Peter Nguyen Managing Director 2A Nguyen Thi Minh Khai, Da Kao, District 1, HCMC t: + 84 8 6287 1072 f : + 84 8 6287 1073 m: +84 977 550 665 e: peter.nguyen@buzzmetrics.vn

1. Copyright 2010 BuzzInsight. This text is for position only.
Buzzmetrics
Credentials

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How Buzzmetrics works?
Consumers voice opinions
online and post on a social
networks such as blog or board,
facebook, twitter or online
news article
The BuzzMetrics methodology involves crawling social networks such as blogs, forums,
Facebook, Twitter, YouTube etc. to capture consumer opinions into a robust database,
from which data can be analysed to deliver instantaneous market research report to
guide the marketing campaign
• 1,030 forums, 575 blogs, 7,379 Online
News Portals, 12 social networks, 33
Online Retailers and Classifieds
• 230+ millions of discussions in 2013
Category
Level
Discussions
Brand
Discussions
Product
Level
Discussions
www.buzzmetrics.vn

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Buzzmetrics Platforms

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We provide what Marketers need. It is Research, not just Monitoring.
Our customers are large enterprise marketers across to Consumer
Packaged Goods, Consumer Electronics, Telecom, Auto,
Pharmaceutical, Finance and Media industries
www.buzzmetrics.vn
Our Clients

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Our Client Testimonials
Coca Cola uses
Buzzmetrics Brand
Tracking to monitor
Corporate brand
reputation.
Johnson & Johnson uses
Buzzmetrics Category
Research to plan for Digital
Marketing Campaign
Leo Burnett, Samsung and
Buzz Metrics partner to get
the most out of Galaxy Tab
S launch.
Ogilvy and Buzzmetrics
work collaboratively to
develop co-branded
solution for Clients.
Phibious uses Buzzmetrics
Brand Tracking and
Category Research to plan
Clients’ Digital Marketing
Campaigns
Samsung uses
Buzzmetrics Campaign
Tracker Solution to
manages and optimizes
Campaigns and Products
in real-time.
Sprite uses Buzzmetrics
Trend Spotter Solution to
identify Passion Point for
Teens.
Unilever uses Buzzmetrics
Brand Tracking to monitor
Consumer Feedbacks of
its product Portfolio

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We are a team of talented, driven and innovative players who work together to
deliver best-in-class insights to our clients. We are passionate about our Clients and
the possibilities of Social Media in helping brands build brand love
www.buzzmetrics.vn
Our Team

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Need
What do they
talk about
before they
even need the
product
Identity Factors to
consider before
Purchase
Identify Drivers of
Loyalty, Advocacy
Identify Drivers of
Brand Defection
Identify Purchase
Drivers
Identify Bariers to
Purchase
Buzzmetrics Brand Journey Framework
Value of Social Listening lies in detecting the Consumers at every stage of the Brand
Journey

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Buzzmetrics Social Listening allows the Brand to engage with
the Consumers at every single stage of the Brand Life Cycle
Before they need
the product
When they need
the product
When they buy
the Brand
When the Brand
try to reach them
Find out what they
talk about the most
with Trend Study
Know how their
Usage and Attitude
in Category
Research
Know their opinion
about the Brand in
Brand Tracking
See how they
respond to your
Brand message with
Campaign Tracker
Alert/Monitor
negative issues with
Crisis Monitoring
Move them down the Purchase Funnel with Brand Journey

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Ask our Client Service team for a presentation at your
office Now for a demo of our platforms or how
Buzzmetrics helps your business

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Peter Nguyen
Managing Director
WEBM
2A Nguyen Thi Minh Khai, Da Kao, District
1, HCMC
Peter Nguyen
fiickdotcom
Peter Nguyen
t: + 84 8 6287 1072
f : + 84 8 6287 1073
m: +84 977 550 665
e: peter.nguyen@buzzmetrics.vn
Any question please contact