What is the difference between a good and a great content marketer? Find out in our new eBook that sheds a light on what a day in the life of a GREAT content marketer looks like.

1. TopRank
Marketing
TopRank Marketing. Smart, Creative, Focused on Results.
What a GREAT Marketer
Does With Content

2. So many marketers draft
SO MUCH content.
TopRank
Marketing
TopRank Marketing. Smart, Creative, Focused on Results.

3. They post it to their blog.
They may use a clever
title and of course tag
their content.
TopRank
Marketing
TopRank Marketing. Smart, Creative, Focused on Results.

4. TopRank
Marketing
Talk to TopRank Online Marketing Today and Get Results with your Content.
Yet, GREAT marketers
optimize their content
with keywords their
prospects are searching
for online...
...and they crosslink their
content to an ecosystem
of supporting content.

5. TopRank
Marketing
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They love Tweets of
their content...
...especially among influencers
with a large following.

6. TopRank
Marketing
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They strive to syndicate their
content across media...
...of course only across media
with a targeted readership.

7. TopRank
Marketing
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GREAT marketers often
amplify their content
on LinkedIn...

8. TopRank
Marketing
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...and some turn their content
into an infographic.

9. TopRank
Marketing
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GREAT marketers
integrate a call to action,
when appropriate...
...and guide readers further
into a funnel.

10. TopRank
Marketing
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GREAT marketers
implement retargeting
to attract repeat visitors
to related content.

11. TopRank
Marketing
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They also use content to
attract visitors into their
marketing automation system.

12. TopRank
Marketing
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When great marketers create
content really well,
they often find they need
even more content…

13. TopRank
Marketing
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...which they can turn
into gated or
un-gated fulfillment.

14. TopRank
Marketing
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Gosh. GREAT marketers sure
do a lot with their content.

15. TopRank
Marketing
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And yet the GREATEST of all
marketers know that content
can always be better…

16. TopRank
Marketing
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...with a rock solid
content strategy.

17. TopRank
Marketing
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What else does a GREAT marketer do with content?
They share, of course!
If you enjoyed this short story, share
on your social networks!