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Early Stage Growth
—STARTUPGROWTH—
—SAVVASZORTIKIS—
bit.ly/earlystagetips
Sa vva s
Zo rt ikis
Growth Marketer
Product Guy
Scandinavian Design
medium.com/@SavvasZortikis
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
So, what is the problem?
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Weak principles, no process, little experience.
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Quantitative Model
Translating data into a future-looking model
Storytelling
Bringing it all to life
Data Analysis
Understanding the meaning of data
User Psychology
Understanding human behaviour and choices
Source: reforge.com
Principles
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
High tempo testing + Growth Machine + Execution
Process
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@SavvasZortikis
Early Stage Growth
Viral Loops
In high tempo testing, your whole team commit to run
a specific amount of experiments on a weekly basis.
High tempo testing
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Growth Machine
6. Systemize
(Productization + Playbooks)
1. Brainstorm
(Backlog)
2. Prioritize
(Backlog + Pipeline)
3. Test
(Experiment Doc)
4. Implement
(Execute like crazy)
5. Analyze
(Experiment Doc)
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Experiment backlog
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Get results, not excuses.
Execution
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@SavvasZortikis
Early Stage Growth
Viral Loops
5 growth levers for early stage startups.
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@SavvasZortikis
Early Stage Growth
Viral Loops
Every team member should focus on
your top-level KPI.
1
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@SavvasZortikis
Early Stage Growth
Viral Loops
1#MyQuoteIsNotEnough
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@SavvasZortikis
Early Stage Growth
Viral Loops
Talk to every single user that signs up.
No, you don’t need a sophisticated onboarding email flow.
2
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@SavvasZortikis
Early Stage Growth
Viral Loops
2 #MyQuoteIsNotEnough
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Don’t just shoot for a growth rate.
Build your growth bottom up instead.
3
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@SavvasZortikis
Early Stage Growth
Viral Loops
3 #MyQuoteIsNotEnough
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@SavvasZortikis
Early Stage Growth
Viral Loops
Sense of urgency.
4
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@SavvasZortikis
Early Stage Growth
Viral Loops
4 #MyQuoteIsNotEnough
Treat every month as a sprint ending
the last day of the month at 00:00.
The next one starts next day in the morning.
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
Build growth in your product.
Not outside.
5
Made with by
@SavvasZortikis
Early Stage Growth
Viral Loops
5 #MyQuoteIsNotEnough
Source: thefoodiepatootie.com
Say hello! 😀
bit.ly/earlystagetips
slideshare
medium.com/@savvvaszortikis
entrepreneurship, startup marketing, life lessons

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How to drive growth to your early stage startup