SlideShare uma empresa Scribd logo
1 de 47
Baixar para ler offline
Mastering the Art
OF BLOGGING
6 Recipes to Help You Become A More Successful Content Creator
Photo Credit: Jamie Oliver
@azeckman
WHO AM I?
TopRank Marketing
Full service digital marketing agency
•  Content Marketing
•  Influencer Marketing
•  Social Media Marketing
•  SEO Ashley Zeckman
Director of Agency
Marketing
@azeckman
Photo Credit: Moon Palace
52%
say blogging is critical to
their success.
- CMI & MarketingProfs
80%
of companies blog.
- CMI & MarketingProfs
Only 37%
have a
documented
content strategy.
- CMI & MarketingProfs
Recipe index
1.  Discovery Donuts
2.  Content Mission Canapés
3.  Best Answer Biscuits
4.  Less is More Lasagna
5.  Content Cheeseburger
6.  Influencer Ice Cream Sundae
@azeckman
Recipe 1: Discovery Donuts
@azeckman
“A blog is only
as interesting as
the interest
shown in others.”
Lee Odden
CEO, TopRank Marketing
@azeckman
UNDERSTAND YOUR AUDIENCE
Today’s consumers are
overwhelmed with information and
have become much more selective
about which companies or brands
they interact with.
Successful digital marketing strategies
identify who consumers are, what they
care about and who influences them.
@azeckman
ONE SIZE DOES NOT FIT ALL
Memes
Long-Form Content
eBooks
Gated Content
Blog Content
Memes
Exploring New
Recipes
Technically
Sound Dishes
Healthy Meals
@azeckman
IDENTIFY KEY TRAITS
To better reach prospective
customers, identify key traits of
your current ideal customers.
Then develop profiles or
personas to better target these
identified audience members.
Blog Content
Memes
Healthy Meals
@azeckman
@azeckman
BUT HOW?
UNCOVERING AUDIENCE NEEDS
Ask Customers Directly: Surveys, Social Polls, Customer Calls
Review Analytics: Content Types, Key Phrases
Keyword Research: Uncover top questions for “best answer” strategy
@azeckman
THE CIRCLE OF INFLUENCE
Celebrity
Chef
Investor
Food
Network
Exec
PR
Manager
Investor
Restaurateur
Image
Consultant
Food
Blogger
Sous Chef
@azeckman
Recipe 2: Content Mission Canapés
“To work, your
[content] mission
statement has to be all
about the pain points
of your readers.”
Joe Pulizzi
Founder, Content Marketing Institute
@azeckman
What to include
•  Who you are.
•  Who you’re trying to reach.
•  How you plan to reach them.
•  What you want to accomplish.
@azeckman
Consider multiple target readers
Memes
Long-Form Content
eBooks
Gated Content
Blog Content
Memes
Exploring New
Recipes
Technically
Sound Dishes
Healthy Meals
@azeckman
Recipe 3: best answer biscuits
Photo Credit: Food Network
“Create signals of
authority that position
you as the best answer
wherever your customers
are searching.”
Lee Odden
CEO, TopRank Marketing
@azeckman
The harsh content reality
@azeckman
50%
of content gets 8
shares or less.
- BuzzSumo & Moz
24,000 GB
of of data is uploaded
every second.
- Internet in Real Time
Photo Credit: littlethings.com
PROVIDE CONSISTENCY
Content creation is actually a
multi-channel approach.
Everything from your blog
posts to site content and
social profiles need to create
a consistent experience.
@azeckman
HOW WE THINK OF THE BUYER JOURNEY
WHAT IT REALLY LOOKS LIKE
Photo Credit: Forrester
A CONSISTENT EXPERIENCE
POWER PAGES & Posts
Key to a best answer strategy
is creating resource rich
content that ranks well in
search engines.
These pages should essential
be the “best answer” for a
particular topic.
@azeckman
POWER PAGE EXAMPLES
Recipe 4: LESS IS MORE LASAGNA
Photo Credit: Food Network
“We don’t need
more content, we
need better
content.”
Ann Handley
Chief Content Officer, MarketingProfs
Why more isn’t better
When you try to pump out more
content, the lowered quality can
actually negatively impact the
perception of your blog or brand.
Instead, focus on creating resource rich,
high quality content.
@azeckman
Focus on content impact
It’s important to understand
how you can have the
biggest impact with your
blog content.
But how can you determine
where to focus your efforts?
@azeckman
Photo Credit: Hana Abaza, Uberflip
HOW TO HAVE IMPACT
•  Create highly relevant
content
•  Use contacts, tools and data
to help determine relevance
•  Think about your distribution
strategy
@azeckman
Recipe 5: CONTENT CHEESEBURGER
Photo Credit: YouTube
“Content repurposing
doesn’t just mean
that you reuse an old
piece of content again
and again.”
Kevan Lee
Director of Marketing, Buffer
Evergreen content
Evergreen content can be
slightly modified (or not) and
be used again and again.
Truth is, only a fraction of
your audience saw it the first
time, so why not share again.
@azeckman
Top performing posts
By watching your blog
analytics, you can determine
which posts resonate most
with your audience.
Wait awhile, and then do a
revised version that meets
current needs.
@azeckman
Start a series
Create a series of posts
about a particular topic to
keep your readers coming
back.
Then you can point back to
the previous posts in the
series to breath new life into
them.
@azeckman
Recipe 6: influencer ice cream sundae
Photo Credit: Cooking with Janica
“People do not buy
goods and services.
They buy relations,
stories and magic.”
Seth Godin
Best Selling Author & Speaker
Photo Credit: Martha Stewart
@azeckman
CURATE INFLUENCER QUOTES
As a first step, you can begin
including influencer
contributions into your blog
content, without event
having to perform outreach.
All it takes is a simple Google
search.
@azeckman
QUOTE CURATION EXAMPLES
@azeckman
QUOTE CURATION EXAMPLES
@azeckman
CO-CREATE WITH INFLUENCERS
Influencers	
  can	
  facilitate	
  greater	
  
reach	
  of	
  your	
  content,	
  improve	
  
quality	
  and	
  even	
  inspire	
  more	
  
buyer	
  engagement	
  to	
  leads.	
  
	
  
Ongoing	
  influencer	
  involvement	
  
can	
  also	
  lead	
  to	
  organic	
  advocacy	
  
of	
  your	
  brand,	
  products	
  and	
  
services.	
  
@azeckman
CO-CREATION EXAMPLES
@azeckman
ENCOURAGE INFLUENCERS TO AMPLIFY
If you curate or co-create,
you can reach out to
influencers and make it easy
for them to share.
Influencers are busy people
so you want to remove as
much friction as possible.
@azeckman
AMPLIFICATION EXAMPLES
@azeckman
TOP TAKEAWAYS
Understand Who Your Readers Are
Create Content That Has An Impact
Be the Best Answer For What They Want
@azeckman
Thank you!
TopRankMarketing.com
TopRankBlog.com
@TopRank
@azeckman
azeckman@toprankmarketing.com
Ashley Zeckman
Director of Agency
Marketing
We’re
hiring!

Mais conteúdo relacionado

Mais procurados

Why It's Time to Kill the Cold Call Once and For All
Why It's Time to Kill the Cold Call Once and For AllWhy It's Time to Kill the Cold Call Once and For All
Why It's Time to Kill the Cold Call Once and For AllHubSpot
 
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...Content Marketing Institute
 
How to Grow Your Startup With a $0 Marketing Budget #startcon
How to Grow Your Startup With a $0 Marketing Budget  #startconHow to Grow Your Startup With a $0 Marketing Budget  #startcon
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentLearn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
 
How to spend your first $10K in paid marketing for startups
How to spend your first $10K in paid marketing for startupsHow to spend your first $10K in paid marketing for startups
How to spend your first $10K in paid marketing for startupsAndrew Artz
 
Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Jim MacLeod
 
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionMarketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionHubSpot
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...Rebecca Feldman
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementKissmetrics on SlideShare
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsIMPACT Branding & Design LLC
 
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
 
Social Selling Across The Buyer's Journey
Social Selling Across The Buyer's JourneySocial Selling Across The Buyer's Journey
Social Selling Across The Buyer's JourneyHubSpot
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessDave Kerpen
 
Charming cold outreach that gets results
Charming cold outreach that gets resultsCharming cold outreach that gets results
Charming cold outreach that gets resultsJon Buchan
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content PromotionKieran Flanagan
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
SPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureSPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureTrackMaven
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing InnovationsHubSpot
 

Mais procurados (20)

Why It's Time to Kill the Cold Call Once and For All
Why It's Time to Kill the Cold Call Once and For AllWhy It's Time to Kill the Cold Call Once and For All
Why It's Time to Kill the Cold Call Once and For All
 
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
The Power of Visual Storytelling: Graphic Recordings of Content Marketing Wor...
 
How to Grow Your Startup With a $0 Marketing Budget #startcon
How to Grow Your Startup With a $0 Marketing Budget  #startconHow to Grow Your Startup With a $0 Marketing Budget  #startcon
How to Grow Your Startup With a $0 Marketing Budget #startcon
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentLearn Inbound 2016 > Content Marketing's Jerry Maguire Moment
Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment
 
How to spend your first $10K in paid marketing for startups
How to spend your first $10K in paid marketing for startupsHow to spend your first $10K in paid marketing for startups
How to spend your first $10K in paid marketing for startups
 
Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16Learning About the Future of Marketing at INBOUND16
Learning About the Future of Marketing at INBOUND16
 
10 Deadly Sins in Your PPC Account & How to Fix Them
10 Deadly Sins in Your PPC Account & How to Fix Them10 Deadly Sins in Your PPC Account & How to Fix Them
10 Deadly Sins in Your PPC Account & How to Fix Them
 
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack AddictionMarketing Detox: Getting Off Google AdWords PPC Crack Addiction
Marketing Detox: Getting Off Google AdWords PPC Crack Addiction
 
Attract Great Talent – How to tell an authentic story about life at your com...
Attract Great Talent –  How to tell an authentic story about life at your com...Attract Great Talent –  How to tell an authentic story about life at your com...
Attract Great Talent – How to tell an authentic story about life at your com...
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagement
 
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 YearsAgency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
 
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...
 
Social Selling Across The Buyer's Journey
Social Selling Across The Buyer's JourneySocial Selling Across The Buyer's Journey
Social Selling Across The Buyer's Journey
 
Combining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing SuccessCombining Search & Social Media For Local Marketing Success
Combining Search & Social Media For Local Marketing Success
 
Charming cold outreach that gets results
Charming cold outreach that gets resultsCharming cold outreach that gets results
Charming cold outreach that gets results
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content Promotion
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
SPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive FutureSPARK 2016: Our Predictive Future
SPARK 2016: Our Predictive Future
 
Agency Marketing Innovations
Agency Marketing InnovationsAgency Marketing Innovations
Agency Marketing Innovations
 

Destaque

Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingTopRank Marketing Agency
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRTopRank Marketing Agency
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerTopRank Marketing Agency
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground UpTopRank Marketing Agency
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingTopRank Marketing Agency
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenTopRank Marketing Agency
 
Become an expert content creator
Become an expert content creator Become an expert content creator
Become an expert content creator Gus Navarro
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16TopRank Marketing Agency
 
Participation Marketing for PR: PRSAICON 2015 Lee Odden
Participation Marketing for PR: PRSAICON 2015 Lee OddenParticipation Marketing for PR: PRSAICON 2015 Lee Odden
Participation Marketing for PR: PRSAICON 2015 Lee OddenTopRank Marketing Agency
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersTopRank Marketing Agency
 
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingSocial-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingAmit Shah
 
Marketing Technology Ecosystem
Marketing Technology EcosystemMarketing Technology Ecosystem
Marketing Technology EcosystemMichael Rektorik
 
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...Digiday
 
Be the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenBe the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenTopRank Marketing Agency
 

Destaque (18)

Making Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your MarketingMaking Content Marketing the Star of Your Marketing
Making Content Marketing the Star of Your Marketing
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Become an expert content creator
Become an expert content creator Become an expert content creator
Become an expert content creator
 
[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
Participation Marketing for PR: PRSAICON 2015 Lee Odden
Participation Marketing for PR: PRSAICON 2015 Lee OddenParticipation Marketing for PR: PRSAICON 2015 Lee Odden
Participation Marketing for PR: PRSAICON 2015 Lee Odden
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
 
FORRESTER APAC 2016
FORRESTER APAC 2016FORRESTER APAC 2016
FORRESTER APAC 2016
 
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingSocial-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-Making
 
Marketing Technology Ecosystem
Marketing Technology EcosystemMarketing Technology Ecosystem
Marketing Technology Ecosystem
 
OSSC x CH Short
OSSC x CH ShortOSSC x CH Short
OSSC x CH Short
 
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...
How Social Analytics Drives Highly Effective Campaigns, Digiday Retail Summit...
 
Be the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenBe the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee Odden
 

Semelhante a Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator

10 ways to create social media content
10 ways to create social media content10 ways to create social media content
10 ways to create social media contentAudacious Leap
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook pageAnju Gulla
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook pageAnju Gulla
 
Social Media Best Practices > What Bloggers Should Know
Social Media Best Practices > What Bloggers Should KnowSocial Media Best Practices > What Bloggers Should Know
Social Media Best Practices > What Bloggers Should KnowBrianna Purvis
 
20 Steps to Content Marketing Success
20 Steps to Content Marketing Success20 Steps to Content Marketing Success
20 Steps to Content Marketing SuccessJoe Pulizzi
 
Blogging 101 for small medium business success
Blogging  101 for small medium business successBlogging  101 for small medium business success
Blogging 101 for small medium business successKIAI Agency Inc
 
Final master-social-media-strategy (1)
Final master-social-media-strategy (1)Final master-social-media-strategy (1)
Final master-social-media-strategy (1)Bruce Jones
 
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorpjapie swanepoel
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion TacticsReferralCandy
 
Go social stage one
Go social stage oneGo social stage one
Go social stage oneBill Todd
 
How to Optimize Landing Pages
How to Optimize Landing PagesHow to Optimize Landing Pages
How to Optimize Landing PagesMLT Creative
 
Buyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting LeadsBuyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting Leadssbedrick
 
20 Techniques To Create a Best in Breed Blog
20 Techniques To Create a Best in Breed Blog20 Techniques To Create a Best in Breed Blog
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
 
Build Your Brand with Instagram
Build Your Brand with InstagramBuild Your Brand with Instagram
Build Your Brand with InstagramCision
 
What is content marketing?
What is content marketing?What is content marketing?
What is content marketing?Emily Hill
 
The Five Pillars of Business Blogging Success
The Five Pillars of Business Blogging SuccessThe Five Pillars of Business Blogging Success
The Five Pillars of Business Blogging SuccessDenise Wakeman
 
7 Down and Dirty Content Promotion Hacks Under $50
7 Down and Dirty Content Promotion Hacks Under $507 Down and Dirty Content Promotion Hacks Under $50
7 Down and Dirty Content Promotion Hacks Under $50JacobsandClevenger
 
10 Best Practices for Business Success on Facebook & Twitter (updated)
10 Best Practices for Business Success on Facebook & Twitter (updated)10 Best Practices for Business Success on Facebook & Twitter (updated)
10 Best Practices for Business Success on Facebook & Twitter (updated)Molly O'Kane
 
Fundamentals of Blogging
Fundamentals of BloggingFundamentals of Blogging
Fundamentals of BloggingEvgeny Tsarkov
 

Semelhante a Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator (20)

10 ways to create social media content
10 ways to create social media content10 ways to create social media content
10 ways to create social media content
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page
 
10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page10 tips to increase engagement on your facebook page
10 tips to increase engagement on your facebook page
 
Social Media Best Practices > What Bloggers Should Know
Social Media Best Practices > What Bloggers Should KnowSocial Media Best Practices > What Bloggers Should Know
Social Media Best Practices > What Bloggers Should Know
 
20 Steps to Content Marketing Success
20 Steps to Content Marketing Success20 Steps to Content Marketing Success
20 Steps to Content Marketing Success
 
Blogging 101 for small medium business success
Blogging  101 for small medium business successBlogging  101 for small medium business success
Blogging 101 for small medium business success
 
Final master-social-media-strategy (1)
Final master-social-media-strategy (1)Final master-social-media-strategy (1)
Final master-social-media-strategy (1)
 
social media 22 June: Bredasdorp
social media 22 June: Bredasdorpsocial media 22 June: Bredasdorp
social media 22 June: Bredasdorp
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics
 
Go social stage one
Go social stage oneGo social stage one
Go social stage one
 
How to Optimize Landing Pages
How to Optimize Landing PagesHow to Optimize Landing Pages
How to Optimize Landing Pages
 
Buyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting LeadsBuyer Personas, Attracting Visitors & Converting Leads
Buyer Personas, Attracting Visitors & Converting Leads
 
20 Techniques To Create a Best in Breed Blog
20 Techniques To Create a Best in Breed Blog20 Techniques To Create a Best in Breed Blog
20 Techniques To Create a Best in Breed Blog
 
7 Golden Rules to Facebook Marketing
7 Golden Rules to Facebook Marketing7 Golden Rules to Facebook Marketing
7 Golden Rules to Facebook Marketing
 
Build Your Brand with Instagram
Build Your Brand with InstagramBuild Your Brand with Instagram
Build Your Brand with Instagram
 
What is content marketing?
What is content marketing?What is content marketing?
What is content marketing?
 
The Five Pillars of Business Blogging Success
The Five Pillars of Business Blogging SuccessThe Five Pillars of Business Blogging Success
The Five Pillars of Business Blogging Success
 
7 Down and Dirty Content Promotion Hacks Under $50
7 Down and Dirty Content Promotion Hacks Under $507 Down and Dirty Content Promotion Hacks Under $50
7 Down and Dirty Content Promotion Hacks Under $50
 
10 Best Practices for Business Success on Facebook & Twitter (updated)
10 Best Practices for Business Success on Facebook & Twitter (updated)10 Best Practices for Business Success on Facebook & Twitter (updated)
10 Best Practices for Business Success on Facebook & Twitter (updated)
 
Fundamentals of Blogging
Fundamentals of BloggingFundamentals of Blogging
Fundamentals of Blogging
 

Mais de TopRank Marketing Agency

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingTopRank Marketing Agency
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsTopRank Marketing Agency
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesTopRank Marketing Agency
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?TopRank Marketing Agency
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingTopRank Marketing Agency
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP TopRank Marketing Agency
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingTopRank Marketing Agency
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingTopRank Marketing Agency
 
Blog Content Marketing - How to Be the Best Answer
Blog Content Marketing - How to Be the Best AnswerBlog Content Marketing - How to Be the Best Answer
Blog Content Marketing - How to Be the Best AnswerTopRank Marketing Agency
 
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015  - 14 Visions of the Future You Can Use TodayB2B Marketing in 2015  - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015 - 14 Visions of the Future You Can Use TodayTopRank Marketing Agency
 
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014TopRank Marketing Agency
 

Mais de TopRank Marketing Agency (13)

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
 
How to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank MarketingHow to Win Friends and Influence the Influencers - TopRank Marketing
How to Win Friends and Influence the Influencers - TopRank Marketing
 
Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP  Evolution of Public Relations Through Content Marketing - Congreso PRORP
Evolution of Public Relations Through Content Marketing - Congreso PRORP
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online Marketing
 
Create Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B MarketingCreate Demand and Influence with Co-Created Content for B2B Marketing
Create Demand and Influence with Co-Created Content for B2B Marketing
 
Blog Content Marketing - How to Be the Best Answer
Blog Content Marketing - How to Be the Best AnswerBlog Content Marketing - How to Be the Best Answer
Blog Content Marketing - How to Be the Best Answer
 
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015  - 14 Visions of the Future You Can Use TodayB2B Marketing in 2015  - 14 Visions of the Future You Can Use Today
B2B Marketing in 2015 - 14 Visions of the Future You Can Use Today
 
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
 

Último

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 

Último (20)

Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 

Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful Content Creator

  • 1. Mastering the Art OF BLOGGING 6 Recipes to Help You Become A More Successful Content Creator Photo Credit: Jamie Oliver @azeckman
  • 2. WHO AM I? TopRank Marketing Full service digital marketing agency •  Content Marketing •  Influencer Marketing •  Social Media Marketing •  SEO Ashley Zeckman Director of Agency Marketing @azeckman
  • 3. Photo Credit: Moon Palace 52% say blogging is critical to their success. - CMI & MarketingProfs 80% of companies blog. - CMI & MarketingProfs Only 37% have a documented content strategy. - CMI & MarketingProfs
  • 4. Recipe index 1.  Discovery Donuts 2.  Content Mission Canapés 3.  Best Answer Biscuits 4.  Less is More Lasagna 5.  Content Cheeseburger 6.  Influencer Ice Cream Sundae @azeckman
  • 5. Recipe 1: Discovery Donuts @azeckman
  • 6. “A blog is only as interesting as the interest shown in others.” Lee Odden CEO, TopRank Marketing @azeckman
  • 7. UNDERSTAND YOUR AUDIENCE Today’s consumers are overwhelmed with information and have become much more selective about which companies or brands they interact with. Successful digital marketing strategies identify who consumers are, what they care about and who influences them. @azeckman
  • 8. ONE SIZE DOES NOT FIT ALL Memes Long-Form Content eBooks Gated Content Blog Content Memes Exploring New Recipes Technically Sound Dishes Healthy Meals @azeckman
  • 9. IDENTIFY KEY TRAITS To better reach prospective customers, identify key traits of your current ideal customers. Then develop profiles or personas to better target these identified audience members. Blog Content Memes Healthy Meals @azeckman
  • 11. UNCOVERING AUDIENCE NEEDS Ask Customers Directly: Surveys, Social Polls, Customer Calls Review Analytics: Content Types, Key Phrases Keyword Research: Uncover top questions for “best answer” strategy @azeckman
  • 12. THE CIRCLE OF INFLUENCE Celebrity Chef Investor Food Network Exec PR Manager Investor Restaurateur Image Consultant Food Blogger Sous Chef @azeckman
  • 13. Recipe 2: Content Mission Canapés
  • 14. “To work, your [content] mission statement has to be all about the pain points of your readers.” Joe Pulizzi Founder, Content Marketing Institute @azeckman
  • 15. What to include •  Who you are. •  Who you’re trying to reach. •  How you plan to reach them. •  What you want to accomplish. @azeckman
  • 16. Consider multiple target readers Memes Long-Form Content eBooks Gated Content Blog Content Memes Exploring New Recipes Technically Sound Dishes Healthy Meals @azeckman
  • 17. Recipe 3: best answer biscuits Photo Credit: Food Network
  • 18. “Create signals of authority that position you as the best answer wherever your customers are searching.” Lee Odden CEO, TopRank Marketing @azeckman
  • 19. The harsh content reality @azeckman 50% of content gets 8 shares or less. - BuzzSumo & Moz 24,000 GB of of data is uploaded every second. - Internet in Real Time Photo Credit: littlethings.com
  • 20. PROVIDE CONSISTENCY Content creation is actually a multi-channel approach. Everything from your blog posts to site content and social profiles need to create a consistent experience. @azeckman
  • 21. HOW WE THINK OF THE BUYER JOURNEY
  • 22. WHAT IT REALLY LOOKS LIKE Photo Credit: Forrester
  • 24. POWER PAGES & Posts Key to a best answer strategy is creating resource rich content that ranks well in search engines. These pages should essential be the “best answer” for a particular topic. @azeckman
  • 26. Recipe 4: LESS IS MORE LASAGNA Photo Credit: Food Network
  • 27. “We don’t need more content, we need better content.” Ann Handley Chief Content Officer, MarketingProfs
  • 28. Why more isn’t better When you try to pump out more content, the lowered quality can actually negatively impact the perception of your blog or brand. Instead, focus on creating resource rich, high quality content. @azeckman
  • 29. Focus on content impact It’s important to understand how you can have the biggest impact with your blog content. But how can you determine where to focus your efforts? @azeckman
  • 30. Photo Credit: Hana Abaza, Uberflip
  • 31. HOW TO HAVE IMPACT •  Create highly relevant content •  Use contacts, tools and data to help determine relevance •  Think about your distribution strategy @azeckman
  • 32. Recipe 5: CONTENT CHEESEBURGER Photo Credit: YouTube
  • 33. “Content repurposing doesn’t just mean that you reuse an old piece of content again and again.” Kevan Lee Director of Marketing, Buffer
  • 34. Evergreen content Evergreen content can be slightly modified (or not) and be used again and again. Truth is, only a fraction of your audience saw it the first time, so why not share again. @azeckman
  • 35. Top performing posts By watching your blog analytics, you can determine which posts resonate most with your audience. Wait awhile, and then do a revised version that meets current needs. @azeckman
  • 36. Start a series Create a series of posts about a particular topic to keep your readers coming back. Then you can point back to the previous posts in the series to breath new life into them. @azeckman
  • 37. Recipe 6: influencer ice cream sundae Photo Credit: Cooking with Janica
  • 38. “People do not buy goods and services. They buy relations, stories and magic.” Seth Godin Best Selling Author & Speaker Photo Credit: Martha Stewart @azeckman
  • 39. CURATE INFLUENCER QUOTES As a first step, you can begin including influencer contributions into your blog content, without event having to perform outreach. All it takes is a simple Google search. @azeckman
  • 42. CO-CREATE WITH INFLUENCERS Influencers  can  facilitate  greater   reach  of  your  content,  improve   quality  and  even  inspire  more   buyer  engagement  to  leads.     Ongoing  influencer  involvement   can  also  lead  to  organic  advocacy   of  your  brand,  products  and   services.   @azeckman
  • 44. ENCOURAGE INFLUENCERS TO AMPLIFY If you curate or co-create, you can reach out to influencers and make it easy for them to share. Influencers are busy people so you want to remove as much friction as possible. @azeckman
  • 46. TOP TAKEAWAYS Understand Who Your Readers Are Create Content That Has An Impact Be the Best Answer For What They Want @azeckman

Notas do Editor

  1. 2017 CMI & MarketingProfs SOURCE: MOON PALACE
  2. Identify the people that inspire and influence the health of your current and prospective patients or audience. Use that information to determine what topics or influencers to include in your digital marketing strategy.
  3. www.spectator.co.uk
  4. Foodnetwork.com
  5. Littlethings.com
  6. Foodnetwork.com
  7. http://contentmarketinginstitute.com/2016/09/more-content-marketing/ http://www.slideshare.net/hanaabaza/supply-demand-making-the-case-for-less-content
  8. youtube
  9. Cooking With Janica
  10. Martha stewart
  11. https://mainpath.com/study-success-why-digital-marketers-must-always-keep-learning/ http://www.toprankblog.com/2015/12/content-marketing-influencer/ http://www.toprankblog.com/2016/02/influencer-content-marketing/
  12. LIKE A GAME OF TETRIS. YOU HAVE TO GET ALL OF THE RIGHT PIECES IN PLACE.