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Time Saving Hacks for
Growing Your Small Business
August 13, 2015
Presented By SuperTasker & ViralTag
Agenda
Time Saving Hacks for Growing Your SMB
1. Connecting Content to Your Business Goals
2. Content Creation
3. Content Curation
4. Content Management
5. Q&A
What Are You Trying To Achieve?
Time Saving Hacks for Growing Your SMB
● What are your business objectives?
● Set a specific strategy
● Choose metrics based on objective
Why Content Helps Growth
Time Saving Hacks for Growing Your SMB
● Visual content drives more engagement
● Content helps you get discovered
● Authenticity creates loyalty
3 Steps of
Content Creation
1. Create Your Own Content
● Website/Blog
● Social Media
● Email Newsletters
Time Saving Hacks for Growing Your SMB
Website/Blog
● Website is Your Home Base on The Web
● Update Images and Content
● Add a Blog to Your Site/HomePage
● Adding Social Feeds to your Site
Time Saving Hacks for Growing Your SMB
Social Media
● Reuse Your Blog/Website Content
● Updating Your Events Calendar
● Create Relevant Images based on Memes
● Plan Your Posts
● Not Enough Time? Outsource.
Time Saving Hacks for Growing Your SMB
Email Newsletters
● Exclusive Content
● Design Good Looking Newsletters
● Test Your Subject Lines
● Plan Your Posts
● Custom Newsletter Design
Time Saving Hacks for Growing Your SMB
2. Curating Content
Time Saving Hacks for Growing Your SMB
● Curate to complement
● Study your audience
● Use apps to find what works
2. Curating Content
Time Saving Hacks for Growing Your SMB
● Set up a discovery process
● Choose sources
● Follow influencers
● Brand becomes a tastemaker
3. Managing Content
Time Saving Hacks for Growing Your SMB
● Build content into team workflows
● Centralize content sources
● Place limits on your time
● Weekly check in on key metrics

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Time Saving Hacks for Growing Your Small Business

  • 1. Time Saving Hacks for Growing Your Small Business August 13, 2015 Presented By SuperTasker & ViralTag
  • 2. Agenda Time Saving Hacks for Growing Your SMB 1. Connecting Content to Your Business Goals 2. Content Creation 3. Content Curation 4. Content Management 5. Q&A
  • 3. What Are You Trying To Achieve? Time Saving Hacks for Growing Your SMB ● What are your business objectives? ● Set a specific strategy ● Choose metrics based on objective
  • 4. Why Content Helps Growth Time Saving Hacks for Growing Your SMB ● Visual content drives more engagement ● Content helps you get discovered ● Authenticity creates loyalty
  • 6. 1. Create Your Own Content ● Website/Blog ● Social Media ● Email Newsletters Time Saving Hacks for Growing Your SMB
  • 7. Website/Blog ● Website is Your Home Base on The Web ● Update Images and Content ● Add a Blog to Your Site/HomePage ● Adding Social Feeds to your Site Time Saving Hacks for Growing Your SMB
  • 8. Social Media ● Reuse Your Blog/Website Content ● Updating Your Events Calendar ● Create Relevant Images based on Memes ● Plan Your Posts ● Not Enough Time? Outsource. Time Saving Hacks for Growing Your SMB
  • 9. Email Newsletters ● Exclusive Content ● Design Good Looking Newsletters ● Test Your Subject Lines ● Plan Your Posts ● Custom Newsletter Design Time Saving Hacks for Growing Your SMB
  • 10. 2. Curating Content Time Saving Hacks for Growing Your SMB ● Curate to complement ● Study your audience ● Use apps to find what works
  • 11. 2. Curating Content Time Saving Hacks for Growing Your SMB ● Set up a discovery process ● Choose sources ● Follow influencers ● Brand becomes a tastemaker
  • 12. 3. Managing Content Time Saving Hacks for Growing Your SMB ● Build content into team workflows ● Centralize content sources ● Place limits on your time ● Weekly check in on key metrics