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Table	of	Contents
It	means	keeping	an	eye	on
emerging	content	trends	and
networks	that	are	cutting	through
the	growing	noise	and	clutter.
stands	out.
Content	that	is	co-created	with
customers	that	share	values	and
interests	with	the	brand	is
powerful,	sustaina...
Create	an	active	marketplace	for
your	products	by	building	your
own	social	media	followings	and
email	lists	and	becoming	a...
Create	quality	content	that	helps
your	audience	solve	a	problem.
Write	content	that	makes	a
difference	for	them	and	be
con...
If	you	can	produce	content	that
has	your	competitors	saying
"we	don't	have	that	kind	of
time	or	money!"	you've	found	a
way...
Take	a	complicated	idea	and
present	it	in	a	clear	way.	The
value	of	visual	media	is	to	make
it	easier	to	understand	what
y...
My	strategy	for	next	year	is	to
(a)	create	even	more	content
and	(b)	repurpose	/	pay	to
promote	the	best	performers
like	c...
As	long	as	we	continue	letting
the	audience	participate	in
shaping	the	content,	I	don't
think	there	will	be	fatigue.
You	can	cut	through	the	noise	if
you're	adding	value	not	more
noise.	Write	better	content	than
anyone	else.	If	you're	not,...
Lock	into	your	audience's	needs
and	consistently	delivering
content	that	educates,	entertains
and	inspires	them.
Tweak	your	content	publishing
frequency	and	content	according
to	how	your	fans	engage	with
your	visual	content.
Content	strategy	is	an	iterative
process.	It	can	and	should	be
reviewed	at	least	biannually,
preferably	quarterly.
Search	for	high-quality	topics	that
directly	impact	your	customer
base	in	a	meaningful	way	like
solving	a	problem	or	dispu...
Build	a	solid	base	of	trusted
connections!	Your	fans	will	never
get	bored	of	your	content	if	you
continue	to	create	qualit...
As	long	as	you're	consistently
creating	quality	content	that	meets
your	readers'	needs	and	distributing
through	the	right	...
The	future	of	search	is	about
aligning	visitor	intent	with
semantics.	Go	beyond	the
phrase	and	cover	your	topic
more	broad...
Create	content	that	stands	out,	that
has	a	purpose	and	a	goal,	that	meets
the	needs	of	your	audience,	and	as
Seth	Godin	sa...
Create	content	that	stands	out,	that
has	a	purpose	and	a	goal,	that	meets
the	needs	of	your	audience,	and	as
Seth	Godin	sa...
You	future	proof	your	content	by
building	content	relationships
and	using	content	as	a	means	to
guide	the	customer	journey...
The	best	strategy	for	future	proofing
is	to	plan	content	reviews	and	build	it
into	your	schedule.	You	may	need	to
review	y...
Test,	re-test,	evolve,	and	drive	a
truck	through	content	that
creates	conversation.	Add	value,
and	always	be	listening	and...
Focus	on	developing	content	that
consumers	will	continue	to	want	in
the	future.	Understand	the
emerging	trends	and	write	c...
When	you	focus	on	adding	value	to
your	customers,	value	that's
separate	and	distinct	from	what	you
sell,	then	you	will	alw...
Shed	the	publish	and	pray
mentality	and	truly	converge
the	channels	of	content
promotion.
Repurpose	only	high-performing
content,	and	avoid	relying	on
recycled	content;	always	focus	on
generating	new	and	relevant...
Repurpose	only	high-performing
content,	and	avoid	relying	on
recycled	content;	always	focus	on
generating	new	and	relevant...
A	content	strategy	built	around
problems	people	have	and
questions	they	are	asking,	will
never	grow	old	and	fatigued.
Simply	focus	on	consistently
creating	and	sharing	really
good	content.	Mastery	will
always	matter	and	percolates
to	the	to...
Figure	out	what	your	particular
audience	wants	to	hear,	and	play
to	your	strengths	–	whether
that’s	expertise	or	entertain...
Having	a	documented	content
strategy	is	the	only	way	to	ensure
that	you	are	not	only	consistently
producing	high	quality	c...
Engage	your	ecosystem	as	part	of
content	creation:	Include	quotes
and	data	from	your	industry's
thought	leaders	and	share	...
Create	content	that	focuses	on
long-tail	keywords,	is	shared	into
the	vein	of	existing	crowdcultures,
and	is	part	of	a	con...
Be	the	resource	other
people	look	up	to.	That
means	taking	the	pains	that
others	will	not.
Produce	a	great	e-book	or	white
paper	that	can	bring	in	new
subscribers	and	also	serve	as
the	foundation	for	new	pieces.
You	can	stand	out	by	telling
stories,	sharing	examples	or
using	relatable	analogies.	These
are	almost	impossible	to	copy.
Ask	yourself	how	you	can	help
educate	and	entertain	your
customers	around	the	topics	near
and	dear	to	them.
Provide	higher	quality	content	that
is	more	refined,	less	general,	and
more	focused	on	a	particular	topic
area,	industry	o...
By	using	purpose	as	a	compass
point	for	revealing	compelling
content	ideas,	you	will	be	able	to
tap	into	something	that	yo...
My	advice	is	to	do	something	a
little	bit	off	the	wall.	Of	course,
the	content	must	be	valuable.	If
you	can	make	it	fun	an...
Consider	not	only	what	readers	are
interested	in	today	but	also	what
they	will	want	to	know	tomorrow.
Quality	content	targ...
Just	be	authentic	and	don't	be
afraid	to	drill	very	deep	into	a	niche
area	of	expertise.	Anyone	with
passion,	commitment	a...
Think	big.	And	I	don't	mean
necessarily	think	more	content.
Think	better	content.	Make	the
future	bright.	Plan	ambitiously...
The	best	content	informs	the
audience	to	help	them	make
better	decisions	in	their	lives.
Create	Stand-Out
Visual	Content
43 Expert Tips for Future Proofing Your Content Strategy
43 Expert Tips for Future Proofing Your Content Strategy
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43 Expert Tips for Future Proofing Your Content Strategy

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Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.

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43 Expert Tips for Future Proofing Your Content Strategy

  1. 1. Table of Contents
  2. 2. It means keeping an eye on emerging content trends and networks that are cutting through the growing noise and clutter.
  3. 3. stands out. Content that is co-created with customers that share values and interests with the brand is powerful, sustainable and
  4. 4. Create an active marketplace for your products by building your own social media followings and email lists and becoming a leader in your niche.
  5. 5. Create quality content that helps your audience solve a problem. Write content that makes a difference for them and be consistent.
  6. 6. If you can produce content that has your competitors saying "we don't have that kind of time or money!" you've found a way to stand out.
  7. 7. Take a complicated idea and present it in a clear way. The value of visual media is to make it easier to understand what you're communicating.
  8. 8. My strategy for next year is to (a) create even more content and (b) repurpose / pay to promote the best performers like crazy.
  9. 9. As long as we continue letting the audience participate in shaping the content, I don't think there will be fatigue.
  10. 10. You can cut through the noise if you're adding value not more noise. Write better content than anyone else. If you're not, then you can't stand out!
  11. 11. Lock into your audience's needs and consistently delivering content that educates, entertains and inspires them.
  12. 12. Tweak your content publishing frequency and content according to how your fans engage with your visual content.
  13. 13. Content strategy is an iterative process. It can and should be reviewed at least biannually, preferably quarterly.
  14. 14. Search for high-quality topics that directly impact your customer base in a meaningful way like solving a problem or disputing a common myth.
  15. 15. Build a solid base of trusted connections! Your fans will never get bored of your content if you continue to create quality stuff.
  16. 16. As long as you're consistently creating quality content that meets your readers' needs and distributing through the right channels, your audience will be able to find it and consume it.
  17. 17. The future of search is about aligning visitor intent with semantics. Go beyond the phrase and cover your topic more broadly.
  18. 18. Create content that stands out, that has a purpose and a goal, that meets the needs of your audience, and as Seth Godin says, 'they will beat a path to your door.'
  19. 19. Create content that stands out, that has a purpose and a goal, that meets the needs of your audience, and as Seth Godin says, "they will beat a path to your door".
  20. 20. You future proof your content by building content relationships and using content as a means to guide the customer journey at every stage.
  21. 21. The best strategy for future proofing is to plan content reviews and build it into your schedule. You may need to review your content every year just to make sure it still makes sense.
  22. 22. Test, re-test, evolve, and drive a truck through content that creates conversation. Add value, and always be listening and paying attention.
  23. 23. Focus on developing content that consumers will continue to want in the future. Understand the emerging trends and write content that leverages these trends.
  24. 24. When you focus on adding value to your customers, value that's separate and distinct from what you sell, then you will always be relevant and necessary to them.
  25. 25. Shed the publish and pray mentality and truly converge the channels of content promotion.
  26. 26. Repurpose only high-performing content, and avoid relying on recycled content; always focus on generating new and relevant collateral.
  27. 27. Repurpose only high-performing content, and avoid relying on recycled content; always focus on generating new and relevant collateral.
  28. 28. A content strategy built around problems people have and questions they are asking, will never grow old and fatigued.
  29. 29. Simply focus on consistently creating and sharing really good content. Mastery will always matter and percolates to the top.
  30. 30. Figure out what your particular audience wants to hear, and play to your strengths – whether that’s expertise or entertainment.
  31. 31. Having a documented content strategy is the only way to ensure that you are not only consistently producing high quality content.
  32. 32. Engage your ecosystem as part of content creation: Include quotes and data from your industry's thought leaders and share your content with other publications.
  33. 33. Create content that focuses on long-tail keywords, is shared into the vein of existing crowdcultures, and is part of a content calendar that is always two months ahead.
  34. 34. Be the resource other people look up to. That means taking the pains that others will not.
  35. 35. Produce a great e-book or white paper that can bring in new subscribers and also serve as the foundation for new pieces.
  36. 36. You can stand out by telling stories, sharing examples or using relatable analogies. These are almost impossible to copy.
  37. 37. Ask yourself how you can help educate and entertain your customers around the topics near and dear to them.
  38. 38. Provide higher quality content that is more refined, less general, and more focused on a particular topic area, industry or space, such as a group within a group.
  39. 39. By using purpose as a compass point for revealing compelling content ideas, you will be able to tap into something that you can claim as uniquely yours.
  40. 40. My advice is to do something a little bit off the wall. Of course, the content must be valuable. If you can make it fun and valuable, all the better.
  41. 41. Consider not only what readers are interested in today but also what they will want to know tomorrow. Quality content targets people and actions, not clicks and algorithms.
  42. 42. Just be authentic and don't be afraid to drill very deep into a niche area of expertise. Anyone with passion, commitment and a unique point of view can build a global audience.
  43. 43. Think big. And I don't mean necessarily think more content. Think better content. Make the future bright. Plan ambitiously about what content can do your business at scale.
  44. 44. The best content informs the audience to help them make better decisions in their lives.
  45. 45. Create Stand-Out Visual Content
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Top content marketers and social media influencers provide their best advice and insights on how to future proof your content strategy against content shock and content fatigue.

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