What Vietnamese Shoppers Want in 2013 and Beyond

WHAT DO VIETNAMESE
GROCERY SHOPPERS
WANT?
2013 AND BEYOND

Copyright ©2012 The Nielsen Company. Confidential and proprietary.
WHAT HOW
CONSUMERS VIETNAM CONCERNS TOUCH POINTS
• Macro outlook
• Consumer
Confidence Index
• FMCG Overview
• Affordable to
aspirational
• Aging population
• On her mind to in
her cart
• Health and
nutrition
• In-home
enjoyment
• Upgrading for
value continues
• Television
• Online
• Mobile
STATE OF
THE
MARKET
WHO

STATE OF
THE
MARKET
VIETNAM AT A GLANCE

4
MACROECONOMIC CONDITIONS ARE IMPROVING
MODERATE INFLATION
Monthly Inflation
YOY Inflation
1,0% 2,2%
Source: GSO, GSO 2012, Worldbank
0,1%
17,3%
6,5% 6,7%
INCREASED RESERVES
1,5
International reserves
(in months of import)
1,9 1,8
1,6
2,2 2,3 2,3
2,7 2,8
Q1-11 Q3-11 Q1-12 Q3-12 Q1-13
GROWING EXPORTS
in 1H’13 vs. YA
HIGH TECH
products increase
CURRENT ACCOUNT SURPLUS 5.9% of GDP

5
Vietnam GDP growth (%)
6,3
5,3
6,8
5,9
5,0 5,2 5,2
Debt to GDP ratio (%)
45 43
47
52
48
52
2007 2008 2009 2010 2011 2012
SLUGGISH GDP GROWTH
Source: IMF – Apr’13
RISE OF BANKKRUPTCY
Source: Agency of Business Registration
STRESS ON FISCAL DEFICIT
Source: Worldbank
Number of new
registered enterprise
reduced
6.8%
16%
26%
Enterprises registered
capital reduced
Q1’13 vs. Q1’12
Number of enterprises
stop business
UNEMPLOYMENT
Source: GSO
1.96
%
2.28
%
RATE IS ON INCREASE 1H’12
1H’13
BUT CHALLENGES EXIST…..

6
GROWTH OUTLOOK IS MODEST FOR VIETNAM
Asia pacific is expected to be fast growing region, yet Vietnam is at lower pace.
Source: IMF – Apr’13
Note: Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period of
time.

7
THE ECONOMY AND JOB SECURITY ARE KEEPING
CONSUMERS AWAKE AT NIGHT
Vietnamese are less confident in the region
Consumer Confidence Index
Q2'2013 19
93
95
95
98
103
107
110
114
118
121
124
75
78
51
0 50 100 150
KO
TW
JP
NZ
SG
VN
AU
MY
HK
CN
TH
IN
PH
ID
19
11
11
8
9
5
2
3
Q. What is your major concern
over the next 6 months
Base : All respondents n=501
Consumer Confidence Survey – Q2 – 2013 Field Dates: May 13 to May 31, 2013
14
7
12
12
11
8
9
6
3
The economy
Job security
Increasing utility bills (electricity, gas,
heating, etc)
Health
Increasing food prices
Work/life balance
Increasing fuel prices
Parents' welfare and happiness
Debt
%
Biggest concern Second biggest concern

8
CONSUMERS SHOW SPENDING RESTRAINT
Consumer Spending & Saving strategies – Q2’13
SPENDING STRATEGIES
SAVING STRATEGIES
67
65
63
Putting into savings
Holidays / vacations
New clothes
New technology…
Cut down on out-of-home
entertainment
Spend less on new clothes
Try to save on gas and
electricity
%
Q2 2012
Q2 2013
%
“Putting spare cash into savings” means consumers are spending less
66
32
28
29
68
36
33
32
Q: How to utilize spare cash after covering essential living expenses
Base : All respondents who answered Yes to Q10 (Code 1) n=440
Source: Nielsen Consumer Confidence Index – Q2’13
Q: Compared to this time last year, which of the following actions have you taken in order to save on
household expenses?

9
FMCG IS SLOWING DOWN
Fast Moving Consumer Goods market dynamics – Total Vietnam
8,1%
23,8%
15,8%
8,0%
14,6%
24,2%
8,7%
12,8%
9,9%
6,1%
20,3%
15,6%
4,7% 5,8%
22,9%
15,5%
6,6% 7,4%
11,2%
12,8%
20,5%19,9%
14,6% 15,5% 14,7%
25,0%
12,9%
10,0%
27,6%
7,2%
4,3%
3,0% 3,0%
11,3%
5,5%
15,6%
9,5%
11,2%
10,2%
18,6%
13,9%
16,0%
5,9%
5,8% 4,4% 6,5%
12,2%
16,8%
20,4%
14,0%
11,0%
5,4%
19,4%
20,1%
22,3%
21,1%
16,2%
24,4%
20,5%
27,2%
18,7%
21,2%
26,8%
18,3%
14,0%
8,4%
30%
25%
20%
15%
10%
5%
0%
Unit value change Volume change Nominal growth
Source: Retail Audit Data

Source: Retail Audit Data
10
ACROSS SUPER-CATEGORIES

WHO SHOPPERS MATTER

12
DO YOU KNOW THE ASIAN CONSUMER?
1
WE ARE THE MOST LABEL-CONSCIOUS
REGION IN THE
WORLD.
2
THREE IN FIVE ARE WILLING TO
PAY MORE FOR DESIGNER
PRODUCTS. CHINA, INDIA AND
VIETNAMARE THE WORLD’S
TOP THREE LOVERS OF ALL
THINGS ‘DESIGNER’.
3
WE ARE A REGION OF IMPULSE
SHOPPERS AND EARLY
ADOPTERS. CHINA, INDIA
AND INDONESIA RANK HIGHEST
GLOBALLY.
4
WE ‘KNOW BEFORE WE GO’ VIA
RESEARCH AND PRICE
COMPARISONS AND ARE
SENSITIVE TO DEALS.
5
PHILIPPINES AND VIETNAMARE
LURED BY PRODUCTS WITH
FREE GIFTS.
6
WE ARE KEEN TO “GO
GREEN”. THAILAND, INDONESIA,
VIETNAMAND THE PHILIPPINES
ARE THE REGION’S MOST ECO-MINDED
AND WILLING TO PAY.
7
WE VALUE FAMILY BONDING,
FAMILY PLANNING AND
EDUCATION.
8
WHEN BUYING MOBILE
PHONES, FUNCTION PREVAILS
OVER PRICE AND BRAND.
9
FOR CLOTHING AND SHOES,
DESIGN WINS OVER PRICE OR
BRAND, PARTICULARLY
FOR THAIS, TAIWANESE AND
VIETNAMESE.
10
WHEN BUYING HEALTH AND
BEAUTY PRODUCTS, WE OPT
FOR FUNCTION OVER QUALITY
AND PRICE.
Source: Nielsen Global Report

DO YOU KNOW WHERE YOUR “SHOPPORTUNITIES” ARE?
13
AFFORDABLE TO ASPIRATIONAL
Rising middle class
Rising aspirations
AGING POPULATION
Current: 64% under 35 years old
65 years old population estimated to grow
4 times by 2050
ON HER MIND TO HER CART
Women role becomes more important
Quality of living is improved

14
MEET THE EMERGING MIDDLE CLASS
Vietnam is set to see an enormous rise in its middle class consumer segment and
spending => sophisticated demand to improve quality of living
2
9
27
4
2010 2011 2012
39
20
3
14
32
34
14
2
6
21
38
25
8
2
Class A+
Class B
Class C
Class D
Class E
Class F
95
million in
2030
Middle class
8
million
in 2012
44
million in
2020
Consumption
$940
billion in
2030
$46
billion in
2012
$310
billion in
2020
Source: HIB – Nielsen database; OECD Development Centre

15
‘PREMIUM’ SHOWING STRONG GROWTH
Dominated by middle class need for ‘Affordable Premium’
Source: Nielsen Retail Audit April 2011 – Mar 2012

16
‘PREMIUM’ SHOWING STRONG GROWTH
Dominated by middle class need for ‘Affordable Premium’
24
35
21
VALUE
GROWTH RATE
14 FMCG CATEGORIES
10 ASEAN COUNTRIES
VALUE
MAINSTREAM
SUPER
(PI: >3)
9.17%
HIGH
(PI: 1.8-3)
20.34%
20.98%
49.51%
Source: Nielsen Retail Audit April 2011 – Mar 2012
ASIA’S
DECOMPOSITION
OF ‘PREMIUM’
PREMIUM
LOW
(PI: 1.2-1.5) MID
(PI: 1.5-1.8)

TOP PREMIUM PICKS ARE BISCUITS, FACE
MOISTURIZER, INSTANT MILK FORMULA, DETERGENT
Inside Asia’s Premium Basket
17
Source: Nielsen Retail Audit April 2011 – Mar 2012; Hong Kong, Korea, Singapore, China, Indonesia, India, Malaysia, Philippines, Thailand, Vietnam

18
WHAT DO THE MIDDLE CLASS NEED IN STORE?
Checklist To…
PRICE TAGS
PACKAGING
DIFFERENTIATED ASSORTMENT
TRIAL PROGRAMES
FRIENDLY SERVICE
AIR-CONDITIONING
HELP CALCULATE
CUE DESIRED IMAGE
OFFER AN OPPORTUNITY TO TRY PREMIUM
ENCOURAGE USAGE
TRY OUT NEW CATEGORIES AND BRANDS
ENJOY MODERN RETAIL ENVIRONMENT
Source: Nielsen Bag or Byte Report

19
“GOLDEN POPULATION STRUCTURE”
Capitalise on the window of opportunity
85+
80-84
75-79
70-74
65-69
60-64
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
10-14
5-9
0-4
MALE FEMALE
Million
• 18 MILLION: the young demographic
of 15-24 years old
• The future potentiality of the country
• Improve the quality of the country’s
human capital
Source: Vietnam population 2012 0 1 2 3 4 5

20
AGING CONSUMERS
Demanding for new and specialized categories
POPULATION
90.6 mil
99.5 mil
105 mil
108 mil
108.7 mil
2014
2024
2034
2044
2049
MEDIAN AGE > 65 YEARS OLD
29.8 y.o
33.9 y.o
38 y.o
39.9 y.o
40.5 y.o
Source: Ministry of Planning and Investment General Statistic Office based on Vietnam census
(*) number of people aged 65 over per 100 youths under age 15
AGING INDEX (*)
39.9 %
61.1 %
96.7 %
128.1 %
140.8 %
5.6 mil
8.6 mil
13.5 mil
17.5 mil
19.5 mil

21
GROWTH IMPACT TO YOUR BRAND AND BUSINESS
NOW FUTURE
TEEN &
YOUNG ADULT
PRODUCT FOR
ADULT
SENIOR
PEOPLE
• Soft Drink
• Energy Drink
• Snack
• Toys and Games
• Education Services
• Adult Milk
• Adult Diapers
• Sensitive Toothpaste
• Nutritional Supplements
• Diabetic Foods/ Drinks
• Medical Insurance
• Leisure Travel

HELP AGING CONSUMERS THROUGHOUT THEIR
SHOPPING JOURNEY
Lighter aluminum
shopping carts
Widened aisles
Slower escalators
Lowered shelves
Enlarged
price tags
Magnifying
glass on
shelves
Better lighting
Dedicated
payment lanes

23
WHEN IT COMES TO SPENDING DECISIONS,
WOMEN ARE IN CONTROL
90
85
80
75
70
65
60
55
NUMBER OF WORKING WOMEN IS ON THE RISE
Source: Personal Finance Monitor Q1 2013, Nielsen Women of Tomorrow Study 2011
90% of women believe
their role is changing for
the better.
When it comes to life’s
decisions, women want
to share responsibility.
Across 95% of countries,
quality is the #1 driver of
brand loyalty.
Social media has
become an indispensable
tool.
81,8
80,3
77,0
79,5
82,8 83,3 83,0 83,5
58,5
56,0
58,3
63,3
60,5
63,3
65,5
67,8
50
Q2
2011
Q3
0211
Q4
2011
Q1
2012
Q2
2012
Q3
2012
Q4
2012
Q1
2013
MALE FEMALE
VIETNAM

24
WOMEN ARE THE SAME, YET DIFFERENT
Opportunity to win not just her wallet but mind and heart
DAUGHTERS
AV. AGE = 30
Source: Nielsen Women of Tomorrow Study 2011
OPTIMISTIC
MOTHERS
AV. AGE = 47
UNCERTAIN
MOTHERS
AV. AGE = 47
GRANDMOTHERS
AV. AGE = 67
Most impulsive More shopping ahead Good value conscious Most habitual shopper
• Store decisions are important • Usually plans her shopping list
• While she checks prices, quality of products drives loyalty
Heavier media user Enjoys ads Heavy on texting/email WOM important
She watches TV and listens to the radio on a regular basis
• need to stay connected • information seekers • aspirational • optimistic
• holds multiple roles • burdened • empowered
CONNECT

25
FOCUS ON MEETING WOMEN’S NEEDS
• Au Co Accounts/ Deposits
• Ladies First Credit Card
• Women SME Service Package
• 8th March Branch – Women Banking
• Designed specifically for modern women
• Calcium volume is 4 times natural milk
• Spa, facial treatment
• Yoga, Pilates, Aerobic, Zumba, Sexy
dance, Boxing, K-POP
• Exclusively for women with 6 branches
nationwide

WHAT CONCERNS MATTER

27
Health & Nutrition In-home Enjoyment
Upgrading for
value continues
WHAT ARE THEIR CONCERNS?

28
HEALTH IS AMONG CONSUMERS’ TOP CONCERNS
Consumers’ biggest concerns – Q2’13
19% Economy
19% Job Security
11% Health
Source: World Health Organization
200
180
160
140
120
100
80
60
40
20
0
1995 1997 1999 2001 2003 2005 2007 2009
Indonesia
Myanmar
Philippines
Thailand
Vietnam
Source: Nielsen Consumer Confidence Report Q2-2013
Total health spending per capita – USD

29
NUTRITIONAL BALANCE IS CONSIDERED ESSENTIAL
FOR GOOD HEALTH
Eat/ drink in moderation 78%
Eat fresh/ natural food 47%
Physical exercise 46%
Consider the meal’s nutrition 41%
Keep mind relaxed 35%
Q20. Current and plan-to-do solutions (All respondents n=700)

30
DAIRY & JUICES ARE REGULARLY CONSUMED
Future opportunity for more advanced nutritional products
TOP ‘HEALTHY’ FOOD CONSUMED REGULARLY
FRUIT JUICES 46%
SOY MILK 44%
BEANS/ PEANUTS 37%
CHOLESTEROL-REDUCED COOKING OIL 35%
LIQUID MILK 31%
YOGURT 18%
Source: Nielsen Global Survey of Food Labeling Trends Jan’12
Nielsen Retail Audit data
VOLUME GROWTH – MAT JUN’13 VS. YA
DRINKING
YOGHURT
+27%
LIQUID MILK
+22%
SOYA MILK
+17%

31
COMMUNICATING SUFFICIENT NUTRITIONAL
INGREDIENTS TO ACHIEVE BRAND SALIENCE…
Key factors considered when purchasing healthy/ nutritional food (%)
Source: Q23. Key factors considered when purchasing healthy/ nutritional food (All respondents n=700)
Nielsen H&N Qualitative Study Q1’13
36
25
23
8
8
Sufficient nutritional
ingredients
Reduced risk of disease
Affordable
Approved by health
professionals
I always buy products from popular brands and
having nice packaging, with health certification
(Youth, HN)
My criteria: sufficient nutritional ingredients
(changing dishes everyday to ensure enough nutrition
for family)
(Mum with children, HCM/HN)
“
”
“
”

32
NUTRITIONAL FACT LABELS: HOW TO ENSURE
PRODUCT QUALITY?
How often do you read it?
64%
Always/ Most of the time
How much do you understand?
Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700)
Nutrition
Facts Label
67%
All/ Most
Do you believe it?
68%
All/ Most
52% 27% 25%
Source: Nielsen Global Survey of Food Labeling Trends Jan’12
INDIA THAILAND CHINA

33
OUT-OF HOME ENTERTAINMENT IS ON THE TOP OF
THE LIST OF SPENDING CUTS
67
65
63
49
46
44
44
41
29
22
21
19
18
15
11
1
Cut down on out-of-home entertainment
Spend less on new clothes
Try to save on gas and electricity
Delay upgrading technology, eg. PC, Mobile etc
Cut out annual vacation
Delay the replacement of major household items
Cut down on telephone expenses
Cut down on take-away meals
Cut down on holidays/short breaks
Use my car less often
Switch to cheaper grocery brands
Cut down on or buy cheaper brands of alcohol
Cut down on smoking
Cut down on at-home entertainment
Look for better deals on home loans, insurance, credit…
I have taken other actions not listed above
%
Source: Nielsen Global CCI Report Q2-2013

FROM OUT-OF-HOME TO IN-HOME ENTERTAINMENT
34
ON PREMISE
+8%
BEVERAGE CHANNELS BEVERAGE PACKAGE
PLASTIC BOTTLE
MULTI SERVE
12% share, +24%
AT HOME ENJOYMENT IS INCREASING!!
OFF PREMISE
+18%
Source: Nielsen Retail Audit Data Sep 13

MORE COMMUNICATION ON IN-HOME ENJOYMENT
35
Rejoice: Bring spa to home
Maggi: Thơm ngon sáng bóng như nhà hàng

36
MORE VALUES IN 1 PRODUCT
Yoghurt with collagen Beverage with Vitamins
Foundation + Moisturizer
Nutritional Beverage

37
UPGRADING TO PREMIUM CONTINUES
Volume % share of premium segment (Ave price index >120)
50,0
45,0
40,0
35,0
30,0
25,0
20,0
15,0
10,0
5,0
0,0
MAT LY MAT TY
Source: Nielsen Retail Audit Data Sep 13

HOW TOUCH POINTS
MATTER

39
HOW DO WE REACH THEM?
TELEVISION
Most effective channel
influencing consumers’
decision
ONLINE
Widely spreads in Asia
as well as in Vietnam
MOBILE
Embracing as new
channel

40
ADVERTISING CONTINUES TO INFLUENCE DECISIONS
COMMERCIALS WILL INCREASE MY BRAND PREFERENCE
% of respondents who strongly/ somewhat agree
Source: Nielsen Global Survey of Consumer Shopping Behaviour Q3 2012;
Nielsen Personal Finance Monitor Q1 2013; Omnibus 2012
SEEN ADVERTISING ON MEDIA CHANNELS
Television 96
Outdoor advertising 74
News/ Magazine 49
Advertising at bus station 38
LCD screen at building, office 15
Bus LCD screen 14
LCD screen at coffee shop 11
MOST POPULAR CHANNELS
FREQUENCY
Everyday
More than once a day
67%
33%
58% 36% 31%

‘DIGITAL’ IS WIDELY PERVASIVE IN VIETNAM
SMARTPHONE USAGE
2011 18%
2012 30%
INTERNET USAGE
66% accessed
internet in P6M
No. of cellphones (per 100 people)
3G
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
MULTI SCREENS DISPLAY
Connected with: Phone + TV+
Internet (46% smartphone
users and 43% Ipad users also
use them when watching TV)
Faster Information. Better
Entertainment
Vietnam
Malaysia
Thailand
Indonesia
Philippines
ONLINE ADVERTISING
Time on internet: > 16h/week
Viral Marketing is engaging with
consumers and make them talk…
about your brands… for free!
Build brand acceptability
INVESTMENT IN INTERNET
An increasing investment
towards internet … 16% in
2012 vs. 5% in 2011
Source: Nielsen Smartphone Insights 2012; Nielsen Omnibus May 2013; Nielsen Business Barometer 2012 41

42
ONLINE PURCHASING IS NOT COMMON YET, BUT
ONLINE BEHAVIORS PROMISES POTENTIALITY
59
49
59
70
48
47
53
72
Conduct research online (for example,
checked price, read a consumer review,)
Look up product information online
Read a grocery retailer's circular/flyer
online
Compare prices for a grocery product
online
Browse a manufacturer's website for a
grocery category
Look for deals online
Look for coupons from an online coupon
site
Purchase a product online
Source: Nielsen Global Digital Shopping Report Q12012
51
42
37
35
30
44
49
19
36
44
45
50
44
40
36
37
14
15
18
15
26
16
15
44
Daily Weekly Monthly
Thinking about Household Grocery Shopping, which of the following
activities have you done in the last month on Any Online Connected
Device?

43
PURCHASE INTENT REMAINS DIVERSIFIED ACROSS
CONNECTED DEVICES
Apparel / Accessory / Shoes / Jewelry 47%
Household Appliance 47%
Mobile Phone (Included accessory) 43%
Food & Beverage 39%
Travel Service Reservation 36%
Entertainment Tickets 36%
What categories of products do you plan to purchase on Any Connected
Device in the next 3 to 6 months?
Source: Nielsen Global Digital Shopping Report Q12012

44
RETAILERS REJOICE AS STORE HOURS NO LONGER
DICTATE SHOPPING HOURS
NOW FUTURE
Which store are you hitting?
Cash or credit?
Which website, app?
From consumer to shopper when
you enter the store
What did the online review say?
Paypal, credit, e-wallet?

45
7 OUT OF 10
SINGAPOREANS RECEIVE
MOBILE ADS AT LEAST
ONCE A DAY
79%
7 OUT OF 10
SINGAPOREANS ACCESS
THEIR EMAILS ON THEIR
MOBILE DEVICES
$ $
1 OF 3
IN MALAYSIA
AND SINGAPORE
BANK ON THEIR PHONES
MOST OF VIETNAMESE
BUY THEIR MOBILE
PHONES FROM
MAJOR
ELECTRONIC
STORES
MALAYSIAN BUY MOBILE
DEVICES THAT OFFER
WIDE CHOICE OF
APPLICATIONS
CONSUMERS IN VIETNAM
SELECT MOBILE DEVICES
THAT GIVE THEM
GOOD VALUE
FOR MONEY
EASE OF USE &
RELIABILITY
ARE IMPORTANT TO
CONSUMERS IN
THE PHILLIPINES
INDONESIAN
CONSUMERS GO FOR
INNOVATIVE
FEATURES &
STYLISH DESIGNS
4 OUT OF 10
INDONESIANS BUY THEIR
PHONES ONLINE
VIETNAMESEWATCH
MOBILE VIDEOS
USING AN APP
MALAYSIANS ARE THE
HEAVIEST USERS OF
SOCIAL MEDIA &
WEB BROWSING
ON THEIR PHONES
MALAYSIA AND
SINGAPORE ARE
BIG ON APPS
MORE STREAM ONLINE MUSIC
THAN SHOP ON THEIR
MOBILE PHONES SHOPPING
HAS ROOM TO GROW ACROSS
ALL SEA
COUNTRIES
MAJORITY IN SINGAPORE,
MALAYSIA AND VIETNAM
BROWSE
THE WEB
ON THEIR MOBILE PHONES
1 of 3
IN VIETNAM, INDONESIA
AND THE PHILIPPINES
NEVER LOOK AT
MOBILE ADS
MAJORITY IN INDONESIA,
VIETNAM AND
THE PHILIPPINES PREFER
PRE-PAID SERVICE
TO
FIXED CONTRACTS
THE ASIAN MOBILE CONSUMER

46
MOBILE SHOPPING IS FAST-SHAPING RETAIL ASIA
Source of support
before and during
shopping trip
mobile
penetration in
Asia
SHOP
83%
SHARE
SEARCH
Source: Nielsen Research

4477
MANUFACTURERS AND RETAILERS ARE EMBRACING
MOBILE AS A NEW CHANNEL
7-ELEVEN has begun testing
NFC enabled kiosks at the store
entrance, so that users can
download coupons before
shopping.
ENGAGE
WITH CONSUMERS
ENHANCE
SHOPPING
EXPERIENCE
DRIVE
INCREMENTAL
SALES
TESCO catalogue accessed by
Smartphone users via QR code
scans.
STARBUCKS has made a high-profile
decision to push the new
mobile payments firm Square

48
MOBILE TECH BRINGS BIG RETAIL BRANDS TO
RURAL INDIA
1. Sales staff visits shop
owner
2. Presents Product
Range
3. Takes order and
messages via mobile app
4. Orders sent as
mobile phone
messages appear in a
central server
5. Orders are lodged by
rural retail customers
6. Consignments are
packed into a small
goods truck and driven
to village stores

A FINAL THOUGHT
WHO WHAT HOW
- HEALTH & NUTRITION GROWTH
- AT-HOME ENJOYMENT
- MORE IN ONE
- MIDDLE CLASS
- AGING POPULATION
- ROLE OF WOMEN
- TELEVISION
- INTERNET
- PHONE

What Vietnamese Shoppers Want in 2013 and Beyond

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What Vietnamese Shoppers Want in 2013 and Beyond