This document discusses how social media has connected everyone and everything, and how it has leveled the playing field between big and small companies. It argues that the future is about leading tribes through social media rather than shouting the loudest. It provides examples of how companies like Starbucks, Marriott, and individuals like Michelle Phan and Gary Vaynerchuk have successfully used social media to engage customers and build their brands. The document encourages the reader to leverage social media and empower their customers to promote their business for free in order to compete against bigger companies. It concludes by offering a social media workshop DVD to help readers achieve more leads, better customers, higher sales, and a stronger brand.
2. Social Media
People having conversations online. Your market is
creating photos, blogs, chat sites, micro-blogs, social
networks, video sharing, RSS feeds and podcasts to
discuss and comment on just about... Everything.
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33. AND
You can Promote it with
Videos... Blogs...
Tweets... Podcasts...
Communities... Fan
Pages... Ebooks...
Photos... Links...
Slides... FOR FREE
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47. Market Place
Blogs, Videos, Emails, Groups, Content, Podcasts, RSS,
Voices Applications, Noise Etc
Empower Powerful Brand, Relevant
Customers Landing Pages
to become Voices
for your biz.
Customers Effective
Products
Promotions
Your Customers Are Your Marketing Team
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48. Once Again,
David Beats
Goliath
We are now seeing the
immutable power of “Nobodies”.
- Bloggers
- Podcasters
- Social Networkers
- Commenters
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50. Gary
Veynerchuck
Built a $50M wine business
using YouTube and Twitter. He
now has over 850,000 twitter “The wine I am playing with is http://
bit.ly/cvuFdS i love this little wine,
followers. and look at the cute label.”
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51. Girl Power
iJustine (age 26) gives a
fashionable girls perspective on 1.1M Twitter Followers
Technology. 91 YouTube Views
85k Fans on Facebook
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