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7 BIG FACTS ABOUT
FACT 1: 
The amount of data 
generated in two days is as 
much as all data generated in 
human history before 2003.
Improved use of data 
could generate $3 trillion 
in additional value each year 
in seven industries. 
FACT 2:
The Big Data analytics and 
services industry is worth 
$3 billion and is expected 
to hit $20 billion in the 
next five years. 
FACT 3:
Harnessing Big Data 
could reduce health care 
costs by 8%. 
FACT 4:
The data-driven marketing 
industry was worth 
$156 billion in 2012 and 
created 676,000 jobs. 
FACT 5:
In 1985, it cost $100,000 
to store a gigabyte of data. 
It cost 5 cents in 2013. 
FACT 6:
Data is a resource, much like 
water or energy, and like any 
resource, data does nothing 
on its own. Rather, it is world-changing 
in how it is employed 
in human decision making. 
FACT 7:
FOLLOW US ON FACEBOOK AND 
TWITTER TO LEARN MORE! 
/USCCFoundation 
@USCCFoundation 
Facebook “f” Logo RGB / .eps Facebook “f” Logo RGB / .eps

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7 Big Facts About Data-Driven Innovation

  • 1. 7 BIG FACTS ABOUT
  • 2. FACT 1: The amount of data generated in two days is as much as all data generated in human history before 2003.
  • 3. Improved use of data could generate $3 trillion in additional value each year in seven industries. FACT 2:
  • 4. The Big Data analytics and services industry is worth $3 billion and is expected to hit $20 billion in the next five years. FACT 3:
  • 5. Harnessing Big Data could reduce health care costs by 8%. FACT 4:
  • 6. The data-driven marketing industry was worth $156 billion in 2012 and created 676,000 jobs. FACT 5:
  • 7. In 1985, it cost $100,000 to store a gigabyte of data. It cost 5 cents in 2013. FACT 6:
  • 8. Data is a resource, much like water or energy, and like any resource, data does nothing on its own. Rather, it is world-changing in how it is employed in human decision making. FACT 7:
  • 9. FOLLOW US ON FACEBOOK AND TWITTER TO LEARN MORE! /USCCFoundation @USCCFoundation Facebook “f” Logo RGB / .eps Facebook “f” Logo RGB / .eps