Fashion, technology, and the new online economy are the main characters in this presentation. It focuses on the successful evolution of adolfodominguez.com in its digital expansion, a project spearheaded by Valeria Domínguez, Director of eBusiness and Omnichannel.

1. Beauty & the Beast
Fashion, Technology and the New Online Economy
Valeria Dominguez
eCommerce and Omnichannel Director Adolfo Dominguez
Global eCommerce Summit June 18, 2014 Barcelona

2. Since 1975
2

3. 3

4. 4

5. Flagship
&
Digital flagship
SERRANO Nº 5
5

6. 6

7. Proof of
online success
7

8. 2009 2014
REVENUE GROWTH
8
x19

9. OUT OF 672 STORES
2009 2014
ECOMMERCE RANKING
9
Nº1

10. 2012 2013
EBITDA GROWTH
10
x13,2

11. 11

12. 1.
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13. Management,
American style
2.
13

14. eCommerce team
14

15. Beauty, emotion
and feeling connected
3.
15

16. Photography e olution
2009 2011 2013 2014
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17. Category page e olution
2009
2011
17

18. SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN
Vestido joya
428,00¤
Vestido joya
428,00¤
Vestido espalda
398,00¤
Vestido espalda
398,00¤
Vestido glitter
178,00¤
Vestido griego
484,00¤
Vestido gasa
369,00¤
Vestido gasa
369,00¤
Vestido topos
384,00¤
Vestido topos
384,00¤
Vestido nude
348,00¤
Vestido nude
348,00¤
FREE SHIPPING AND RETURS WHEREVER YOU ARE FREE SHIPPING AND RETURNS WHEREVER YOU ARE
FAVOURITES
CAMPAIGN
VIDEOS
HERITAGE
OUR STORES
DRESSES DRESSES
WOMAN
dresses
jackets & vests
sweaters & cardigans
shirts & tops
tees
trousers & shorts
skirts
shoes
bags
accessories
cocktail
U WOMAN
SHOES
BAGS
ACCESSORIES
COCKTAIL
AD+
KIDS
FAVOURITES
CAMPAIGN
VIDEOS
HERITAGE
OUR STORES
WOMAN
dresses
jackets & vests
sweaters & cardigans
shirts & tops
tees
trousers & shorts
skirts
shoes
bags
accessories
cocktail
U WOMAN
SHOES
BAGS
ACCESSORIES
COCKTAIL
AD+
KIDS
SEARCHWOMAN MAN U WOMAN U MAN SHOES BAGS KIDS CAMPAIGN
2012 2013
18

19. Animal print a-line dress
374 ¤
Gathered gabardine dress
184 ¤
WOMAN
MAN
U WOMAN
U MAN
SHOES
BAGS
ACCESSORIES
COCKTAIL
woman
-colecction
-accessories
u woman
AD+
KIDS
CAMPAIGN
LOOKBOOK
19

20. WOMAN
MAN
U WOMAN
U MAN
SHOES
BAGS
ACCESSORIES
COCKTAIL
woman
-colecction
-accessories
u woman
AD+
KIDS
CAMPAIGN
LOOKBOOK
Gathered side dress
378 ¤
Animal print a-line dress
374 ¤
Crochet-knit dress
232 ¤
Gathered gabardine dress
184 ¤
398 ¤
Greek style silk gown
498 ¤
A-line jewell dress
498 ¤
Ladylike printed dress
168 ¤
20

21. 4.
22

22. Mexico
FLAGSHIP MEXICO, ANATOLE
136 POINTS OF SALE
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23. Make it comfortable
for the client,
not yourself
5.
24

24. Free shipping and returns*
25

25. APP mobile
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26. Make
shopping social
6.
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27. User reviews
FIT GUIDE
YOUR RATING:
Signature: Claudia D (edit)
SUBMIT
Small True size Big
Guidelines
SHARE YOUR OPINION
This dress is so beautiful. The fabric is soft and the cut
and shape make it so comfortable. The length is just right
and the pleating in the back stops it from looking too
frumpy. Can be dressed up or down.
This dress is so beautiful. The fabric is soft and the cut
and shape make it so comfortable. The length is just right
and the pleating in the back stops it from looking too
frumpy. Can be dressed up or down.
VALORACIÓN MEDIA (4.0 out of 5 stars)
Basado en 12 opiniones. El 90% de los usuarios recomienda este producto
I love the colors on this dress and how swishy it is. The
belt honestly actually looks surprisingly cheap, But The
dress is a bit small for me and I’m 5’3’’
JUNE 18, 2014
MY OPINION
CLAUDIA.D
CRISTINA.C
Fit guide
Fit guide
Fit guide
Perfect
Perfect
Small
JUNE 10, 2014
MARCH 25, 2014
EDIT DELETE
I found this opinion usefull: YES: 4
I found this opinion usefull: YES: 1
COSTUMER REVIEWS
By clicking submit, you accept and agree
the Terms and Conditions
SHARE YOUR OPINION
28

28. Wish List
ADD TO BAG
ADD TO WISH LIST
Description Composition Caracteristics
Select size size chart
Color: spearmint
FREE SHIPPING
PLEATED SILK BLOUSE
128 €
100% silk blouse with long sleeves, a crew neck
and a pleated at the front. It fastens with concealed
buttons, and features metallic buttons on the cuffs
and neckline.
item 21953507741
S M L Pleated silk blouse
128 €
Medium-heeled sandals
119 €
Pleated silk blouse
128 €
Pleated silk blouse
128 €
Pleated silk blouse
128 €
Green linen midi dress
128 €
Matte geometric neck
34 €
size: 38
Pleated silk blouse
128 €
Crochet-knit dress
232 €
share:
ADD ALL TO BAG
ADD TO BAG
WISH LIST | My summer dreams
size: 38
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29. The customer is
already omnichanel
7.
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30. 360 shopping experience
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31. Shop online:
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