The document discusses tips for early stage startup growth. It recommends establishing a high tempo testing process where the team runs weekly experiments. It also recommends implementing a "Growth Machine" process involving brainstorming, prioritizing, testing, implementing, analyzing and systematizing growth ideas. Five specific growth levers are also highlighted: focusing on the top-level KPI, talking to every new user, building growth from the bottom up, establishing a sense of urgency, and building growth into the product.
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Quantitative Model
Translating data into a future-looking model
Storytelling
Bringing it all to life
Data Analysis
Understanding the meaning of data
User Psychology
Understanding human behaviour and choices
Source: reforge.com
Principles
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In high tempo testing, your whole team commit to run
a specific amount of experiments on a weekly basis.
High tempo testing
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Growth Machine
6. Systemize
(Productization + Playbooks)
1. Brainstorm
(Backlog)
2. Prioritize
(Backlog + Pipeline)
3. Test
(Experiment Doc)
4. Implement
(Execute like crazy)
5. Analyze
(Experiment Doc)
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Talk to every single user that signs up.
No, you don’t need a sophisticated onboarding email flow.
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4 #MyQuoteIsNotEnough
Treat every month as a sprint ending
the last day of the month at 00:00.
The next one starts next day in the morning.