buy-in is key ● Internal policies, procedures, awareness, and training for real change Don’t treat GDPR as a one off project01 ● GDPR should be a project within ongoing Security and Compliance Program ● If you don’t have a Security and Compliance Program yet, it is high time you start one! ● GDPR impact goes far beyond just Marketing team
  26. 26. Thank You! Q&A
  • cwil

    Aug. 30, 2018
  • hong4edu

    May. 1, 2018
  • sahilm1990

    May. 1, 2018
  • sahilm1990

    May. 1, 2018

With the official deadline of GDPR (that is, May 25, 2018) just around the corner, businesses now want to ensure that they have taken all the requisite measures to uphold the data privacy rights of their customers. As marketing is one business function that has been considerably affected, we’re organizing a live webinar to help marketers work toward becoming GDPR-compliant. KEY TAKE AWAYS 1. Understanding the key requirements of GDPR from a marketing perspective 2. Learning about on-ground changes marketers need to make as part of becoming compliant 3. Implementing the steps and measures required for in-house GDPR compliance

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