B2B Influencer Marketing - Hype or Hope for B2B?
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Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies? Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
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B2B Influencer Marketing - Hype or Hope for B2B?
- 1. Influencer Marketing Mighty Hype or Great Hope for B2B? @LeeOdden TopRankMarke0ng.com
- 2. @leeodden WHAT NEEDS TO CHANGE IN B2B?
- 3. @leeodden No More B2B! BORING 2 BORING aka
- 4. @leeodden
- 24. @leeodden Enterprise Brand Study & Influencer MarkeJng Framework Al0meter, Traackr, TopRank Marke0ng
- 49. @leeodden
Notas do Editor
- Lee Odden, TopRank Marketing ANA webinar Wednesday, July 12, 2017 Influencer Marketing: Hype or Hope for B2B? Think of the last time you made a decision to buy a business product or service. What were the major influences on that decision? B2B buyers do research, create specifications and might even form a committee. Without realizing it, most are influenced by peers, industry experts and others who they trust. But how can B2B brands make an intentional effort to collaborate with the right influencers in a way that is genuine and believable to their buyers? In this webinar you hear the results of recent research on enterprise influencer marketing that outlines key trends, goals, budgets and best practices. You will also hear how enterprise level B2B marketers like Dell, SAP and Oracle are incorporating broad and niche influencers to scale quality content that attracts, engages and converts more buyers. What influencer marketing actually means for B2B companies How B2B marketers can catch up to and surpass B2C influencer marketing trends How to integrate influence into an optimized, socialized and publicized content marketing mix Essential goals and measurement strategy for influencer driven content programs
- One Big Change We Need to Make -
- Information Overload Buyer Distrust Keep up Content Demand And yet B2B marketers continue to structure campaigns that way
- Can we believe the hype?
- Video https://www.youtube.com/watch?v=F-qDnVPqi3I http://www.business2community.com/marketing/oreo-dominated-social-media-dunk-challenge-01834619#wGJUTwwdHWYaKxLL.97 Oreo’s freshly launched “Oreo Dunk Challenge” sweepstakes encourages contestants to post pictures and video of themselves dunking an Oreo cookie into a glass of milk. The content needs to be shared on Facebook, Instagram, or Twitter with the hashtag #OreoDunkSweepstakes in order to qualify for the sweepstakes, and the participants have a chance to win $2000 and a VIP trip to the “Oreo Celebrity Dunk.” In order to yield maximum benefit from the campaign, Oreo hired social media influencers to submit their best dunks.