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Comparison of Pfizer, Novartis, Bayer, Genentech and Other Top Pharmaceutical Companies on Facebook in 2015 Q3

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Take a deep dive in to the social media habits of top pharmaceutical companies like Pfizer, Merck, Bayer, Novartis and other top companies. Discover the social media strategies that helped drive engagement and allow them to connect to audiences on Facebook in the third quarter of 2015.

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Comparison of Pfizer, Novartis, Bayer, Genentech and Other Top Pharmaceutical Companies on Facebook in 2015 Q3

  1. 1. Comparison of Pharmaceutical Companies on Facebook in Q3-2015 Jul 01, 2015 – Sept 30, 2015
  2. 2. Top Pharmaceutical Companies on Facebook Q3-2015 In this report we looked at the top 11 pharmaceutical companies on Facebook. Read on to find out how brands like Bayer, Novartis, Novo Nordisk and Pfizer performed.
  3. 3. Key Findings • Among the 11 pharmaceutical companies, Genentech was engaging best with their Fans. • With a growth rate of 11%, Genentech enjoyed the highest Fan Growth Rate among the 11 companies. • Among the 11 pharmaceutical companies, on an average, 25% of content posted by brands was “brand related”. • 1,092 new Posts were written across these 11 ‘brand walls’. That’s an average of 1.1 Posts per day - per wall! • Many companies have a significant minority of fans from countries like Egypt and Bangladesh, suggesting that these are fake fans.
  4. 4. Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  5. 5. Fans Bayer had the largest fan base of 1,258,352 while Genentech showed the highest fan growth of 11.20%. Comparison 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 0K 200K 400K 600K 800K 1,000K 1,200K 1,400K Growth% Number of Fans Medtronic Eli Lilly and Company Boehringer Ingelheim Bayer Pfizer McKesson Corporation Novartis Genentech Merck AstraZeneca US Community Connections Novo Nordisk
  6. 6. Fans - Geography Comparison 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Novartis Medtronic Novo Nordisk Pfizer Merck Bayer Boehringer Ingelheim AstraZeneca US Community Connections Genentech McKesson Corporation Eli Lilly and Company Egypt United States Countries < 2% Pakistan Indonesia Peru Other Countries Algeria Bangladesh India
  7. 7. Conversations Genentech had the highest PTAT of 9.38% as a percentage of its average number of Fans during this time period. Comparison 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 0K 200K 400K 600K 800K 1,000K 1,200K 1,400K Peopletalkingabout(as%ofFans) Average Number of Fans Eli Lilly and Company Medtronic Boehringer Ingelheim Bayer Pfizer McKesson Corporation
  8. 8. Engagement - Posts Pfizer published the greatest number of posts (202). Genentech had the highest average engagement, with a score of 1,000. Comparison 0 50 100 150 200 250 0 200 400 600 800 1000 1200 Medtronic Eli Lilly and… Boehringer… Bayer Pfizer McKesson… Novartis Genentech Merck AstraZeneca… Novo Nordisk Number of Posts Engagement Score Engagement Score Number of Posts
  9. 9. Engagement Breakdown 0 10000 20000 30000 40000 50000 60000 70000 Eli Lilly and Company Medtronic Boehringer Ingelheim Bayer Pfizer Novartis McKesson Corporation Genentech Merck AstraZeneca US Community Connections Novo Nordisk Likes Comments Shares Boehringer Ingelheim received the most number of Likes (63,501), Bayer got the most number of Comments (877) and Bayer had the most number of Shares (5,315). Comparison
  10. 10. Most Engaging Brand Posts Comparison Boehringer Ingelheim Wed, Sep 30 at 2:34 PM EDT IPF is a rare disease and information available about IPF can be confusing. If you are living with .. Engagement Score Likes Comments Shares Sentiment 1,000 18,926 76 359 Positive Boehringer Ingelheim Mon, Sep 7 at 12:00 PM EDT Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi .. Genentech Thu, Sep 3 at 12:17 PM EDT Did you know there are more than 1 million people living with blood cancer? For #BloodCancerAwarenes .. Engagement Score Likes Comments Shares Sentiment 1,000 30,994 159 397 Positive Engagement Score Likes Comments Shares Sentiment 1,000 3,082 40 389 Positive
  11. 11. Most Engaging Brand Posts Comparison Genentech Wed, Jul 29 at 12:43 PM EDT Over the past three decades, more people have been diagnosed with skin cancer than all other cancers .. Engagement Score Likes Comments Shares Sentiment 1,000 3,432 203 1,755 Positive McKesson Corporation Tue, Sep 29 at 1:40 PM EDT Open House in Clear Lake, IA – October 7th, 2015 Register for the event here: http://on.fb.me/1PLQL .. Novo Nordisk Thu, Sep 17 at 4:54 AM EDT What will the world’s state leaders talk about next week when they meet in New York for the United N .. Engagement Score Likes Comments Shares Sentiment 998 292 31 74 Uncategori zed Engagement Score Likes Comments Shares Sentiment 998 13,687 113 33 Positive
  12. 12. Fan Posts 0 20 40 60 80 100 120 140 Medtronic Eli Lilly and Company Boehringer Ingelheim Bayer Pfizer McKesson Corporation Novartis Genentech Merck AstraZeneca US Community Connections Novo Nordisk Number of Fan Posts Novo Nordisk's Facebook Page saw the highest number of Fan posts (132). Comparison
  13. 13. Sentiment Analysis Bayer received the highest percentage of Positive Sentiment (17.00%). Comparison 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Boehringer Ingelheim Bayer Novo Nordisk Negative Neutral Positive
  14. 14. Brand Responses Boehringer Ingelheim responded to the highest percentage of Fan posts (11.00%). Comparison 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 0 500 1000 1500 2000 2500 3000 3500 %ofFanPostsBrandRespondedto Average Response Time (mins) Boehringer Ingelheim Bayer Novo Nordisk
  15. 15. Share Of Voice – Volume of Posts Pfizer published the most with 202 posts, among the brands in "Group 2" Group. Comparison 4% 8% 27% 3%16% 11% 10% 5% 7% 3% 6% Novo Nordisk Merck Pfizer Genentech Boehringer Ingelheim Bayer Eli Lilly and Company AstraZeneca US Community Connections Novartis Medtronic McKesson Corporation
  16. 16. Share Of Voice – Likes Boehringer Ingelheim received the largest volume of Likes (63,501), among the brands in "Group 2" Group. Comparison 12% 2% 8% 3% 31% 31% 2% 1% 4% 1% 5% Novo Nordisk Merck Pfizer Genentech Boehringer Ingelheim Bayer Eli Lilly and Company AstraZeneca US Community Connections Novartis Medtronic McKesson Corporation
  17. 17. Share Of Voice – Comments Bayer received the largest volume of Comments (877), among the brands in "Group 2" Group. Comparison 8% 6% 8% 9% 12% 30% 4% 1% 8% 3% 11% Novo Nordisk Merck Pfizer Genentech Boehringer Ingelheim Bayer Eli Lilly and Company AstraZeneca US Community Connections Novartis Medtronic McKesson Corporation
  18. 18. Share Of Voice – Shares Bayer received the largest volume of Shares (5,315), among the brands in "Group 2" Group. Comparison 5% 5% 16% 13% 11% 30% 4% 1% 9% 2% 4% Novo Nordisk Merck Pfizer Genentech Boehringer Ingelheim Bayer Eli Lilly and Company AstraZeneca US Community Connections Novartis Medtronic McKesson Corporation
  19. 19. Campaign Comparison 0 2 4 6 8 10 12 14 0 200 400 600 800 1000 1200 NO DATA(Medtronic) LGBT Pride Month(Eli… NO DATA(Boehringer… #WorldCancerDay(Bay… #ECC2015(Pfizer) NO DATA(McKesson… #BeautifulMedicine(No… NO DATA(Genentech) #ICAAC 2015(Merck) NO DATA(AstraZeneca… #MeetTheHERO… Number of Posts Engagement Score Engagement Score Number of Posts During this time period, LGBT Pride Month was the most engaging run by Eli Lilly and Company. Novartis published the most (12) in its #BeautifulMedicine campaign. Comparison
  20. 20. Analysis of Bayer Facebook Page Jul 01, 2015 - Sep 30, 2015
  21. 21. Brand Overview Bayer Fans 1,258,352 New Fans 90,786 Fan Growth 7.78% Country Germany Demographics Mostly Older, Female and Attached. Bayer has 90,786 new Likes and an audience base of 1,258,352 fans who are mostly Older, Female and Attached. Bayer
  22. 22. Brand Overview Posts Brand User Engagement Score 182 Total Fan Posts 102 Total Posts 82 Brand Response Rate 0.98% Total Likes 63,455 Average Reply Time 5 hrs, 33 mins Total Comments 877 General Sentiment Neutral Total Shares 5,315 Bayer had 82 new Posts, and their most recent campaign is #WorldCancerDay. Content & Campaigns Most Engaging Content Type NO DATA Most Engaging Campaign Bayer's Perspective on Innovation 2014 Least Engaging Content Type NO DATA Most Recent Campaign #WorldCancerDay Most Prolific Content Type NO DATA Bayer
  23. 23. Fan Growth 1,120,000 1,140,000 1,160,000 1,180,000 1,200,000 1,220,000 1,240,000 1,260,000 1,280,000 1-Jul 8-Jul 15- Jul 22- Jul 29- Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Bayer had a growth rate of 7.78% between Jul 01, 2015 and Sep 30, 2015. Total Fans 1,258,352 New Fans 90,786 Bayer
  24. 24. Engagement 0 100 200 300 400 500 600 700 800 900 1,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep Bayer had an engagement of 182 and the highest engagement was 949. Bayer
  25. 25. Community Analysis Bayer fans are mostly Older, Female and Attached. Bayer fans are largely from Brazil followed by Egypt. Fan Demographics Distribution of Fans Bayer 29% 71% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 100K 200K 300K 400K 500K Brazil Egypt India Mexico Philippines Argentina Peru Colombia Germany
  26. 26. 0 1 2 3 4 5 Bayer posted a total of 82 Posts between Jul 01, 2015 and Sep 30, 2015. Brand Posts Top keywords used in the Posts Frequency world 18 more 17 Bayer 14 disease 11 scientists 10 Bayer
  27. 27. 1% 99% Brand Participation Brand Non Participation 69% 7% 24% Posititve Negative Neutral Brand Posts - Engagement Bayer responded to 1 conversations generated by the 82 Posts they published. Bayer receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Bayer
  28. 28. Most Engaging Brand Posts Bayer Mon, Jul 20 at 9:14 AM EDT Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add mo .. Engagement Score Likes Comments Shares Sentiment 949 15,745 142 504 Positive Wed, Aug 5 at 9:02 AM EDT Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add m .. Fri, Jul 3 at 9:30 AM EDT Stop having a boring life! Did you ever wonder what would happen in your everyday life if you add mo .. Engagement Score Likes Comments Shares Sentiment 923 9,810 176 816 Positive Engagement Score Likes Comments Shares Sentiment 913 8,111 142 866 Positive
  29. 29. 0 20 40 60 80 0 100 200 300 400 500 600 Photos Videos Plain Text Links Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 0 100 200 300 400 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Bayer posts were Photos, and posts with Videos received the highest engagement. Most of Bayer posts were published on Tuesday and posts on Monday received the highest engagement. Brand Post Types Days of the Week Bayer
  30. 30. 0 2 4 6 8 10 12 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Positive Neutral Negative Users posted a total of 102 Posts between Jul 01, 2015 and Sep 30, 2015 on Bayer's wall. User Posts Top keywords used in the Posts Frequency Seeds 9 Bayer CropScience 9 services:Bayer 8 biological crop protection 8 vegetable growers 8 Bayer
  31. 31. 1% 99% Brand Participation Brand Non Participation 17% 2% 81% Posititve Negative Neutral User Posts - Engagement Bayer responded to 1 conversations generated by the 102 Posts fans published. Bayer appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Bayer
  32. 32. Analysis of Pfizer Facebook Page Jul 01, 2015 - Sep 30, 2015
  33. 33. Brand Overview Pfizer Fans 151,193 New Fans 7,259 Fan Growth 5.04% Country Worldwide Demographics Not Available Pfizer has 7,259 new Likes and an audience base of 151,193 fans. Pfizer
  34. 34. Brand Overview Posts Brand User Engagement Score 154 Total Fan Posts 0 Total Posts 202 Brand Response Rate 0% Total Likes 17,169 Average Reply Time 0 sec Total Comments 218 General Sentiment NO User Post For TimePeriod Total Shares 2,785 Pfizer had 202 new Posts, and their most recent campaign is #ECC2015. Content & Campaigns Most Engaging Content Type Brand News Most Engaging Campaign #PsAM15 Least Engaging Content Type Event Most Recent Campaign #ECC2015 Most Prolific Content Type Brand News Pfizer
  35. 35. Fan Growth 140,000 142,000 144,000 146,000 148,000 150,000 152,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Pfizer had a growth rate of 5.04% between Jul 01, 2015 and Sep 30, 2015. Total Fans 151,193 New Fans 7,259 Pfizer
  36. 36. Engagement 0 100 200 300 400 500 600 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep Pfizer had an engagement of 154 and the highest engagement was 499. Pfizer
  37. 37. Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. Pfizer fans are largely from Egypt followed by United States. Fan Demographics Distribution of Fans Pfizer 0% Unknown 0% 50% 100% Unknown 0% 20% 40% 60% 80% 100% Unknown 0K 5K 10K 15K 20K 25K 30K Egypt United States India Brazil Pakistan Mexico Philippines Turkey Algeria Georgia
  38. 38. 0 1 2 3 4 5 6 7 8 Pfizer posted a total of 202 Posts between Jul 01, 2015 and Sep 30, 2015. Brand Posts Top keywords used in the Posts Frequency Pfizer 50 people 28 patients 23 vaccines 17 health 16 Pfizer
  39. 39. 0% 100% Brand Participation Brand Non Participation 40% 9% 51% Posititve Negative Neutral Brand Posts - Engagement Pfizer responded to 0 conversations generated by the 202 Posts they published. Pfizer receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Pfizer
  40. 40. Most Engaging Brand Posts Pfizer Tue, Jul 21 at 2:00 PM EDT “The continued commitment by Pfizer has really helped us in our path to find a cure.” – Tracy Mumfor .. Engagement Score Likes Comments Shares Sentiment 920 1,817 15 151 Positive Thu, Sep 10 at 12:21 PM EDT Duchenne Muscular Dystrophy (DMD) is a rare form of muscular dystrophy that leads to progressively w .. Thu, Sep 3 at 9:08 AM EDT Hospira is now part of Pfizer! Learn more http://on.pfizer.com/1OcdaRY Engagement Score Likes Comments Shares Sentiment 895 370 27 260 Positive Engagement Score Likes Comments Shares Sentiment 887 457 11 249 Positive
  41. 41. 0 20 40 60 80 100 0 50 100 150 200 250 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 10 20 30 40 50 0 50 100 150 200 250 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Pfizer posts were Links, and posts with Videos received the highest engagement. Most of Pfizer posts were published on Thursday and posts on Thursday received the highest engagement. Brand Post Types Days of the Week Pfizer
  42. 42. Content Intel 0 5 10 15 20 25 30 35 0 50 100 150 200 250 300 350 400 Patient Stories Brand News Product/Offering Photos Others Event R&D Contest Question to fans Corporate Social… Facebook App New Drug Discovery Number of Posts Engagement Score Engagement Score Number of Posts Most of Pfizer posts were around 'Brand News', and posts around 'Brand News' received the highest engagement. Pfizer
  43. 43. 0 20 40 60 80 0 50 100 150 200 Healthcare… Fact Others Event Question to fans News Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 100 200 300 400 On Social Media On Sports Others Entertainment Question to fans Festival/Greeti… Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Pfizer Posts about Pharma & Health, Question to fans posts received the highest engagement. In Pfizer Posts about General Happenings, the category Current Affairs received the highest engagement. About Pharma & Health About General Happenings Pfizer
  44. 44. 0 1 2 3 4 0 50 100 150 200 #ECC2015 #HealthyAgingMont h #SickleCellAwareness Month Number of Posts Engagement Score Engagement Score Number of Posts 0 1 2 3 4 0 50 100 150 200 #ECC2015 #HealthyAgingMont h #SickleCellAwareness Month Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Jul 01, 2015 and Sep 30, 2015, #HealthyAgingMonth was the most engaging campaign run by Pfizer. Overall, #HealthyAgingMonth engaged the best out of the recent 3 campaigns run by Pfizer. Jul 01, 2015 - Sep 30, 2015 Entire Campaign Pfizer
  45. 45. Analysis of Boehringer Ingelheim Facebook Page Jul 01, 2015 - Sep 30, 2015
  46. 46. Brand Overview Boehringer Ingelheim Fans 169,839 New Fans 8,609 Fan Growth 5.34% Country Worldwide Demographics Mostly Older, Female and Attached. Boehringer Ingelheim has 8,609 new Likes and an audience base of 169,839 fans who are mostly Older, Female and Attached. Boehringer Ingelheim
  47. 47. Brand Overview Posts Brand User Engagement Score 375 Total Fan Posts 100 Total Posts 120 Brand Response Rate 11.00% Total Likes 63,501 Average Reply Time 1 day, 16 hrs, 40 mins Total Comments 360 General Sentiment Neutral Total Shares 1,900 Boehringer Ingelheim had 120 new Posts. Boehringer Ingelheim
  48. 48. Fan Growth 156,000 158,000 160,000 162,000 164,000 166,000 168,000 170,000 172,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Boehringer Ingelheim had a growth rate of 5.34% between Jul 01, 2015 and Sep 30, 2015. Total Fans 169,839 New Fans 8,609 Boehringer Ingelheim
  49. 49. Engagement 0 200 400 600 800 1,000 1,200 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep Boehringer Ingelheim had an engagement of 375 and the highest engagement was 1000. Boehringer Ingelheim
  50. 50. Community Analysis Boehringer Ingelheim fans are mostly Older, Female and Attached. Boehringer Ingelheim fans are largely from Egypt followed by Philippines. Fan Demographics Distribution of Fans Boehringer Ingelheim 43% 57% male female 0% 10% 20% 30% 40% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 5K 10K 15K 20K 25K 30K Egypt Philippines Pakistan Turkey Bangladesh India United States Germany Afghanistan Bulgaria
  51. 51. 0 1 2 3 4 5 6 7 Boehringer Ingelheim posted a total of 120 Posts between Jul 01, 2015 and Sep 30, 2015. Brand Posts Top keywords used in the Posts Frequency Boehringer Ingelheim 13 COPD 13 asthma 12 risk 11 patients 11 Boehringer Ingelheim
  52. 52. 9% 91% Brand Participation Brand Non Participation 35% 10% 55% Posititve Negative Neutral Brand Posts - Engagement Boehringer Ingelheim responded to 11 conversations generated by the 120 Posts they published. Boehringer Ingelheim receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Boehringer Ingelheim
  53. 53. Most Engaging Brand Posts Boehringer Ingelheim Wed, Sep 30 at 2:34 PM EDT IPF is a rare disease and information available about IPF can be confusing. If you are living with .. Engagement Score Likes Comments Shares Sentiment 1,000 18,926 76 359 Positive Mon, Sep 7 at 12:00 PM EDT Did you know almost two thirds of #LungCancer patients identify daily life challenges as more signi .. Sat, Sep 26 at 5:30 AM EDT Learn more about how the distinctive sound of IPF could help earlier diagnosis. Our IPF Sound Challe .. Engagement Score Likes Comments Shares Sentiment 1,000 30,994 159 397 Positive Engagement Score Likes Comments Shares Sentiment 985 5,437 28 83 Uncategori zed
  54. 54. 0 20 40 60 80 100 0 200 400 600 800 1,000 Links Videos Photos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 20 25 30 0 200 400 600 800 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Boehringer Ingelheim posts were Photos, and posts with Links received the highest engagement. Most of Boehringer Ingelheim posts were published on Monday and posts on Monday received the highest engagement. Brand Post Types Days of the Week Boehringer Ingelheim
  55. 55. 0 5 10 15 20 25 30 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Positive Neutral Negative Users posted a total of 100 Posts between Jul 01, 2015 and Sep 30, 2015 on Boehringer Ingelheim's wall. User Posts Top keywords used in the Posts Frequency Boehringer Ingelheim 76 homem bombinhas 24 Obrigado por 24 para os fracos eu 24 DPOC homem bomba 24 Boehringer Ingelheim
  56. 56. 11% 89% Brand Participation Brand Non Participation 16% 6% 78% Posititve Negative Neutral User Posts - Engagement Boehringer Ingelheim responded to 11 conversations generated by the 100 Posts fans published. Boehringer Ingelheim appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Boehringer Ingelheim
  57. 57. Analysis of Novo Nordisk Facebook Page Jul 01, 2015 - Sep 30, 2015
  58. 58. Brand Overview Novo Nordisk Fans 300,519 New Fans 27,275 Fan Growth 9.98% Country Worldwide Demographics Mostly Older, Female and Attached. Novo Nordisk has 27,275 new Likes and an audience base of 300,519 fans who are mostly Older, Female and Attached. Novo Nordisk
  59. 59. Brand Overview Posts Brand User Engagement Score 378 Total Fan Posts 132 Total Posts 31 Brand Response Rate 9.09% Total Likes 24,854 Average Reply Time 2 days, 4 hrs, 11 mins Total Comments 239 General Sentiment Neutral Total Shares 819 Novo Nordisk had 31 new Posts, and their most recent campaign is #MeetTheHERO 2015. Content & Campaigns Most Engaging Content Type NO DATA Most Engaging Campaign World Diabetes Day Least Engaging Content Type NO DATA Most Recent Campaign #MeetTheHERO 2015 Most Prolific Content Type NO DATA Novo Nordisk
  60. 60. Fan Growth 255,000 260,000 265,000 270,000 275,000 280,000 285,000 290,000 295,000 300,000 305,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Novo Nordisk had a growth rate of 9.98% between Jul 01, 2015 and Sep 30, 2015. Total Fans 300,519 New Fans 27,275 Novo Nordisk
  61. 61. Engagement 0 200 400 600 800 1,000 1,200 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep Novo Nordisk had an engagement of 378 and the highest engagement was 998. Novo Nordisk
  62. 62. Community Analysis Novo Nordisk fans are mostly Older, Female and Attached. Novo Nordisk fans are largely from Pakistan followed by Algeria. Fan Demographics Distribution of Fans Novo Nordisk 38% 63% male female 0% 10% 20% 30% Below 21 21-30 31-40 41-50 51-60 Over 60 0% 10% 20% 30% 40% 50% Single In a Relationship Engaged Married UnKnown 0K 20K 40K 60K 80K Pakistan Algeria Indonesia India Egypt Peru Denmark Brazil United States Japan
  63. 63. 0 1 2 3 Novo Nordisk posted a total of 31 Posts between Jul 01, 2015 and Sep 30, 2015. Brand Posts Top keywords used in the Posts Frequency Novo Nordisk 10 type 1 diabetes 4 type 2 diabetes 3 Post Danmark Rundt 2 motor sport racer 2 Novo Nordisk
  64. 64. 6% 94% Brand Participation Brand Non Participation 72% 12% 16% Posititve Negative Neutral Brand Posts - Engagement Novo Nordisk responded to 2 conversations generated by the 31 Posts they published. Novo Nordisk receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Novo Nordisk
  65. 65. Most Engaging Brand Posts Novo Nordisk Thu, Sep 17 at 4:54 AM EDT What will the world’s state leaders talk about next week when they meet in New York for the United N .. Engagement Score Likes Comments Shares Sentiment 998 13,687 113 33 Positive Tue, Sep 15 at 4:01 AM EDT Today we zoom in on the relationship between growth and health, as we kick off the global #GrowthAwa .. Thu, Jul 9 at 7:41 AM EDT Avez-vous un enfant ou connaissez-vous quelqu’un avec un enfant avec le diabète type 1? Nous avons d .. Engagement Score Likes Comments Shares Sentiment 721 2,620 9 36 Negative Engagement Score Likes Comments Shares Sentiment 679 2,193 12 30 Positive
  66. 66. 0 5 10 15 20 25 0 100 200 300 400 500 Links Photos Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 2 4 6 8 10 0 200 400 600 800 1,000 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Novo Nordisk posts were Photos, and posts with Photos received the highest engagement. Most of Novo Nordisk posts were published on Monday and posts on Thursday received the highest engagement. Brand Post Types Days of the Week Novo Nordisk
  67. 67. 0 5 10 15 20 25 30 35 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Positive Neutral Negative Users posted a total of 132 Posts between Jul 01, 2015 and Sep 30, 2015 on Novo Nordisk's wall. User Posts Top keywords used in the Posts Frequency Novo Nordisk 99 Fantastisk vigtig timing 22 Tresiba 12 Ryzodeg 12 FDA approval 12 Novo Nordisk
  68. 68. 9% 91% Brand Participation Brand Non Participation 9% 0% 91% Posititve Negative Neutral User Posts - Engagement Novo Nordisk responded to 12 conversations generated by the 132 Posts fans published. Novo Nordisk appears to participate more when Fan conversations have greater positive vibes than negative. Brand Responses Sentiment of User Posts Novo Nordisk
  69. 69. Analysis of Novartis Facebook Page Jul 01, 2015 - Sep 30, 2015
  70. 70. Brand Overview Novartis Fans 106,851 New Fans 8,461 Fan Growth 8.60% Country Worldwide Demographics Not Available Novartis has 8,461 new Likes and an audience base of 106,851 fans. Novartis
  71. 71. Brand Overview Posts Brand User Engagement Score 366 Total Fan Posts 0 Total Posts 53 Brand Response Rate 0% Total Likes 7,461 Average Reply Time 0 sec Total Comments 236 General Sentiment NO User Post For TimePeriod Total Shares 1,620 Novartis had 53 new Posts, and their most recent campaign is #BeautifulMedicine. Content & Campaigns Most Engaging Content Type Brand News Most Engaging Campaign #NovartisCPD2015 Least Engaging Content Type R&D Most Recent Campaign #BeautifulMedicine Most Prolific Content Type Others Novartis
  72. 72. Fan Growth 94,000 96,000 98,000 100,000 102,000 104,000 106,000 108,000 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5- Aug 12- Aug 19- Aug 26- Aug 2-Sep 9-Sep 16- Sep 23- Sep 30- Sep Novartis had a growth rate of 8.60% between Jul 01, 2015 and Sep 30, 2015. Total Fans 106,851 New Fans 8,461 Novartis
  73. 73. Engagement 0 100 200 300 400 500 600 700 800 900 1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep Novartis had an engagement of 366 and the highest engagement was 805. Novartis
  74. 74. Community Analysis Unmetric could not retrieve Demographic Profile Data for this brand. Novartis fans are largely from Egypt followed by India. Fan Demographics Distribution of Fans Novartis 0% Unknown 0% 50% 100% Unknown 0% 20% 40% 60% 80% 100% Unknown 0K 5K 10K 15K 20K Egypt India Brazil United States Pakistan Italy Portugal Turkey Mexico Georgia
  75. 75. 0 1 2 3 4 Novartis posted a total of 53 Posts between Jul 01, 2015 and Sep 30, 2015. Brand Posts Top keywords used in the Posts Frequency Basel 12 Switzerland 12 disease 9 researchers 8 patients 8 Novartis
  76. 76. 2% 98% Brand Participation Brand Non Participation 57% 7% 36% Posititve Negative Neutral Brand Posts - Engagement Novartis responded to 1 conversations generated by the 53 Posts they published. Novartis receives more positive than negative vibes from comments on their Posts. Brand Responses Sentiment on Brand Posts Novartis
  77. 77. Most Engaging Brand Posts Novartis Mon, Aug 24 at 12:52 PM EDT We’re proud to be #9 on Fortune Magazine's “Change the World” list, recognizing our work in creating .. Engagement Score Likes Comments Shares Sentiment 852 737 22 111 Positive Fri, Jul 3 at 5:24 AM EDT Novartis Pharmaceuticals has just released ViaOpta Nav, the first turn-by-turn navigation app for th .. Fri, Aug 28 at 12:43 PM EDT Our CEO Joseph Jimenez and Dr. Margaret Chan of the World Health Organization (WHO) renew an agreeme .. Engagement Score Likes Comments Shares Sentiment 805 302 9 127 Positive Engagement Score Likes Comments Shares Sentiment 672 380 9 72 Uncategori zed
  78. 78. 0 10 20 30 40 0 100 200 300 400 500 Photos Links Videos Plain Text Polls Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 100 200 300 400 500 Monday Tuesday Wednesd… Thursday Friday Saturday Sunday Number of Posts Engagement Score Engagement Score Number of Posts Brand Posts - Analysis Most of Novartis posts were Photos, and posts with Links received the highest engagement. Most of Novartis posts were published on Tuesday and posts on Monday received the highest engagement. Brand Post Types Days of the Week Novartis
  79. 79. Content Intel 0 5 10 15 20 25 0 100 200 300 400 500 600 700 800 Patient Stories Brand News Product/Offering Photos Others Event R&D Contest Question to fans Corporate Social… Facebook App New Drug Discovery Number of Posts Engagement Score Engagement Score Number of Posts Most of Novartis posts were around 'Others', and posts around 'Brand News' received the highest engagement. Novartis
  80. 80. 0 1 2 3 4 5 0 200 400 600 800 Healthcare… Fact Others Event Question to fans News Number of Posts Engagement Score Engagement Score Number of Posts 0 1 0 1 On Social Media On Sports Others Entertainment Question to fans Festival/Greeti… Current Affairs Number of Posts Engagement Score Engagement Score Number of Posts Content Intel In Novartis Posts about Pharma & Health, Fact posts received the highest engagement. There were no Brand Posts about General Happenings during this period. About Pharma & Health About General Happenings Novartis
  81. 81. 0 5 10 15 0 200 400 600 #BeautifulMedicine BioCamp 2015 World Sickle Cell Day Number of Posts Engagement Score Engagement Score Number of Posts 0 5 10 15 0 200 400 600 #BeautifulMedicine BioCamp 2015 World Sickle Cell Day Number of Posts Engagement Score Engagement Score Number of Posts Campaign Intel – 3 most recent campaigns Between Jul 01, 2015 and Sep 30, 2015, BioCamp 2015 was the most engaging campaign run by Novartis. Overall, BioCamp 2015 engaged the best out of the recent 3 campaigns run by Novartis. Jul 01, 2015 - Sep 30, 2015 Entire Campaign Novartis
  82. 82. Thanks For Reading! To generate your own free report like this for your own brands, head over to Unmetric now Create Your Free Social Media Report Now
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Take a deep dive in to the social media habits of top pharmaceutical companies like Pfizer, Merck, Bayer, Novartis and other top companies. Discover the social media strategies that helped drive engagement and allow them to connect to audiences on Facebook in the third quarter of 2015.

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