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THE OPERATING MODEL
THAT IS EATING THE WORLD
TODAY’S DOMINANT
VIDEO SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME

NETFLIX

BLOCKBUSTER

2004

2013
TODAY’S DOMINANT
MUSIC SERVICE IS A
DIGITAL COMPANY.
GOOGLE SEARCHES OVER TIME

ITUNES

TOWER RECORDS
2004

2013
TOP PERFORMING
AUTO STOCK?
DIGITAL COMPANY.
DIRECT MARKETING,
GAMING, RECRUITING,
TELECOM, AND RETAIL?
!

DIGITAL COMPANIES.
TODAY’S
FASTEST GROWING,
MOST PROFOUNDLY
IMPACTFUL COMPANIES
ARE USING A
COMPLETELY DIFFERENT
OPERATING MODEL
THE RESPONSIVE OPERATING SYSTEM
VISIONARY

A new value set.

VS. COMMERCIAL

LEAN

EMERGENT

VS. LARGE

VS. CONTROLLED

OPEN
VS. CLOSED

Expressed across
multiple dimensions
of an organization.

PURPOSE

LEARNING
VS. SUSTAINING

PROCESS

PEOPLE

PRODUCT

PLATFORM
VISIONARY
vs. COMMERCIAL
!
!
Responsive companies approach their work with a long-term,
ambitious view to everything from employee experience, to market position, to impact.
LEAN
vs. LARGE
!
!
Responsive companies have a bias toward simplicity and leanness,
in service of speed, understanding, and resourcefulness.
LEARNING
vs. SUSTAINING
!
!
Responsive companies focus on learning and improvement as their primary driver
in operations and innovation, as opposed to preserving/protecting status quo.
EMERGENT
vs. CONTROLLED
!
!
Responsive companies accept the idea that things should be fluid,
– that they should serve the business based on circumstance, and that what works will shape/reveal itself.
OPEN
vs. CLOSED
!
!
Responsive companies favor highly networked configuration resulting in
increased transparency and information flow, for both internal and external audiences, partners, and communities.
ADVENTURES IN
OS TRANSFORMATION
The Operating Model That is Eating the World

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