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Fixing Joomla’s
SEO problem(s)


   thingdigital
   sustainable open source
          anything-digital.com
Anything Digital


Victor Drover (Milwaukee, WI)
   Vali Barbu-Nicusor (Romania)
         Jeff Channell (USA)
     Yannick Gaultier (France)
     Ron van Schaik (Canada)




                                  thingdigital
What is SEO?



               thingdigital
thingdigital
Why is SEO so hard?



                      thingdigital
thingdigital
SEO techniques



                 thingdigital
searchengineland.com/seotable/download-periodic-table-of-seo
                                                               thingdigital
thingdigital
Menus control content
 Main Menu

    ∟ Site Map (Category Blog)

        ∟ Articles (Category Blog)

             ∟ Options (Article)

                                     thingdigital
Joomla URLs
                    Native URL
index.php?option=com_content&id=7&view=blog&Itemid=398


                     SEF URL
         site-map/articles/parameters.html



                                                thingdigital
Joomla URLs

   Every page load
generates a fresh URL


                    thingdigital
sh404SEF is different




                    thingdigital
sh404SEF URLs
     Native URL


      SEF URL


  Store in database

                      thingdigital
native URL request


build SEF URL       check DB for URL


Joomla              sh404SEF

                                 thingdigital
ranking factor dilution

 total importance
                      = importance/URL
# of duplicate URLs




                                    thingdigital
thingdigital
New menu item




                thingdigital
Duplicate URLs

parental:     parameters.html

child:        using-joomla/parameters.html

child of child: site-map/articles/parameters.html




                                              thingdigital
Parameters?




              thingdigital
What would Google do?



                   thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
sh404SEF




           thingdigital
ItemIDs




          thingdigital
One URL to rule them all

 URL 1
 URL 2
 URL 3          Main URL
 ...
 URL X




                           thingdigital
sh404SEF does
NOT create URLs


                  thingdigital
thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
URL Customization




                    thingdigital
Rules for
   URL
generation



             thingdigital
thingdigital
More duplicate URLs in Joomla

sample-data-articles/joomla/options.html
sample-data-articles/joomla/options/page_1.html
sample-data-articles/joomla/options/page_2.html




                                              thingdigital
HTML5 rel attribute




w3schools.com/html5/att_a_rel.asp
                                              thingdigital
rel attributes & Joomla


<a href="URL" rel="next"/>

<a href="URL" rel="prev"/>




                             thingdigital
HTML link types & sh404SEF


 <link rel="next" href="URL" />

 <link rel="prev" href="URL" />




                                  thingdigital
Even more duplicate URLs!
   options/Print.html                       options.pdf




                         options.html




options.html&highlight                  options.html&utm_source...

                                                                     thingdigital
Multi-category directories



                          avengers.html




action/avengers.html   marvel/avengers.html   robert-downey-jr/avengers.html




                                                                               thingdigital
HEAD : rel=”canonical”
             <link rel="canonical" href="http://www.example.com/" />




seomoz.org
                                                                   thingdigital
rel=canonical & sh404SEF




                       thingdigital
rel=canonical & sh404SEF




                           thingdigital
thingdigital
<title>About the Joomla! Project</title>




                                           thingdigital
sh404SEF
sample-data-articles/joomla/options.html




                                           thingdigital
Title and meta editor




                        thingdigital
thingdigital
Fixing Multiple H1 tags

 BEFORE             AFTER

<h1>Heading       <h1>Heading

<h1>Sub-heading   <h2>Sub-heading

<h1>Sub-heading   <h2>Sub-heading




                                    thingdigital
thingdigital
Social Signals




                 thingdigital
Social Signals


{sh404sef_social_buttons}




                            thingdigital
Social Parameters




                    thingdigital
thingdigital
Location, location, location.




                            thingdigital
thingdigital
shURLs




domain.com/sample-data-articles/joomla/options.html
                  domain.com/cw


                                               thingdigital
shURLs vs. 3rd parties

 your-domain.com/agye682
            vs.


      bit.ly/agye682


                           thingdigital
Installation and setup




                         thingdigital
Obtain sh404SEF

Product Page:   anything-digital.com/3w

Purchase, $39: anything-digital.com/9f




                                          thingdigital
Install sh404SEF




                   thingdigital
Configure sh404SEF




                     thingdigital
Extensions
Configuration




                thingdigital
Configure sh404SEF




                     thingdigital
SEO Configuration




                    thingdigital
Configure sh404SEF




                     thingdigital
Social SEO Configuration




                           thingdigital
Enable sh404SEF




                  thingdigital
HTACCESS v. index.php

     sample-data-articles/joomla/options.html


index.php/sample-data-articles/joomla/options.html




                                                thingdigital
Tips




       thingdigital
Tip #1 - module issues




                         thingdigital
Tip #2 - extensions
sh404SEF > sh404SEF Configuration button > By Component tab




                                                          thingdigital
Tip #3 - trial and error
NEVER purge the URLs on a production site




                                            thingdigital
Tip #4 - big site, crap hosting
sh404SEF > sh404SEF Configuration button > Advanced tab




                                                          thingdigital
Tip #5 - aliases
sh404SEF > URL Manager > Edit URL > Aliases tab




                                                  thingdigital
Tip #6 - language bug




                        thingdigital
Tip #7 - Custom 404 page




                       thingdigital
Tip #8 - 404 manager




                       thingdigital
Tip #9 - locating 404 errors


auditmypc.com/free-sitemap-generator.asp




                                      thingdigital
thingdigital
thingdigital
Summary


           Duplicate
      Content Consolidation
          • Itemids (duplicate URLs)
          • Article and page navigation
          • Canonical URLs




                              thingdigital
Links
                           sh404SEF
                  anything-digital.com/3w


                         Periodic Table
searchengineland.com/seotable/download-periodic-table-of-seo


                        This Presentation
                     slidesha.re/N4tJoc


                                                     thingdigital

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