Presented at the Launch Scale Conference in 2015 Channels Covered Instagram YouTube Vine

1. The 2 5
Top Social Media Tips
for 2 0 1 5
Instagram, Vine, SnapChat,
and YouTube

2. 2 >>
MAKING A LIVING AS AN
INFLUENCER
2 >>

3. 3 >>
INFLUENCER PROFILES
King Bach
@kingbach
13.5 million followers
Up to $1,000,000 per post
Zach King
@zachking
13.5 million followers
$70,000 per post
$3.3
Million
a Year
$4
Million
a Year $350,000
a Year
$1.23
Million a
Year
EvanTubeHD
476,000 followers
Jason Nash
1.9 million followers

4. 4 >>
The 25 TIPS to WIN
At Social
4 >>

5. Tip #1: Engage your audience with
Automation
5 >>
•Increase engagement of
Instagram Photos
Goal
•Instagram
Channel
•Download WordSwag
Tip

6. Tip #2: Use HashTags in comments to
drive engagement, not the description
6 >>
•Increase followers and
engagement
Goal
•Instagram
Channel
•Using hashtags in your
comments allows you to
create more hashtags than
the description limits
•HashTags will drive up
engagement for your post
Tip

7. Tip #3: Use Social Analytics to optimize
time of day for posting
7 >>
•Increase engagement
Goal
•Multi-Channel
Channel
•Once you have a large
community, start posting
throughout the week to
find the right day and time
that drives the most
engagement
Tip

8. Tip #4: Link Zapier to Instagram to
create engaging content
8 >>
•Increase Followers and
Drive Engagement
Goal
•Instagram
Channel
•Link Zapier apps to
Instagram account
•This helps with Discovering
content to post and
posting content across
different social channel
Tip

9. Tip #5: Posting Framework for Social
9 >>
•Increase Followers and
Drive Engagement
Goal
•Multi-Channel
Channel
•Don’t be Fake
•Don’t be Complicated
•Follow your Culture
Tip

10. Tip #6: Use your SnapChat Logo,
everywhere!
10 >>
•Increase Followers
Goal
•Snapchat
Channel
•Copy your custom
SnapChat logo and share
the photo across all your
social media sites
Tip

11. Tip #7: Link IFTT to YouTube to increase
reach
11 >>
•Increase Engagement
Goal
•YouTube
Channel
•Connect
liked/commented videos to
your social networks
•Share videos that you
upload/create
•Encourage your
community to follow your
viewing habits and content
Tip

12. Tip #8: Top Tips for your YouTube
Channel
12 >>
•Increase Engagement and
Subscribers
Goal
•YouTube
Channel
•Brand Channel
•Customize Thumbnails
•Use Annotations and Links
•Test Title and Subject
•Use Call to Action
Tip

13. Tip #9: CRM Your Audience: Capture
13 >>
•Engage Audience via Email
/ SMS and other channels
Goal
•Instagram, Vine, Snapchat,
Youtube
Channel
• Provide giveaways and
content to entice your
audience to engage with
you
• Setup roadblocks to
capture email/SMS info
Tip
Jason’s only way to
communicate with his
audience is through the Silo

14. Tip #10: Email Newsletter: Engage
14 >>
•Drive Traffic to Videos/Posts
via Email Newsletter
Goal
•Instagram, Vine, Snapchat,
Youtube, Email
Channel
• Use the Emails that
captured with the
giveaway to segment
your audience
• Engagement rates are
~50%+
Tip

15. Tip #11: Use Location for Hyper
Engagement
15 >>
•Capitalize on Events /
Location Based
Opportunities
Goal
•Instagram, Vine, Snapchat,
Youtube, Email
Channel
• Match Location with High-
Engagement Hashtags
• Capture engagement
with local audience
Tip

16. Tip #12: Demographic Targeting
16 >>
•Engage a specific
demographic audience
Goal
•Instagram, Vine, Snapchat,
Youtube
Channel
• Always check your
influencers demographic
data
• Align influencers and
audience with outcome
and goals
Tip

17. Tip #13: Shareable Gifs
17 >>
•Bite size piece of content
which has the potential to
go viral
Goal
•Multi-channel
Channel
• https://gifs.com/
• Youtube’s Gif Creator
Tip

18. Tip #14: Buy Paid Video Media
18 >>
•Drive traffic to posts/videos
via like-minded media
Goal
•Youtube, Vine
Channel
• Buy Paid Media from
Google Adwords for
Video
• Group by audience and
likeminded demographics
Tip

19. Tip #15: Build a Re-Vine Team
19 >>
•Drive traffic to your Vines
Goal
•Vine
Channel
• Build a team with
collaborators; leverage
your friend’s audiences
• Develop economies of
scale with team members
that revine your best
posts!
• Increase engagement 60-
80% more per post vs
stand alone posts
Tip

20. Tip #16: Grow Audience Cross Platform
•Grow your audience on a
smaller social network
Goal
•Multichannel
Channel
• Do Follow for Follow
sweepstakes
• Engage and Grow at the
same time
Tip

21. Tip #17: Make Revenue
•Make money from your
audience
Goal
•Multichannel
Channel
• Look at the MCN’s out
there and see if you
would like to join one
Tip

22. Tip 18: Use filters to make your photos
beautiful
22 >>
•Instagram
Goal
•Multi-channel
Channel
•Warm tones such as red
and yellow can elicit
feelings of arousal and
cheerfulness
•Mayfair, Rise,
Valencia, Hefe, and
Nashville are great!
Tip
Source: Why we filter our photos @yahoolabs

23. Tip 19: Use Hashtags to drive more views
23 >>
•Allow loyalists to discover
your content through
content areas they love
Goal
•Instagram
Channel
•Use TagsForLikes to
generate popular hashtags
in seconds.
• More hashtags = more
chances of your content
being discovered.
Tip

24. Tip 20: Explore and Follow Popular
Content to gain Loops
24 >>
•Get more followers and
loops on your Vines
Goal
•Vine
Channel
•Use Vine’s explore feature
to find popular and
trending content and
people.
•Follow those people and
comment on their posts.
Tip

25. Tip 21: Create magical Vine Videos
25 >>
•Seamlessly edited video
Goal
•Vine
Channel
•Use iMovie to edit Vine
videos and then use Vine’s
editing software to refine
your video further.
Tip

26. Tip 22: Unlock the color white on Snapchat
26 >>
•Secret colors  better
engagement
Goal
•Snapchat
Channel
•If you want to access an
additional color palette,
which many users are
unaware about, including
the colors white and black,
drag your finger down from
the slider, across the
bottom, and back up.
Tip

27. Tip 23: Cross promote with Snapchatters
27 >>
•Gain more followers
Goal
•Snapchat
Channel
•Find popular Snapchatters
to give you “shoutouts” or
“tag” you in their Snaps to
drive more followers to your
account.
Tip

28. Tip 24: Create a Youtube traffic jam
28 >>
•A/B Test titles and photos
Goal
•Youtube
Channel
•Run a small Google
Adsense or FB ad
campaign that tests
different titles and photos -
AdEspresso
•See which content gets
the highest CTR and
leverage that when you
upload your videos
Tip

29. Tip 25: Embedded videos increase reach
29 >>
•Gain more views of your
videos
Goal
•Youtube
Channel
•Embeded Youtube videos
on content sites help drive
new users, more shares,
and more views
•Virool will let you buy self
service ad buys to drive
views
Tip

30. Thank You
• presentation: http://captiv8.io/scale
• email: scale@captiv8.io
• twitter: captiv8labs
• three months using insights with code:
scale2015
30 >>