At Teachable, where we help people create and sell courses, we've found that there is one tested method to create and sell your online course and teach online successfully....so we're sharing it.

1. Your Online Course The Right Way
@TeachableHQ@allisonhaag @ashleyhockney
Create and Sell
How To

2. Hi, we’re the Content Marketing Team at Teachable!
We make it easy for over 5,000 people to create & sell their online course
Allison
Designer
@TeachableHQ
@allisonhaag
Ashley
Writer
@TeachableHQ
@ashleyhockney

3. Knowledge is power

4. Knowledge is power
(You’ve heard that before)

5. That’s because it’s true!

6. We make decisions based on the
knowledge we have

7. Do you want this bike or this bike?

8. What if…
This one has newly replaced components…

9. What if…
This one has newly replaced components… …and this one’s were about to go out?

10. More Knowledge = Better Decisions

11. At Teachable,
we know
knowledge is
unique and
valuable

12. So we built a platform that lets you share your skills and experiences
CREATE A COURSE NOW

13. As a team, we’ve watched
over 12K course launches

14. We have access to
the hard data for
all of our schools

15. We’ve interviewed our top instructors, picked
their brains, solved their support issues

16. We’ve seen what works and what doesn’t

17. And we’ve come to one pretty
incredible conclusion

18. There is 1 tried and true,
tested method for building
& launching your course

19. Of our 5K teachers, the most
successful all use this technique

20. Even if they teach VERY
different things like
watercolor painting,
launching businesses,
or programming

21. And we’re going to share it

22. But, before I get into it…

23. We’re hosting a FREE webinar
where we’ll talk about how
to create & sell your course
the right way REGISTER NOW

24. Ok, back to
those steps…

25. FIND YOUR PROFITABLE COURSE IDEA
STEP 1

26. Some people have no
idea what to teach
?

27. Some people “know”

28. Some people think they’d be
great teachers at everything

29. What are you good at?
Consider this:

30. What are you good at?
Consider this:
What credentials do you have?

31. What are you good at?
Consider this:
What are you passionate about?
What credentials do you have?

32. Then think about how you will provide
a transformation for someone

33. A course is simply a
shortcut to an outcome

34. As long as you provide a transformation,
teach whatever you want! We’ve seen it all…

35. Consider Charlie Hoehn…

36. Consider Charlie Hoehn…
In 3 days Charlie promises to land you your dream job. THAT’s transformation.

37. Next you need to validate &
refine your idea

38. Look at what your audience is saying on:

39. Look at what your audience is saying on:
Discussion boards

40. Look at what your audience is saying on:
Discussion boards
Quora

41. Look at what your audience is saying on:
Discussion boards
Subreddits
Quora

42. `
Look at what your audience is saying on:
Discussion boards
Subreddits
Quora
Google
Trends

43. SET YOUR INCOME GOALS
AND PRICE YOUR COURSE
STEP 2

44. Here’s the secret to making more money…

45. Charge more
Here’s the secret to making more money…

46. Feel guilty over
charging for your
course?

47. Cut it out!

48. We investigated what teachers
can do to increase engagement

49. Price your course
Answer:

50. If your course is
valuable and high in
demand, there is no
reason why you
shouldn’t charge for it

51. You are a limited resource!

52. Goal: $10,000

53. Goal: $10,000
If you charge $10, you’ve got to teach 1,000 students

54. If you charge $50, you’ve only got to teach 200
Goal: $10,000
If you charge $10, you’ve got to teach 1,000 students

55. Students take time and management

56. Fewer students

57. Fewer students
More personalized attention from you
=

58. Happier Students, Happier You
Fewer students
More personalized attention from you
=
=

59. CREATE & RECORD
YOUR COURSE CONTENT
STEP 3

60. The best way to plan out
your course is to write
down a step-by-step guide
for how to do something

61. Each step becomes a module in your course

62. Each step becomes a module in your course
Check out
Mesh’s course

63. With Teachable, you can upload text,
PowerPoint & Keynote presentations,
videos and audio interviews

64. GET YOUR SCHOOL ONLINE
SO IT’S REAL
(NO TECH SKILLS NECESSARY)
STEP 4

65. Find a
course
creation
platform.
It must…

66. Create BEAUTIFUL courses that conveys
trustworthiness and authority without
any technical skills

67. Give me ownership of the course domain name
so I can bring people directly to my website

68. Be mobile responsive

69. Give me total control over my students.
(This is probably the most important point)

70. Some platforms, like Udemy, discount your
course without your knowledge or permission

71. Check out Allison’s
infographic

72. I also want the ability to accept payments on day one

73. Guess what, you can do all of this on
Teachable within 5 minutes and all for FREE
CREATE A COURSE NOW

74. Guess what, you can do all of this on
Teachable within 5 minutes and all for FREE
CREATE A COURSE NOW

75. GET YOUR FIRST 1,000
SUBSCRIBERS & GROW YOUR
INITIAL AUDIENCE
STEP 5

76. Build your email list by giving away something
valuable for “free” in exchange for an email address

77. After you deliver awesome value to someone
with your FREE content, some percentage (we
hope it’s a lot) of those people will want to
actually buy your next product

78. After you deliver awesome value to someone
with your FREE content, some percentage (we
hope it’s a lot) of those people will want to
actually buy your next product
aka. your first
fully launched
course!

79. Ebooks
What to give away…

80. Ebooks
What to give away…
Podcasts

81. Ebooks
What to give away…
Cheat Sheets via Leadpages
Podcasts

82. Ebooks
What to give away…
Membership to a valued community
Cheat Sheets via Leadpages
Podcasts

83. As Gary
Vaynerchuk says,
you’ve got to jab,
jab, jab and then
right hook aka.
give, give give
(content) and then
make the pitch.

84. Let’s look at
Angela Fehr.

85. Let’s look at
Angela Fehr.
She taught watercolor painting
through YouTube and wanted to
start making money from her
massive following

86. Rather than adding advertisers that
would lower the quality of her product,
she mentioned that she had an online
course next to her videos, filtered her
audience from YouTube to her course

87. She now makes
between 2-8K
every month

88. LAUNCH YOUR COURSE
TO YOUR NEW AUDIENCE
STEP 6

89. Ready for
a surprise?

90. Ready for
a surprise?
Sell your course
before you create
all of your content
and everything in your
course is finalized.

91. All you need
to sell your
course is a
well designed
sales page

92. Don’t take our word for it…

93. As Bree Noble said: “I was able to pre-sell my online course (Female Musician
Academy) to 15 people at $290 new students told me that my Fedora school
was so beautiful that they could tell the course was going to be amazing.”

94. With a sales page,you can move aheadwith a tactical emaillaunch strategy

95. Launching will help you…
Gauge demand for your course

96. Launching will help you…
Gauge demand for your course
Get feedback in regards to pricing

97. Gauge demand for your course
Launching will help you…
Hear from your audience
Get feedback in regards to pricing

98. This ultimately helps
you refine your product

99. Sounds like a lot. We got you!

100. Sounds like a lot. We got you!
Here’s a SlideShare-
topping post on creating
a beautiful landing page

101. Sounds like a lot. We got you!
Here’s a SlideShare-
topping post on creating
a beautiful landing page and a detailed
post on email
launch strategy

102. GROW YOUR COURSE BUSINESS
STEP 7

103. Now’s the fun part.

104. It’s time to grow your tribe.

105. You can do this a few ways:
EmailPersonal NetworkJVs/Partnerships
Deal websitesGuest post on blogsWebinars

106. Webinars

107. A webinar is essentially a free live training

108. You can promote
this event to your
list and others, but
the training should
lead up to a
discounted offer for
people who tuned in

109. Mariah Coz
All the pros do this…
Lewis Howes Scot Britton

110. Guest Posts

111. With a guest post or webinar you
provide high-value content for free to
someone else’s following

112. With a guest post or webinar you
provide high-value content for free to
someone else’s following
AND you gain exposure with their
audience and can include a CTA to
your own product

113. Deal Websites

114. There are numerous
deal websites where
you can list your
product

115. Approach
this method
with caution

116. Approach
this method
with caution
It attracts a low
quality user

117. However, these
are customers
you might not
have otherwise

118. Deal websites:
Bits Du Jour Groupon
Stackcommerce The Next Web
Academy
Marketplace

119. Joint Ventures & Partnerships

120. Like a guest blog post, joint ventures
and partnerships allow you to
leverage someone else’s audience

121. Offer affiliate deals to someone
in the same vertical who has an
audience

122. Do this by contacting
an influencer in your
industry and offering
them a percentage of
income for every deal
they bring in

123. Personal Networking

124. Don’t forget to tap your
own personal network

125. Any kind of growth strategy is a way
to take your course to the next level

126. Research tried and true methods,
invent your own or check out our blog
each week for researched posts that
will help you grow your audience

127. If you have more questions…
??

128. Join us for our FREE webinar where
we’ll be going over this topic in detail
COURSE CREATION
WEBINAR
Register Now

129. THANK YOU
for sticking with us!
Share the love!
(click to tweet)

130. Image Credits
Slide 3 (Field Service)
Slide 5 (Cineplex)
Slide 6 (Omvana)
Slide 11 (Tibbr)
Slide 15 (Read the Spirit)
Slide 16 (Scrubs Wikia)
Slide 34 (Inside Out Treats)
Slide 51 (Genius)
Slide 86 (Idealust Life)