This is the presentation from a webinar hosted by Supertasker and Viraltag on August 13. Learn time saving hacks that will help you grow your brand using content.
1. Time Saving Hacks for
Growing Your Small Business
August 13, 2015
Presented By SuperTasker & ViralTag
2. Agenda
Time Saving Hacks for Growing Your SMB
1. Connecting Content to Your Business Goals
2. Content Creation
3. Content Curation
4. Content Management
5. Q&A
3. What Are You Trying To Achieve?
Time Saving Hacks for Growing Your SMB
● What are your business objectives?
● Set a specific strategy
● Choose metrics based on objective
4. Why Content Helps Growth
Time Saving Hacks for Growing Your SMB
● Visual content drives more engagement
● Content helps you get discovered
● Authenticity creates loyalty
6. 1. Create Your Own Content
● Website/Blog
● Social Media
● Email Newsletters
Time Saving Hacks for Growing Your SMB
7. Website/Blog
● Website is Your Home Base on The Web
● Update Images and Content
● Add a Blog to Your Site/HomePage
● Adding Social Feeds to your Site
Time Saving Hacks for Growing Your SMB
8. Social Media
● Reuse Your Blog/Website Content
● Updating Your Events Calendar
● Create Relevant Images based on Memes
● Plan Your Posts
● Not Enough Time? Outsource.
Time Saving Hacks for Growing Your SMB
9. Email Newsletters
● Exclusive Content
● Design Good Looking Newsletters
● Test Your Subject Lines
● Plan Your Posts
● Custom Newsletter Design
Time Saving Hacks for Growing Your SMB
10. 2. Curating Content
Time Saving Hacks for Growing Your SMB
● Curate to complement
● Study your audience
● Use apps to find what works
11. 2. Curating Content
Time Saving Hacks for Growing Your SMB
● Set up a discovery process
● Choose sources
● Follow influencers
● Brand becomes a tastemaker
12. 3. Managing Content
Time Saving Hacks for Growing Your SMB
● Build content into team workflows
● Centralize content sources
● Place limits on your time
● Weekly check in on key metrics