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Mobile Me: Programming for Wearables

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Mobile media are here.
The future is how you use them.

Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.

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Mobile Me: Programming for Wearables

  1. 1. PROGRAMMING FOR WEARABLES (Pssst… it’s really about the Apple Watch) @ToTheVictor, RJI Fellow
  2. 2. Academic fellow Donald W. Reynolds Journalism Institute Media partnerships, Product, Education, Evangelize Director Media Innovation — Banjo CNN veteran: editorial + technology Digital news ‘nerd’
  3. 3. WHO AMONG US?
  4. 4. HANDS- FREE ALWAYS-ON DEVELOPMENT PLATFORM ATTENTION -GETTING ENVIRONMENT -AWARE CONNECTED • Voice / gesture control • Low-power consumption • Instant wake • Background working / sensing • GPS • Accelerometer • Compass • Camera • Microphone • Other sensors • Wi-Fi • 3G / 4G / LTE • Bluetooth • NFC • Less-distracting when receiving alerts / reminders / messages • 3rd party apps • API partners • Accessories KEY ATTRIBUTES OF WEARABLE TECH PRODUCTS SOURCE: KPCB - Internet Trends Report
  5. 5. Smart wearables projected to generate $37B by 2020 Smartwatches | Smart wristbands | Smart glasses | Smart garments | Smart jewelry Global market not yet mature | major traction: North America & Europe Source: TechSci Research Report “Global Smart Wearable Market Forecast & Opportunities, 2020” Smartwatch expected to be leading wearables category Apple Watch will account for 68% of 2015 smartwatch shipments Business Insider “Wearables Report” Tractica market intelligence report Aug. 2015
  6. 6. Source: Forbes Tech | May 2015 But, within five years, this ratio is set to drop to around 20 to 1; with an estimated 101 million smartwatch shipments taking place by 2020. The ratio of smartphone shipments, compared to smartwatch ones, currently sits at around 500 to 1. Small-fry indeed.
  7. 7. Future of News: Timeline of the Connected Generation BBC News Labs, January 2015 BBC News Labs predicts by 2018, wearable tech will become part of standard equipment issued to its reporters
  8. 8. GLANCEJOURNALISM “IT WILL BECOME VERY ADDICTIVE” Smartphone users now glance at their mobile devices more than 100 times a day, and with the smartwatch that could become 300 or 500 times. Currently there is only limited experience with news on smartwatches — but now smart news orgs and apps are preparing for the possible widespread adoption of Apple Watch. http://meta.watch/blogs/news/15725509-the-power-of-glance-and-ambient-info THERISEOF
  9. 9. The average user now picks up their mobile phone more than 1,500 times/week •Average user first reaches for their phone at 7:31 a.m. •Daily average time spent using: 3 hours 16 mins. •221 tasks each day (compared to 140 via desktop/laptops) http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html
  10. 10. FROM NOVELTY TO NECESSITY FORM FACTOR SET UP BATTERY LIFE BUGS UI/ SCREEN SIZE NEWS GATHERING APP ECOSYSTEM SIRI BEYOND NOTIFICATIONS STORY STRUCTURE MEDIA INTEGRATION 11 areas that must be addressed before the AW can be considered core essential for newsrooms
  11. 11. SMARTPHONES FOR REPORTING *Research topics, sources *Communicate/collab *Camera | video + photo *Audio gathering/edit *Publish to CMS *Produce multimedia *Transmit content *Translation tool *Live streaming *Post social media *Curate web content *Gather/share notes *Mapping *Sensory data
  12. 12. WHY THE WATCH IS LESS ABOUT TODAY, AND MORE ABOUT TOMORROW iPHONE VERSION 1 January 2007 No third party support (App store) Poor camera (2MP) No front facing camera No copy & paste No Office support No Outlook Exchange email Limited memory (8GB) Small screen size (3.5 inches) Limited talk time Limited phone carriers
  13. 13. Programming Challenges The obvious: tiny screen Rethinking story structure Going beyond notifications Seamless experiences not native Push/pulling from legacy mediums Audience interactivity limited
  14. 14. NY TIMES FLIPBOARD BBC NEWS WASHINGTON POST The Times has developed a new form of storytelling to help readers catch up in seconds. Through its one-sentence stories, crafted especially for the small screen of Apple Watch, users are able to get the news at a glance across many sections from the Times along with photography and short, bulleted summaries. Flipboard algorithmically chooses the top 10 stories based on the top 10 topics a user follows on Flipboard, and then present these dynamically on the Apple Watch. The latest version brings optional compact layout that allows users to view more stories per screen, summaries of stories, headlines and breaking news alerts. Users can personalize the app menu to suit specific interests. “Big Story, Small Screen” design allows users to quickly browse the day’s big story via a customized format highlighting the top story through bold images and brief text, giving readers a way to catch up on the news in six scrolls.
  15. 15. Source: WatchAware.com
  16. 16. Dark Sky for iOS $3.99
  17. 17. WHAT WE ARE DOING @ articles, blogs, workshops ANALYSIS COLLABORATION INNOVATION RJI capstone students competition, playbook, reports
  18. 18. Introducing: Chris, Samantha and Lauren
  19. 19. Millennial survey of more than 500 college students Majority of wearable tech owners rarely consume news on devices Wearable experiences most interested in: texting, music 97% respondents exposed to Apple Watch advertising, most have never used Source: RJI Fall 2015 capstone student project on wearables/smartwatches Follow upcoming survey releases: RJIonline.org
  20. 20. PUTTING THE APPLE WATCH TO THE TEST RJI student journalist team is covering real world news events: iPhone vs. Watch
  21. 21. ‘ESSENTIAL TECH’ TEST Can I survive my day without? No smartphone:
  22. 22. A FEW SMALL PREDICTIONS Prices come down, avail goes up: explosive growth Apple Watch 2 next fall: new features, applications News/media outlets begin to create unique wearable apps Most effective user experiences will be ones integrating with broader media ecosystems
  23. 23. @tothevictor tinyurl.com/mobileme-wearables AllTheNewsThatFitsYourWrist.Tumblr.com
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Mobile media are here. The future is how you use them. Learn the best mobile media practices for informing, discussing and solving. Come to Mobile Me & You at the University of Nebraska-Lincoln College of Journalism and Mass Communications, Oct. 28-30.

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